4K TV Market by Technology (OLED (Organic Light Emitting Diode) Display, Quantum Dot), Screen Size (Below 55 Inches, 55-65 Inches, Above 65 Inches), End User (Residential, Commercial), and Region 2024-2032

4K TV Market by Technology (OLED (Organic Light Emitting Diode) Display, Quantum Dot), Screen Size (Below 55 Inches, 55-65 Inches, Above 65 Inches), End User (Residential, Commercial), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A7888
Buy Now

Market Overview:

The global 4K TV market size reached US$ 251.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,244.9 Billion by 2032, exhibiting a growth rate (CAGR) of 18.86% during 2024-2032. The escalating investments in producing 4K content, such as movies, series, and documentaries, the widespread integration of advanced audio technologies, and the rising environmental awareness among the masses are among the key factors driving the market growth.

Report Attribute
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023 US$ 251.6 Billion
Market Forecast in 2032 US$ 1,244.9 Billion
Market Growth Rate (2024-2032) 18.86%

A 4K TV refers to a television display technology that offers a resolution of 3840 x 2160 pixels, which is four times the resolution of Full HD (1920 x 1080 pixels). The term "4K" comes from the horizontal pixel count, which is approximately 4,000 pixels wide. This higher resolution provides a much clearer and more detailed picture quality, making it ideal for larger screens where the difference in clarity can be easily observed. They are equipped to handle high dynamic range (HDR) content, offering enhanced brightness and a broader color spectrum. They are commonly used for both home entertainment and professional purposes, including gaming, streaming high-definition videos, and even in commercial displays.

Global 4K TV Market

The global market is primarily driven by the widespread availability of various 4K content. This can be attributed to the growing investments by streaming giants in producing 4K content, such as movies, series, and documentaries. Additionally, gaming consoles are designed to support 4K resolution, thereby appealing to gamers who seek immersive and realistic experiences. As more content becomes available in 4K, the demand for compatible TVs naturally increases. Along with this, the widespread integration of advanced audio technologies to create an all-encompassing entertainment experience is positively influencing the market. Such integration is particularly appealing to home theater enthusiasts and consumers who prioritize high-quality audio to complement their visual experience. In addition, environmental awareness is increasingly influencing consumer behavior, and manufacturers are responding by developing more energy-efficient and sustainable models. These features are appealing to environmentally-conscious consumers, further impacting the market. Moreover, the rising applications in various industries such as healthcare, design, and surveillance is creating a positive market outlook.

4K TV Market Trends/Drivers:

Increasing demand for high-quality home entertainment

The growing consumer preference for high-quality home entertainment is a significant market driver for the overall industry. With the advent of streaming services offering 4K content and the proliferation of high-speed internet, consumers are seeking superior viewing experiences that can only be met through higher resolution displays. Along with this, the rise of telecommuting and remote work has also amplified the time spent at home, prompting the masses to invest in better home entertainment systems. Furthermore, global events, such as sports tournaments are increasingly being broadcast in 4K, attracting audiences who wish to capture every detail on their screens. High-quality home entertainment is a luxury and is becoming a standard expectation among consumers, fueling the demand across the globe.

Continual technological advancements and competitive pricing

The 4K TV industry has benefited from rapid technological advancements that have made these high-resolution displays more affordable. Additionally, innovations in semiconductor and display technologies have reduced production costs, allowing manufacturers to offer competitive pricing. Economies of scale are also a factor, as increased production has led to more cost-efficient manufacturing processes. These cost reductions are passed on to consumers, making 4K TVs more accessible to a broader audience. In addition, brands are also offering additional features, including smart connectivity, voice controls, and built-in streaming apps, further driving the market's growth. Moreover, the availability of budget-friendly product variants has created a more inclusive market, attracting first-time buyers and those looking to upgrade from HD TVs.

Growing adoption in commercial spaces

While 4K TVs have been popular in residential settings, there is a rising trend in their adoption in commercial spaces, such as hotels, restaurants, and corporate offices. The hospitality sector, in particular, is using 4K TVs to offer premium experiences to guests, enhancing their overall satisfaction and potentially attracting repeat business. In corporate settings, 4K TVs serve as advanced presentation tools, facilitating clearer and more detailed data visualization for meetings and client pitches. In confluence with this, retail stores are using 4K displays to showcase product features and advertisements with superior clarity. This diversification of use-cases for 4K TVs is expanding the market, making them an essential component not just in homes but also in various business settings.

4K TV Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global 4K TV market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on technology, screen size, and end user.

Breakup by Technology:

  • OLED (Organic Light Emitting Diode) Display
  • Quantum Dot

OLED (organic light emitting diode) display holds the largest market share

The report has provided a detailed breakup and analysis of the market based on the technology. This includes OLED (organic light emitting diode) display and quantum dot. According to the report, OLED (organic light emitting diode) display accounted for the largest market share.

The OLED (Organic Light Emitting Diode) display technology has become a significant market driver in the overall industry, primarily due to its ability to offer superior picture quality with true blacks and vibrant colors. Unlike traditional LED or LCD screens, OLED displays have self-emissive pixels that produce their own light, eliminating the need for backlighting. This results in more precise color reproduction and allows for incredibly thin TV designs. The energy-efficiency of OLED technology also resonates with eco-conscious consumers, as it typically consumes less power when displaying darker images. In addition, OLED screens are more flexible in design, making them ideal candidates for curved or even rollable TV screens, a feature that has captivated consumer interest. The premium viewing experience offered by OLED technology often appeals to a higher-end market segment willing to pay a premium for enhanced visual experiences. Streaming services and gaming consoles are increasingly supporting HDR and wider color gamut, features that are optimized in OLED 4K TVs. This convergence of superior technology and consumer demand for high-quality experiences is driving the adoption of OLED in the global market.

Breakup by Screen Size:

  • Below 55 Inches
  • 55-65 Inches
  • Above 65 Inches

Below 55 inches account for the majority of the market share

A detailed breakup and analysis of the market based on the screen size has also been provided in the report. This includes below 55 inches, 55-65 inches, and above 65 inches. According to the report, below 55 inches accounted for the largest market share.

The demand for 4K TVs with screen sizes below 55 inches is being propelled by urban living conditions, where space is often limited, making smaller TVs more suitable. These compact product variants offer the same high-resolution experience without occupying a large footprint, making them ideal for apartments, small living rooms, or even bedrooms. Another driver is affordability; smaller products are generally more budget-friendly, widening their appeal to a broader consumer base including students and young professionals. As more individuals work from home, there's also a growing need for multipurpose screens that can double as both work monitors and entertainment displays, a role that sub-55 inch 4K TVs can effectively fill. Additionally, smaller products are increasingly being used in commercial settings, including bars, restaurants, and retail stores, where space is a premium but high-quality displays are still desired. Advanced features such as smart connectivity and voice controls are now also available in smaller models, removing the need to compromise on features for size. This blend of versatility, affordability, and compatibility with modern lifestyles is driving the market growth for 4K TVs in the below 55-inch category.

Breakup by End User:

  • Residential
  • Commercial

Residential holds the largest market share

The report has provided a detailed breakup and analysis of the market based on the end user. This includes residential and commercial. According to the report, residential represented the largest segment.

The residential sector is a major end-user segment driving the growth of the overall market, influenced by the increasing consumer demand for immersive and high-quality home entertainment experiences that have made 4K TVs more appealing for residential use. With more consumers spending time at home due to the rise in remote work and social restrictions, investing in a premium viewing experience has gained priority. Technological advancements such as high dynamic range (HDR), voice control, and smart home integration have also contributed to making 4K TVs a popular choice for households. In addition, the availability of a broad range of 4K content from streaming services has further fueled the adoption rate among residential users. In addition, the decreasing cost of high-speed internet and the widespread acceptance of Over-the-Top (OTT) platforms have made 4K streaming more accessible. The compatibility of 4K TVs with gaming consoles has also attracted a younger demographic, keen on leveraging the improved graphics and faster refresh rates.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Asia Pacific exhibits a clear dominance, accounting for the largest 4K TV market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest segment.

The Asia Pacific region is witnessing substantial growth in the overall market, driven by the rapid expansion of broadband infrastructure, making high-speed internet more accessible to a larger population. This has facilitated the rise of Over-the-Top (OTT) platforms, thereby creating a robust ecosystem for 4K content consumption. Economically, the rising disposable incomes in countries, such as China, India, and South Korea are enabling consumers to invest in premium electronics, including 4K TVs. Moreover, the region is home to some of the world's largest electronics manufacturers, leading to competitive pricing and a wider range of options for consumers.

Apart from this, the growing popularity of eSports and online gaming in these markets is also contributing to increased demand for high-resolution displays. In addition, government initiatives focused on advanced manufacturing, have accelerated the adoption of digital technologies, indirectly boosting the 4K TV market. Cultural factors, including the immense popularity of local film industries and international sporting events, are also encouraging consumers to upgrade their home entertainment setups.

Competitive Landscape:

The key players are continually innovating to offer advanced features such as improved HDR, higher refresh rates, and better color accuracy. Along with this, brands are adopting competitive pricing strategies to cater to a broader demographic. Budget-friendly models are being introduced to attract entry-level consumers without compromising on essential 4K features. In addition, companies are forming partnerships with content providers, gaming companies, and even sports events to showcase the capabilities of their 4K TVs. Special promotions and discounts are often offered during major sporting events or holidays. In addition, the rising investments in consumer education, showcasing the benefits and features through in-store demonstrations, online videos, and detailed buying guides are significantly supporting the market. After-sales service, warranty extensions, and quality assurance are becoming critical factors in consumer decision-making. Companies are increasingly focusing on enhancing customer service to build brand loyalty, which is contributing to the market.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Haier Inc.
  • Hisense Group
  • Hitachi Ltd.
  • Koninklijke Philips N.V
  • LG Electronics (LG Corporation)
  • Panasonic Holdings Corporation
  • Samsung Electronics Co. Ltd.
  • Sceptre Inc.
  • Sharp Corporation
  • Sony Group Corporation
  • TCL Technology
  • Vizio Inc.
  • Vu Televisions

Recent Developments:

  • In September 2023, Haier Inc unveiled its new smart TV range in India. The K800GT smart TVs have Google TV software and a bezel-less design. There are several versions available in various display resolutions and sizes.
  • In September 2023, Hisense Group launched a new 100-inch 4K TV at the CEDIA Expo 2023, which claims to provide a superior viewing experience. In addition, the TV uses mini-LED backlighting technology, which offers more than 1,600 local dimming zones for fine-grained adjustment of brightness and contrast.
  • In January 2023, LG Electronics (LG Corporation) released the 97-inch LG SIGNATURE OLED M (model M3), the first consumer TV in the world to include Zero Connect1, a wireless technology that allows for real-time video and audio transfer at up to 4K 120Hz.

4K TV Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Technology
  • Screen Size
  • End User
  • Region
Technologies Covered OLED (Organic Light Emitting Diode) Display, Quantum Dot
Screen Sizes Covered Below 55 Inches, 55-65 Inches, Above 65 Inches
End Users Covered Residential, Commercial
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Haier Inc, Hisense Group, Hitachi Ltd, Koninklijke Philips N.V, LG Electronics (LG Corporation), Panasonic Holdings Corporation, Samsung Electronics Co. Ltd., Sceptre Inc, Sharp Corporation, Sony Group Corporation, TCL Technology, Vizio Inc, Vu Televisions, etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the 4K TV market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the 4K TV market?
  • What is the impact of each driver, restraint, and opportunity on the 4K TV market?
  • What is the breakup of the market based on the technology?
  • Which is the most attractive technology in the 4K TV market?
  • What is the breakup of the market based on the screen size?
  • Which is the most attractive screen size in the 4K TV market?
  • What is the breakup of the market based on the end user?
  • Which is the most attractive end user in the 4K TV market?
  • What is the competitive structure of the 4K TV market?
  • Who are the key players/companies in the 4K TV market?

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the 4K TV market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global 4K TV market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the 4K TV industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
4K TV Market by Technology (OLED (Organic Light Emitting Diode) Display, Quantum Dot), Screen Size (Below 55 Inches, 55-65 Inches, Above 65 Inches), End User (Residential, Commercial), and Region 2024-2032
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More