The latest report by IMARC, titled “India Over the Top (OTT) Market Report by Component (Solution, Services), Platform Type (Smartphones, Smart TV's, Laptops, Desktops and Tablets, Gaming Consoles, Set-Top Boxes, and Others), Deployment Type (Cloud, On-Premise), Content Type (Voice Over IP, Text and Images, Video, and Others), Revenue Model (Subscription, Procurement, Rental, and Others), Service Type (Consulting, Installation and Maintenance, Training and Support, Managed Services), Vertical (Media & Entertainment, Education & Training, Health & Fitness, IT & Telecom, E-Commerce, BFSI, Government, and Others), and Region 2025-2033”, finds that India over the top market size reached USD 4.5 Billion in 2024. Over the top (OTT) refers to streaming services that deliver content to digital users directly without the need for cables or satellite television subscriptions. Unlike conventional broadcasting mediums, OTT can be downloaded and viewed on user demand on numerous internet- connected devices, such as consoles, smartphones, tablets, and personal computers (PCs). In recent years, OTT has gained momentum in India as it provides various features, including audio, video, Voice over Internet Protocol (VoIP) services, communication, and gas, which are accessible and economical.
India Over the Top Market Trends:
One of the primary factors driving the market is the increasing penetration of high-speed internet and the growing demand for content within the media and entertainment domain, especially after the implementation of mandatory lockdowns followed by the sudden outbreak of the coronavirus disease (COVID-19) pandemic. Additionally, various industry verticals, including telecom, information technology (IT), government, and banking, financing, servicing, and insurance (BSFI) industries, use OTT platforms for advertising purposes. Other than this, the bundling, pricing innovation, and availability of premium content have led to an increase in the adoption of subscription-video-on-demand (SVOD) services provided by over-the-top platforms. Besides this, continual technological upgradations have allowed easy streaming and viewing of content on internet-based communication applications and numerous other electronic gadgets, thereby propelling the market growth. Furthermore, the prominence of numerous online OTT platforms with subscription-based narrowed genres, podcasts, series, music films, and television programs represents another major growth0inducing factor. Moreover, strategic collaborations of key players with multi-channel video programming distributors (MVPDs) for offering viewers with live and linear feeds are providing a favorable market outlook. Looking forward, the market value is projected to reach USD 27.2 Billion by 2033, expanding at a CAGR of 19.7% during 2025-2033.
Market Summary:
Report Features | Details |
---|---|
Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Segment Coverage | Component, Platform Type, Deployment Type, Content Type, Revenue Model, Service Type, Vertical, Region |
Region Covered | North India, West and Central India, South India, East India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
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