The global adult diaper market was worth US$ 12 Billion in 2017, growing at a CAGR of 8.4% during 2010-2017. The market is further projected to reach a value of US$ 19 Billion by 2023, expanding at a CAGR of 7.5% during 2018-2023. An adult diaper, also known as adult nappy, is a type of underwear worn by adults so as to urinate or defecate without using a toilet. It absorbs or contains the waste and prevents soiling of the outer clothing. The inner lining that touches the skin is generally made of polypropylene, whereas the outer lining is made of polyethylene. Some manufacturers enhance the quality of the inner lining with vitamin E, aloe vera and other skin-friendly compounds. These diapers can be indispensable for adults with conditions like mobility impairment, incontinence or severe diarrhea.
Global Adult Diaper Market Drivers/Constraints:
- As a result of the growing prevalence of urinary incontinence amongst the geriatric population, the demand for adult diapers has increased, particularly for products with improved fluid absorption and retention capacities.
- The rising hygiene consciousness among the consumers has created a positive impact on the demand for adult diapers. The market is also experiencing a high growth in the developing regions on account of increasing awareness and easy product availability.
- Due to technological advancements, multiple adult diaper variants have been introduced in the market which are thinner and more comfortable with enhanced skin friendliness and odor control. This is expected to create a positive impact on the growth of the global adult diaper industry.
- The use of harmful chemicals in diapers can cause the skin to become red, sore, tender and irritated. This represents one of the major factors which can restrain the market growth across the globe.
Breakup by Product Type:
On the basis of type, adult pad type diaper is the most popular product as it can be worn inside regular underwear to catch leaks and absorb moisture without irritating the skin. Adult pad type diaper is followed by adult flat type diaper and adult pant type diaper.
Breakup by Distribution Channel:
Based on distribution channel, pharmacies represent the largest segment as they are mostly located in and around residential areas, as a result of which, they form a convenient point of purchase for the consumers. They are followed by convenience stores, online and others.
On a geographical front, North America enjoys the leading position in the global adult diaper market. This can be attributed to the expanding geriatric population and awareness campaigns led by the manufacturers aimed at removing the stigma attached to urinary incontinence in the region. Other major regions include Europe, Asia Pacific, Latin America, and Middle East and Africa.
The global adult diaper industry is concentrated in nature with only a handful of players sharing the majority of the global market. Some of the leading players operating in the market are:
- Unicharm Corporation
- Kimberly-Clark Corporation
- Attends Healthcare Group Ltd.
- Paul Hartmann AG
- Svenska Cellulosa Aktiebolaget (SCA)
This report provides a deep insight into the global adult diaper market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the adult diaper market in any manner.
Key Questions Answered in This Report:
- How has the global adult diaper market performed so far and how will it perform in the coming years?
- What are the key regions in the global adult diaper market?
- Which are the popular product types in the global adult diaper market?
- What are the major distribution channels in the global adult diaper market?
- What are the price trends of adult diaper?
- What are the various stages in the value chain of the global adult diaper market?
- What are the key driving factors and challenges in the global adult diaper market?
- What is the structure of the global adult diaper market and who are the key players?
- What is the degree of competition in the global adult diaper market?
- How are adult diapers manufactured?