A2 Milk Market

Market Overview:

The global A2 milk market size reached US$ 11.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 29.2 Billion by 2028, exhibiting a growth rate (CAGR) of 16.8% during 2023-2028. The increasing use in the preparation of several bakery goods, rising lactose intolerant population worldwide, and the growing product usage in the manufacturing of baby food represent some of the key factors driving the market.

Easy Availability of A2 Milk and Related Products Supporting Market Growth

The increasing sales of A2 milk based food products and beverages through different online food delivery applications on account of busy lifestyles and the rising penetration of the internet represents one of the primary factors strengthening the market growth. These websites and applications provide convenience, fast and free shipping facilities, discounted deals, and innumerable payment options.

Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is concentrated with the presence of a few key players. The volume of new entrants is moderate in the A2 milk industry due to low product differentiation, easy access to distribution channels and high market growth.

What is A2 milk?

A2 milk is sourced from older cow breeds, including Guernsey, Limousin, Charolais, and Jersey. It is characterized by the occurrence of A2 beta-casein protein in cow milk, which gets broken down into amino acids for quick digestion. It has a pigment of golden color and is processed with the low heat pasteurization process, which maintains bacteria in the milk and beneficial nutrients. It has a rich source of calcium, potassium, phosphorus, omega-3 fatty acids, vitamins, minerals, and other essential nutrients that maintain the overall health and well-being of individuals. It aids in strengthening bones, maintaining blood pressure levels, and improving the functioning of muscles. It also lowers the risk of autoimmune diseases, heart diseases, diabetes, impaired immune responses, and neurological impairment.

COVID-19 Impact:

The COVID-19 pandemic outbreak has caused a significant impact on the A2 milk industry and imposed unprecedented challenges on numerous countries. In the early stages of the outbreak, panic-buying and stockpiling led to a surge in demand for essential goods, including dairy products. As a result, A2 milk, which is known for its perceived health benefits and digestibility, experienced a sudden spike in sales. However, as the pandemic worsened and lockdown measures were implemented worldwide, the A2 milk industry faced numerous challenges. Supply chain disruptions, labor shortages, and restrictions on transportation hindered the production and distribution of A2 milk. Farmers faced difficulties in sourcing animal feed and managing their herds due to restricted movement and increased costs. Processing plants also encountered operational issues, which led to delays in milk processing and packaging. Furthermore, with the closure of restaurants, cafes, and other food service establishments, there was a significant decline in bulk purchases of A2 milk. This shift in consumer behavior from out-of-home consumption to in-home consumption had a profound impact on the industry. The A2 milk companies had to adapt to the changing market dynamics by redirecting their distribution channels and focusing more on retail sales. Additionally, consumer purchasing patterns changed as economic uncertainty and job losses influenced buying decisions. With financial constraints, some consumers opted for more affordable milk options or reduced their overall dairy consumption, which impacted the demand for A2 milk.

A2 Milk Market Trends:

A2 milk is used in the preparation of numerous bakery goods, dairy products, and beverages, including shakes, coffee, pancakes, muffins, cupcakes, and smoothies, which are served across cafes, bakeries, quick service restaurants (QSRs), and other commercial food outlets. This, coupled with significant growth in the food and beverage (F&B) industry, represents one of the major factors bolstering the market growth around the world. Moreover, the increasing health consciousness and rising awareness among the masses about the health benefits of A2 milk, such as preventing gas, bloating, diarrhea, and other stomach discomforts, is favoring the growth of the market. In addition, the increasing lactose intolerant population and the rising global population with poor metabolic health are increasing the consumption of A2 milk to meet the daily nutritional requirements of the body. This, along with rapid urbanization, expanding purchasing power of the consumer, and the growing preferences of individuals towards a healthy and nutritious diet, is influencing the market positively. Apart from this, product manufacturers are introducing value added products, such as cheese, paneer, butter, and yogurt, to expand their product portfolio. They are also collaborating with local brands to expand their reach and create a strong foothold in the market. Furthermore, there is an increase in the use of A2 milk in the manufacturing of baby food and infant formula to improve digestion. The growing concerns of parents about the balanced nutrition of their children are also creating a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global A2 milk market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on end-use and distribution channel.

Breakup by End-Use:

• Liquid Milk
• Infant Formula
• Others
   

The report has provided a detailed breakup and analysis of the A2 milk market based on the end use. This includes liquid milk, infant formula, and others. According to the report, liquid milk represented the largest segment as it has one of the vital sources of calcium and protein. Moreover, the rising health awareness among consumers is bolstering the market growth. In addition, the increasing inclination towards liquid A2 milk that has a lower carbon footprint and the growing awareness about the environmental impact on dairy production is influencing the market positively.

Infant formula made from A2 milk is marketed as a specialized formula that contains only A2 beta-casein protein. It is designed to provide balanced nutrition for infants who are not breastfed or have difficulties breastfeeding. It contains a range of essential nutrients required for healthy growth and development, such as proteins, carbohydrates, fats, vitamins, and minerals.

Other uses of A2 milk include dairy products, baked goods, coffee and tea. It is also used in various cooking applications, such as soups, sauces, curries, and custards.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience and Grocery Stores
• Online/Non-store Retailing
• Others
   

been provided in the report. This includes supermarkets and hypermarkets, convenience and grocery stores, online/non-store retailing, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share as they allow consumers with a large amount of shelf space and a wider choice of products from different brands. Moreover, rapid urbanization and expanding purchasing of power are driving the sales of A2 milk and related food products and beverages from supermarkets and hypermarkets.

Convenience and grocery stores are a type of distribution channel that are located in residential areas and open for extended hours, which allows individuals to buy A2 milk when needed. They offer a wide selection of A2 milk brands and varieties. They provide product information and labels that detail the nutritional content, ingredients, and any specific benefits associated with A2 milk.

Online/non-store retailing and other types of distribution channels provide the convenience of shopping for A2 milk from the comfort of homes. It allows users to browse and purchase A2 milk products at any time that suits them, without the need to visit physical stores. This is especially advantageous for individuals with busy schedules, limited mobility, or those living in remote areas with limited access to physical stores. They also offer customer reviews, ratings, and detailed product information for A2 milk products, which can help consumers make informed decisions based on the experiences and feedback of other consumers.

Regional Insights:

• North America
• Europe
• Oceania
• Asia
• Others
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Oceania, Asia, and others. According to the report, Oceania was the largest market for A2 milk. The increasing health consciousness among consumers represents one of key factors driving the Oceania A2 milk market. Moreover, the rising demand for dairy-free and lactose-free products and the advent of flavored A2 milk variants is contributing to the market growth in the region. Apart from this, the growing demand for single-serve A2 milk packs is influencing the market positively in the region.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global A2 milk market. Some of the companies covered in the report include:

• The A2 Milk Company Limited
• Jersey Dairy
• Lion Pty Limited (Pura and Dairy Farmers)
• Fonterra
   

Please note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the A2 milk market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global A2 milk market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the A2 milk industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.