According to the latest report by IMARC Group, titled "India A2 Ghee Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the India A2 ghee market is expected to grow at a CAGR of 27.2% during 2023-2028. A2 ghee is generally prepared from the milk of desi cows by heating the milk in low flame for a longer duration. It has a grainy texture and is healthier and good for digestion than regular ghee. It is a rich source of essential nutrients, such as amino acids, vitamins, proline, antioxidants and omega fatty acids, that help in sustaining immunity levels and cardiovascular health. Along with this, its consumption aid in providing high-density lipoproteins (HDLs) that help in maintaining cholesterol levels while promoting overall healthy desvelopment. In India, there has been a considerable increase in product demand due to the rising product utilization in the preparation of traditional medicines, thereby gaining widespread prominence among individuals.
India A2 Ghee Market Trends:
The market in India is primarily driven by the escalating product consumption among the masses. This is supported by the rising health consciousness, increasing preference for leading a healthy lifestyle and the changing dietary patterns of individuals. Additionally, the growing adoption of preservative-free food products and the widespread awareness regarding the health benefits of A2 ghee among the masses are creating a positive market outlook. Moreover, continuous developments in the e-commerce infrastructure and the advent of home delivery models are providing a boost to the sales of A2 ghee across the country. Furthermore, numerous initiatives undertaken by the government for promoting made in India products are impacting the market growth favorably. Apart from this, the widespread utilization of the product in the formulation of personal care products is acting as another major growth-inducing factor. Other factors, including the increasing prevalence of irritable bowel syndrome (IBS) in masses, the rising milk production and the rapid popularity of South Asian cuisines, are also positively influencing the market across India.
- On the basis of the type, the market has been segmented into organic and conventional.
- Based on the application, the market has been classified into food, personal care and medical.
- On the basis of the distribution channels, the market has been segregated into online and offline.
- Based on the region, the market has been divided into North India, West and Central India, South India and East India.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
|Base Year of the Analysis
||Type, Application, Distribution Channel, Region
||North India, West and Central India, South India, East India
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