• Home
  • |
  • Press Release
  • |
  • Thailand Coffee and Tea Capsules Market Stimulated by Aggressive Brand Promotions

Thailand Coffee and Tea Capsules Market Stimulated by Aggressive Brand Promotions

October 22, 2018

According to the latest report by IMARC Group, titled “Thailand Coffee and Tea Capsule Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the Thailand coffee and tea capsules market reached a value of US$ X Million in 2018. Besides having one of the most advanced food processing industries in Southeast Asia, Thailand also represents a major coffee producer in Asia. The most common variety of coffee produced is Robusta, a lower-quality coffee which is majorly used in instant coffee products. However, in the recent years, Thailand has experienced a few changes in its coffee production patterns, i.e., a shift from Robusta production farms to more sustainable and socially responsible Arabica farms. In addition to this, the Specialty Coffee Association of Thailand (SCATH) has been formed which intends to encourage a culture of increasing quality and sustainability. Moreover, tea is perceived as a healthy beverage in the country owing to its health benefits such as lowering the stress levels, aiding weight loss, protecting bones, reducing the risk of heart attack and stroke, and boosting the immune system.

The region’s mounting incomes have resulted in an increased consumer demand for convenient, high-quality and ready-to-drink beverages, leading to an augmented demand for coffee, tea and milk capsules. Another factor which is supporting the demand is the median age of the Thai population, i.e., 37 years old which is ageing and increasingly urbanised. Other than this, Thai consumers are considered to be brand-conscious and brand-loyal. They embrace freedom of choice and are enthusiastic about trying new beverages available in the market. Additionally, the confluence of use of social media platforms such as forums for professionals and coffee as well as tea lovers to share information, and the fact that about 40% of the region’s purchases are digitally influenced has attracted a large consumer-base. In a country like Thailand, women are recognized as a lucrative consumer segment with high growth potential as they have substantial purchasing power, and are more likely to do research and buy products online than men. Furthermore, advertising and trade promotion remain important marketing tools, especially for the sale of consumer goods like coffee and tea capsules. Consumers often acknowledge receiving free samples given in supermarkets and shopping malls as part of a brand’s marketing campaign.

Boncafé is the first company to manufacture capsules in Thailand under its market leading brands Boncafé and Segafredo. Besides this, Nestlé has also opened a new Nespresso boutique at the Siam Paragon luxury shopping mall in Bangkok, so as to raise awareness and provide convenience to the populace. Additionally, numerous other players are trying to set their base and thus, focusing on marketing and premium variants to maintain their competitive edge. Looking forward, the market value is projected to exceed US$ X Million by 2024, expanding at a CAGR of XX% during 2019-2024.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us

USA: +1-631-791-1145
Email: sales@imarcgroup.com
Website: https://www.imarcgroup.com
Follow us on twitter: @imarcglobal

Thailand Coffee and Tea Capsules Market Stimulated by Aggressive Brand Promotions
Select Licence Type

Benefits of Customization

Personalize This Research

Triangulate with your Data

Get Data as per your Format and Definition

Gain a Deeper Dive into a Specific Application, Geography, Customer or Competitor

Any level of Personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Bayer AH

It was indeed a great experience to work with IMARC on the assignment on Aqua market. The team had done a fantastic job in terms of what was expected, what was assured and what was the result… the report gave us many insights and market know how which allowed us to work on our strength and define exact strategies…

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More