Top Players in the Indian Advertising Market

The Indian advertising market size reached INR 908.6 Billion in 2024. As per the analysis by IMARC Group, the market is expected to reach INR 2,118.8 Billion by 2033, exhibiting a growth rate (CAGR) of 9.37% during 2025-2033. The top 6 Indian advertising companies are focusing on innovative marketing strategies and promotional activities to enhance their geographical presence. In line with this, the growing penetration of high-speed internet connectivity in India is leading to the rapid utilization of digitized advertising solutions. The major market players are also increasingly adopting mobile-friendly advertisement campaigns and modes to facilitate improved networking activities. Several companies are also focusing on leveraging the reliance of individuals on social media platforms to create meaningful social media advertisements to promote their services, products, and brands.

Apart from this, the Government of India's increasing expenditure on political advertising, news, current affairs, and celebrity endorsements is also positively impacting the market. The market is further fueled by the flourishing e-commerce industry and higher rates of online shopping, resulting in a huge scope for consumer interest tracking and thereby sourcing relevant advertisements. Some of the other factors propelling the advertising market include rapid urbanization, rising usage of smart devices among the masses, inflating disposable income levels, and extensive research and development (R&D) activities conducted by the key players.

Learn about opportunities, challenges, and trends in the Indian advertising industry with IMARC’s market research report. Try a free sample today!

List of Top Companies Operating in the Indian Advertising Industry:

The Indian advertising market has several major players including DDB Mudra Group, Dentsu India, FCB Worldwide, Inc, Leo Burnett India, McCann Worldgroup, MullenLowe, Ogilvy India, Rediffusion, and WPP Media. More information about these companies has been provided below.

1. DDB Mudra Group

DDB Mudra Group, initially Mudra Group, was founded in India, and after Omnicom Group Inc.'s purchase of a majority stake in the Mudra Group, the company was renamed as ‘DB Mudra Group. Known for its integrated marketing communications network, it is one of India's largest advertisement holding companies. The DDB Mudra Group consists of three agency networks, six specialist agencies, and eleven strategic business units offering expertise in four disciplines (media, ooh, retail, and experiential). It operates 15 offices in major cities and has representation in more than 22 other locations, employing more than 1,100 employees and a reach across 1,75,000 villages and 4,000 towns.

2. Dentsu India

Dentsu India is the regional arm of the Japanese marketing giant, bringing together creativity, data, and technology to design brand experiences. The agency provides services across advertising, media, customer experience, branded content, influencer outreach, and performance marketing. Its India operations focus strongly on digital-first strategies, retail media, and innovation labs that explore new formats like gaming and interactive experiences. With offices in Mumbai, Delhi, and Bangalore, Dentsu serves leading Indian and multinational brands, offering customized solutions that appeal to diverse customer segments. Its focus on measurable growth and collaborative innovation has helped it expand its client roster and deliver strong results in the Indian market.

3. FCB Worldwide, Inc

FCB Worldwide operates in India as a full-service, creative, and strategy-driven network agency. Its work blends global expertise with local cultural understanding, helping brands connect meaningfully with Indian audiences. The agency is active across consumer goods, retail, and technology categories, and is recognized for campaigns that champion social themes while driving business outcomes. With a presence in major metros, FCB’s India team works closely with global offices, ensuring clients benefit from both international scale and regional market sensitivity. By combining creativity with data-led approaches, FCB Worldwide India continues to build lasting brand platforms for some of the country’s most well-known companies.

4. Leo Burnett India

Leo Burnett India is a creative powerhouse known for ideas that put human emotion at the center of storytelling. Part of the global Publicis Groupe, the agency delivers brand strategy, integrated campaigns, digital marketing, and shopper activations. Its work reflects Indian cultural codes while keeping pace with global creative standards, making it a trusted partner for large FMCG, food, and lifestyle brands. With teams in Mumbai, Delhi, and Bangalore, Leo Burnett has built enduring client relationships through a mix of insight-led creativity and execution across platforms. Its focus remains on building long-term brand equity while engaging audiences with relevant, relatable narratives.

5. McCann Worldgroup

McCann Worldgroup has become one of the country’s most awarded agencies, blending creative craft with deep cultural insights. Part of IPG, it operates across cities including Mumbai, Delhi, Bangalore, and Chennai, offering services from advertising and digital to brand strategy and content. The agency’s campaigns often balance business goals with strong social resonance, which has earned it recognition in India and abroad. Led by veteran creative leader Prasoon Joshi, McCann’s Indian operations continue to deliver work that reflects the everyday aspirations and values of Indian consumers. It partners with clients in consumer, lifestyle, healthcare, and technology sectors to drive enduring brand relevance.

6. MullenLowe

MullenLowe is one of India’s most historic agencies, now part of IPG’s global MullenLowe network. Operating since the late 1960s, the group has been behind many iconic campaigns and was among the first to introduce television advertising in the country. Today, it offers services across creative, digital, PR, and rural marketing, blending its legacy with a focus on modern brand-building. Based in Mumbai with offices in Delhi, Bengaluru, and Kolkata, it works with clients in FMCG, healthcare, and services. The group emphasizes enduring ideas and culturally rooted creativity, which continue to resonate strongly with Indian audiences across generations.

7. Ogilvy India

Ogilvy India is one of India's largest and most awarded integrated communications agencies. In its advertisements, Oglivy & Mathers emphasizes information-rich, soft sell messaging with simple headlines. The company provides strategic advertisement strategies to businesses and brands by analyzing their needs and providing them with a customized service structure, that will propel their growth and expand their geographical presence. It offers a full range of marketing and consultancy services through its specialty units, including advertising, shopper and public relations and public affairs, digital and direct advertising, branding and identity, retail marketing, healthcare communications, and relationship building.

8. Rediffusion

Rediffusion is India’s largest, independent full-service advertising agency, ranking among the top communications agencies with offices in Mumbai, Delhi, Kolkata, Bangalore, Chennai. Through effective brand consultancy, Rediffusion-Y&R provides its clients with strategic, media, and creative solutions to help them build and execute end-to-end visual narratives for brands of repute across verticals. The company specializes in brand workshopping and creative ideation through innovative tools and techniques for gathering consumer intelligence and mining insights. Over 40 years, Rediffusion-Y&R has specialized in creating category-busting communications that are strategically sound and help brands endure.

9. WPP Media

WPP Media India represents the media services arm of global communications leader WPP. Through its network brands like GroupM, Mindshare, and MediaCom, it offers media planning, buying, analytics, and performance-driven strategies across television, digital, outdoor, and emerging platforms. Its India operations serve some of the country’s largest advertisers in FMCG, automotive, telecom, and e-commerce, optimizing their marketing investments with scale and precision. WPP Media combines global tools and data systems with local market intelligence, ensuring campaigns are tailored to India’s diverse consumer segments. With its size and technological edge, it plays a central role in shaping how brands engage with Indian audiences.

Get an inside look at the Indian advertising market with exclusive insights, including:

• CAGR projections during the 2025-2033 forecast period.
• In-depth information on the factors that will fuel the Indian advertising market growth in the next five years.
• Precise predictions regarding upcoming trends and potential changes in consumer behavior.
• Analysis of the Indian advertising industry's expansion at the regional and global level.
• A thorough review of the market's competitive landscape and detailed information on key players.
• Detailed explanations of the challenges that could impede the growth of the Indian advertising market.

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