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A2 Milk Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global A2 milk market was worth US$ 5,446 Million in 2018. The market value is further projected to reach US$ 19,324 Million by 2024, expanding at a CAGR of 23.5% during 2019-2024. A2 milk is a type of cow milk characterized by the absence of A1 β-casein proteins. The consumption of A2 milk is known to prevent the symptoms of stomach discomfort that usually occur after consuming dairy products in lactose intolerant people, such as gas, bloating, and diarrhoea. Besides this, it is a rich source of omega-3 fatty acids which help in the growth and development of the human body. Nowadays, the expanding income levels along with the growing awareness about the nutritional benefits of A2 milk have stimulated the growth of the market worldwide.

Global A2 Milk Market Drivers/Constraints:

  • The demand for A2 milk is gaining traction among consumers across the globe owing to the numerous health benefits offered by its consumption, such as boosting immunity, increasing metabolic rate and promoting mental growth.
  • The players are expanding their product portfolio by introducing a wide variety of A2 milk products including baby food, infant formula, cheese, yogurt, etc. so as to cater to the needs and requirements of a diverse group of consumers.
  • Although A2 milk has been rapidly gaining popularity worldwide, the market has untapped growth potential in regions with increasing consumption of dairy products such India and China.
  • A rise in the number of hypermarkets, supermarkets, convenience stores as well as online retailing is expected to boost the sales of A2 milk as it is mainly sold through organised retail formats.
  • The high prices of A2 milk coupled with the availability of cheaper and vegan substitutes represent the major challenges faced by the manufacturers. In addition, lack of proper scientific evidence regarding the benefits of A2 milk can hamper the growth of the market.

Breakup by End-Use:

On the basis of end-use, the market has been segmented into liquid milk, infant formula and other dairy products. Amongst these, liquid milk is the most popular product type, accounting for nearly two-third of the global A2 milk market.

Breakup by Distribution Channel:

Based on distribution channel, supermarkets and hypermarkets represent the largest segment as these stores provide large amount of shelf space and a wider choice of products from different brands. Other major distribution channels are convenience and grocery stores, and online/non-store retailing.

Regional Insights:

On a geographical front, Oceania enjoys the leading position in the global A2 milk market. This can be accredited to the growing number of dairy companies offering incentives to A2 milk producers in the region. Oceania is followed by Asia, Europe and North America.

Competitive Landscape:

The A2 milk market is relatively new and is currently dominated by a few players, however, a number of new regional and global players are emerging. Some of the leading players operating in the market are:

  • The A2 Milk Company Limited
  • Jersey Dairy
  • Pura
  • Dairy Farmers
  • Fonterra


This report provides a deep insight into the global A2 milk market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the A2 milk industry in any manner.

Key Questions Answered in This Report:

  • How has the global A2 milk market performed so far and how will it perform in the coming years?
  • What are the key regions in the global A2 milk market?
  • Which are the major end-use segments in the global A2 milk market?
  • What are the various distribution channels in the global A2 milk market?
  • What are the various stages in the value chain of the global A2 milk market?
  • What are the key driving factors and challenges in the global A2 milk market?
  • What is the structure of the global A2 milk market and who are the key players?
  • What is the degree of competition in the global A2 milk market?
  • How is A2 milk manufactured?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global A2 Milk Market
    5.1    Market Overview
    5.2    Market Performance
        5.2.1    Volume Trends
        5.2.2    Value Trends
    5.3    Market Breakup by End-Use
    5.4    Market Breakup by Distribution Channel
    5.5    Market Breakup by Region
    5.6    Market Forecast
    5.7    SWOT Analysis
        5.7.1    Overview
        5.7.2    Strengths
        5.7.3    Weaknesses
        5.7.4    Opportunities
        5.7.5    Threats
    5.8    Value Chain Analysis
        5.8.1    Overview
        5.8.2    Research and Development
        5.8.3    Raw Material Procurement
        5.8.4    Manufacturing
        5.8.5    Marketing
        5.8.6    Distribution
        5.8.7    End-Use
    5.9    Porters Five Forces Analysis
        5.9.1    Overview
        5.9.2    Bargaining Power of Buyers
        5.9.3    Bargaining Power of Suppliers
        5.9.4    Degree of Competition
        5.9.5    Threat of New Entrants
        5.9.6    Threat of Substitutes
    5.10    Price Analysis
        5.10.1    Key Price Indicators
        5.10.2    Price Structure
        5.10.3    Margin Analysis
    5.11    Key Market Drivers and Success Factors
6   Market Breakup by End-Use
    6.1    Liquid Milk
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Infant Formula
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Others
        6.3.1    Market Trends
        6.3.2    Market Forecast
7   Market Breakup by Distribution Channel
    7.1    Supermarkets & Hypermarkets
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Convenience & Grocery Stores
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Online Stores
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Others
        7.4.1    Market Trends
        7.4.2    Market Forecast
8   Performance of Key Regions
    8.1    North America
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Europe
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Oceania
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Asia
        8.4.1    Market Trends
        8.4.2    Market Forecast
    8.5    Others
        8.5.1    Market Trends
        8.5.2    Market Forecast
9   Competitive Landscape
    9.1    Market Structure
    9.2    Key Players
    9.3    Profiles of Key Players


List of Figures

Figure 1: Global: A2 Milk Market: Major Drivers and Challenges
Figure 2: Global: A2 Milk Market: Sales Volume (in Million Tons), 2013-2018
Figure 3: Global: A2 Milk Market: Sales Value (in Billion US$), 2013-2018
Figure 4: Global: A2 Milk Market: Breakup by End-Use (in %), 2018
Figure 5: Global: A2 Milk Market: Breakup by Distribution Channel (in %), 2018
Figure 6: Global: A2 Milk Market: Breakup by Region (in %), 2018
Figure 7: Global: A2 Milk Market Forecast: Sales Volume (in Million Tons), 2019-2024
Figure 8: Global: A2 Milk Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 9: Liquid Milk Market (Produced from A2 Milk): Price Structure (in %)
Figure 10: Global: Liquid Milk Market (Produced from A2 Milk): Sales Value (in Million US$), 2013 & 2018
Figure 11: Global: Liquid Milk Market Forecast (Produced from A2 Milk) : Sales Value (in Million US$), 2019-2024
Figure 12: Global: Infant Formula Market (Produced from A2 Milk): Sales Value (in Million US$), 2013 & 2018
Figure 13: Global: Infant Formula Market Forecast (Produced from A2 Milk): Sales Value (in Million US$), 2019-2024
Figure 14: Global: Other Dairy Products Market (Produced from A2 Milk): Sales Value (in Million US$), 2013 & 2018
Figure 15: Global: Other Dairy Products Market Forecast (Produced from A2 Milk): Sales Value (in Million US$), 2019-2024
Figure 16: Global: A2 Milk Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2013 & 2018
Figure 17: Global: A2 Milk Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 18: Global: A2 Milk Market: Sales through Convenience and Grocery Stores (in Million US$), 2013 & 2018
Figure 19: Global: A2 Milk Market Forecast: Sales through Convenience and Grocery Stores (in Million US$), 2019-2024
Figure 20: Global: A2 Milk Market: Sales through Online Stores (in Million US$), 2013 & 2018
Figure 21: Global: A2 Milk Market Forecast: Sales through Online Stores (in Million US$), 2019-2024
Figure 22: Global: A2 Milk Market: Sales through Other Distribution Channels (in Million US$), 2011, 2018 & 2024
Figure 23: Global: A2 Milk Market Forecast: Sales through Other Distribution Channels (in Million US$), 2013 & 2024
Figure 24: North America: A2 Milk Market: Sales Value (in Million US$), 2013 & 2018
Figure 25: North America: A2 Milk Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 26: Europe: A2 Milk Market: Sales Value (in Million US$), 2013 & 2018
Figure 27: Europe: A2 Milk Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 28: Oceania: A2 Milk Market: Sales Value (in Million US$), 2013 & 2018
Figure 29: Oceania: A2 Milk Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 30: Asia: A2 Milk Market: Sales Value (in Million US$), 2013 & 2018
Figure 31: Asia: A2 Milk Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 32: Others: A2 Milk Market: Sales Value (in Million US$), 2013 & 2018
Figure 33: Others: A2 Milk Market Forecast: Sales Value (in Million US$), 2019-2024


List of Tables

Table 1: Global: A2 Milk Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: A2 Milk Market Forecast: Breakup by End-Use (in Million US$), 2019-2024
Table 3: Global: A2 Milk Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 4: Global: A2 Milk Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 5: Global: A2 Milk Market: Competitive Structure
Table 6: Global: A2 Milk Market: Key Players

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