Top Players in the Indian Advertising Market

Technology & Media

Top Players in the Indian Advertising Market

The Indian advertising market reached a value of INR 743.0 Billion in 2022. By 2028, the market value is projected to reach INR 1,412.5 Billion, growing at a projected CAGR of 11.2% during 2023-2028. As per the analysis by IMARC Group, the top 6 Indian advertising companies are focusing on innovative marketing strategies and promotional activities to enhance their geographical presence. In line with this, the growing penetration of high-speed internet connectivity in India is leading to the rapid utilization of digitized advertising solutions. The major market players are also increasingly adopting mobile-friendly advertisement campaigns and modes to facilitate improved networking activities. Several companies are also focusing on leveraging the reliance of individuals on social media platforms to create meaningful social media advertisements to promote their services, products, and brand. Moreover, the growing popularity of advertisement via major sporting events, media content and subscription-based channel models are providing an impetus to the advertising market in India.

Apart from this, increasing expenditure by the Government of India on political advertising, news, current affairs and celebrity endorsements are also positively impacting the market. The market is further fueled by the flourishing e-commerce industry and higher rates of online shopping, resulting in a huge scope for consumer interest tracking and thereby sourcing relevant advertisements. Some of the other factors propelling the advertising market include rapid urbanization, rising usage of smart devices among the masses, inflating disposable income levels, and extensive research and development (R&D) activities conducted by the key players.

Top Players Operating in the Indian Advertising Market


1. JWT India

Establishment: 1929
Headquarter: Mumbai, Maharashtra

J. Walter Thompson (JWT) India, a part of JWT Worldwide, is a well-renowned marketing communications brand in the country which specializes in advertising, public relations, digital activation, social and rural communications, direct marketing and design. It operates in India across six major metropolitan cities, including Bangalore, Chennai, Delhi, Noida, Kolkata, and Mumbai. With JWT India, Indian blue-chip companies get access to the best services in the country. Bringing an entrepreneurial spirit to the forefront of emerging technology, JWT's experts deliver end-to-end capabilities globally to enhance the entire brand and customer experience.

2. Ogilvy & Mather India

Establishment: 1989
Headquarter: Mumbai, Maharashtra

A full-service creative digital agency within the WPP family, Ogilvy & Mather India is one of India's largest and most awarded integrated communications agencies. In its advertisements, Oglivy & Mathers emphasizes information-rich, soft sell messaging with simple headlines. The company provides strategic advertisement strategies to businesses and brands by analyzing their needs and providing them with a customized service structure, that will propel their growth and expand their geographical presence. It offers a full range of marketing and consultancy services through its specialty units, including advertising, shopper and public relations and public affairs, digital and direct advertising, branding and identity, retail marketing, healthcare communications, and relationship building.

3. DDB Mudra Group

Establishment:  1980
Headquarter:  Mumbai, Maharashtra

DDB Mudra Group, initially Mudra Group, was founded in India, and after Omnicom Group Inc.'s purchase of a majority stake in the Mudra Group, the company was renamed as ‘DB Mudra Group. Known for its integrated marketing communications network, it is one of India's largest advertisement holding companies. The DDB Mudra Group consists of three agency networks, six specialist agencies, and eleven strategic business units offering expertise in four disciplines (media, ooh, retail, and experiential). It operates 15 offices in major cities and has representation in more than 22 other locations, employing more than 1,100 employees and a reach across 1,75,000 villages and 4,000 towns.

4. FCB-Ulka Advertising Ltd.

Establishment:  1961
Headquarter:  Mumbai, Maharashtra

FCB-Ulka Advertising Ltd. is a full-service, multi-industry advertising and digital agency in India that offers creative, digital, direct, retail, search, CRM, and business strategy solutions. As one of the fastest growing networks in India, FCB Ulka Advertising is FCB India Network's flagship agency, established in 1961. Based on an in-depth understanding of diversified local markets and global cultures, FCB created its trademark “Never Finished” campaign ideas to reflect a strong understanding of the brand’s past, a respect for the present and an anticipation of the future. Over 120 Indian and multinational clients, along with 700 professionals across six offices in seven cities, make the network one of leading advertising companies in India. In addition to FCB-Ulka and FCB Interface, FCB India has a range of specialised divisions and belongs to FCB Worldwide, a brand of Interpublic Group of Companies (IPG).

5. Rediffusion-Y&R

Establishment:  1973
Headquarter:  Mumbai, Maharashtra

Rediffusion-Y&R is India’s largest, independent full-service advertising agency, ranking among the top communications agencies with offices in Mumbai, Delhi, Kolkata, Bangalore, Chennai. Through effective brand consultancy, Rediffusion-Y&R provides its clients with strategic, media, and creative solutions to help them build and execute end-to-end visual narratives for brands of repute across verticals. The company specializes in brand workshopping and creative ideation through innovative tools and techniques for gathering consumer intelligence and mining insights. Over 40 years, Rediffusion-Y&R has specialized in creating category-busting communications that are strategically sound and help brands endure.

6. McCann Erickson India

Establishment:  1985
Headquarter:  New Delhi

Founded in 1985, McCann-Erickson India Private Limited offers top-of-the-line strategy and creative services to help brands build meaningful relationships and grow their businesses. It is a part of the Mccann-Erickson World Group. The company provides strategic advertisement strategies to businesses and brands to enhance their geographical presence using a creative service approach using its integrated global network. Advertising preparation and placement in periodicals, newspapers, radio and television are the company's main business activities.

About Author:

Shree Basu
Senior Content Writer at IMARC Services Private Limited  

Shree Basu is an experienced content writer with a passion for researching about diverse markets, ranging from technology to chemistry to agriculture. She has around two years of experience in different aspects of market research and has worked with multiple startups and enterprises in the B2B, B2C, and retail industries. In her free time, Shree enjoys reading, feeding stray animals, and watching crime documentaries.

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