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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
A2 Milk Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026
The global A2 milk market reached a value of US$ 8.24 Billion in 2020. A2 milk is a type of cow milk characterized by the absence of A1 β-casein proteins. The consumption of A2 milk is known to prevent the symptoms of stomach discomfort that usually occur after consuming dairy products in lactose intolerant people, such as gas, bloating, and diarrhoea. Besides this, it is a rich source of omega-3 fatty acids which help in the growth and development of the human body. Nowadays, the expanding income levels along with the growing awareness about the nutritional benefits of A2 milk have stimulated the growth of the market worldwide. Looking forward, IMARC Group expects the global A2 milk market to reach a value of US$ 21.14 Billion by 2026, exhibiting a CAGR of 17.60% during 2021-2026.
Global A2 Milk Market Drivers/Constraints:
- The demand for A2 milk is gaining traction among consumers across the globe owing to the numerous health benefits offered by its consumption, such as boosting immunity, increasing metabolic rate and promoting mental growth.
- The players are expanding their product portfolio by introducing a wide variety of A2 milk products including baby food, infant formula, cheese, yogurt, etc. so as to cater to the needs and requirements of a diverse group of consumers.
- Although A2 milk has been rapidly gaining popularity worldwide, the market has untapped growth potential in regions with increasing consumption of dairy products such India and China.
- A rise in the number of hypermarkets, supermarkets, convenience stores as well as online retailing is expected to boost the sales of A2 milk as it is mainly sold through organised retail formats.
- The high prices of A2 milk coupled with the availability of cheaper and vegan substitutes represent the major challenges faced by the manufacturers. In addition, lack of proper scientific evidence regarding the benefits of A2 milk can hamper the growth of the market.
Breakup by End-Use:
On the basis of end-use, the market has been segmented into liquid milk, infant formula and other dairy products. Amongst these, liquid milk is the most popular product type, accounting for nearly two-third of the global A2 milk market.
Breakup by Distribution Channel:
Based on distribution channel, supermarkets and hypermarkets represent the largest segment as these stores provide large amount of shelf space and a wider choice of products from different brands. Other major distribution channels are convenience and grocery stores, and online/non-store retailing.
Regional Insights:
On a geographical front, Oceania enjoys the leading position in the global A2 milk market. This can be accredited to the growing number of dairy companies offering incentives to A2 milk producers in the region. Oceania is followed by Asia, Europe and North America.
Competitive Landscape:
The A2 milk market is relatively new and is currently dominated by a few players, however, a number of new regional and global players are emerging. Some of the leading players operating in the market are:
- The A2 Milk Company Limited
- Jersey Dairy
- Lion Pty Limited (Pura and Dairy Farmers)
- Fonterra
This report provides a deep insight into the global A2 milk market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the A2 milk industry in any manner.
Key Questions Answered in This Report:
The global A2 milk market reached a value of US$ 8.24 Billion in 2020.
According to the estimates by IMARC Group, the global A2 milk market to reach a value of US$ 21.14 Billion by 2026, exhibiting a CAGR of 17.6% during 2021-2026.
The increasing consumer inclination towards A2 milk owing to its numerous benefits in boosting immunity, enhancing metabolic rate, and promoting mental growth, represents one of the key drivers for the global A2 milk market.
The emergence of diverse A2 milk-based products, including infant formula, butter, cheese, yogurt, etc., represents one of the key trends in the global A2 milk.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary disruption in the supply chain for A2 milk products.
On the basis of the end use, the market has been classified into liquid milk, infant formula, and other dairy products. Amongst these, liquid milk holds majority of the market share.
On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, convenience and grocery stores, and online/non-store retailing. Currently, supermarkets and hypermarkets account for the majority of the total market share.
Region-wise, the market has been classified into Oceania, Asia, North America, and Europe, where Oceania exhibits a clear dominance in the market.
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