Adult Diaper Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

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The global adult diaper market was worth US$ 12 Billion in 2017, growing at a CAGR of 8.4% during 2010-2017. The market is further projected to reach a value of US$ 19 Billion by 2023, expanding at a CAGR of 7.5% during 2018-2023. An adult diaper, also known as adult nappy, is a type of underwear worn by adults so as to urinate or defecate without using a toilet. It absorbs or contains the waste and prevents soiling of the outer clothing. The inner lining that touches the skin is generally made of polypropylene, whereas the outer lining is made of polyethylene. Some manufacturers enhance the quality of the inner lining with vitamin E, aloe vera and other skin-friendly compounds. These diapers can be indispensable for adults with conditions like mobility impairment, incontinence or severe diarrhea.

Global Adult Diaper Market Drivers/Constraints:

  • As a result of the growing prevalence of urinary incontinence amongst the geriatric population, the demand for adult diapers has increased, particularly for products with improved fluid absorption and retention capacities.
  • The rising hygiene consciousness among the consumers has created a positive impact on the demand for adult diapers. The market is also experiencing a high growth in the developing regions on account of increasing awareness and easy product availability.
  • Due to technological advancements, multiple adult diaper variants have been introduced in the market which are thinner and more comfortable with enhanced skin friendliness and odor control. This is expected to create a positive impact on the growth of the global adult diaper industry.
  • The use of harmful chemicals in diapers can cause the skin to become red, sore, tender and irritated. This represents one of the major factors which can restrain the market growth across the globe.


Adult Diaper Market Analysis

Breakup by Product Type:

On the basis of type, adult pad type diaper is the most popular product as it can be worn inside regular underwear to catch leaks and absorb moisture without irritating the skin. Adult pad type diaper is followed by adult flat type diaper and adult pant type diaper.

Breakup by Distribution Channel:

Based on distribution channel, pharmacies represent the largest segment as they are mostly located in and around residential areas, as a result of which, they form a convenient point of purchase for the consumers. They are followed by convenience stores, online and others.

Regional Insights:

On a geographical front, North America enjoys the leading position in the global adult diaper market. This can be attributed to the expanding geriatric population and awareness campaigns led by the manufacturers aimed at removing the stigma attached to urinary incontinence in the region. Other major regions include Europe, Asia Pacific, Latin America, and Middle East and Africa.

Competitive Landscape:

The global adult diaper industry is concentrated in nature with only a handful of players sharing the majority of the global market. Some of the leading players operating in the market are:

  • Unicharm Corporation
  • Kimberly-Clark Corporation 
  • Attends Healthcare Group Ltd.
  • Paul Hartmann AG
  • Svenska Cellulosa Aktiebolaget (SCA)


This report provides a deep insight into the global adult diaper market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the adult diaper market in any manner.

Key Questions Answered in This Report:

  • How has the global adult diaper market performed so far and how will it perform in the coming years?
  • What are the key regions in the global adult diaper market?
  • Which are the popular product types in the global adult diaper market?
  • What are the major distribution channels in the global adult diaper market?
  • What are the price trends of adult diaper?
  • What are the various stages in the value chain of the global adult diaper market?
  • What are the key driving factors and challenges in the global adult diaper market?
  • What is the structure of the global adult diaper market and who are the key players?
  • What is the degree of competition in the global adult diaper market?
  • How are adult diapers manufactured?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Adult Diaper Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Price Analysis
        5.3.1    Price Indicator
        5.3.2    Price Structure
        5.3.3    Price Trends
    5.4    Market Breakup by Type
    5.5    Market Breakup by Distribution Channel
    5.6    Market Breakup by Region
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Overview
        5.9.2    Raw Material Suppliers
        5.9.3    Diaper Manufacturers
        5.9.4    Distributors
        5.9.5    Hospitals
        5.9.6    Exporters
        5.9.7    Retailers
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Rivalry
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
6    Market Breakup by Type
    6.1    Adult Pad Type Diaper
    6.2    Adult Flat Type Diaper
    6.3    Adult Pant Type Diaper
7    Market Breakup by Distribution Channel
    7.1    Pharmacies
    7.2    Convenience Stores
    7.3    Online
    7.4    Others
8    Market Breakup by Region
    8.1    North America
        8.1.1    Market Performance
        8.1.2    Price Trends
    8.2    Europe
        8.2.1    Market Performance
        8.2.2    Price Trends
    8.3    Asia Pacific
        8.3.1    Market Performance
        8.3.2    Price Trends
    8.4    Latin America
        8.4.1    Market Performance
        8.4.2    Price Trends
    8.5    Middle East and Africa
        8.5.1    Market Performance
        8.5.2    Price Trends
9    Adult Diaper Manufacturing Process
    9.1    Product Overview
    9.2    Detailed Process Flow
    9.3    Various Types of Unit Operations Involved
    9.4    Raw Material Requirements
    9.5    Key Success and Risk Factors
10    Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
11    Key Player Profiles
    11.1    Unicharm Corporation
        11.1.1    Company Overview
        11.1.2    Company Description
        11.1.3    SWOT Analysis
    11.2    Kimberly-Clark Corporation
        11.2.1    Company Overview
        11.2.2    Company Description
        11.2.3    Operations
        11.2.4    SWOT Analysis
    11.3    Attends Healthcare Group Ltd.
        11.3.1    Company Overview
        11.3.2    Company Description
    11.4    Paul Hartmann AG
        11.4.1    Company Overview
        11.4.2    Company Description
    11.5    Svenska Cellulosa Aktiebolaget (SCA)
        11.5.1    Company Overview
        11.5.2    Company Description


List of Figures

Figure 1: Global: Adult Diaper Market: Major Drivers and Challenges
Figure 2: Global: Adult Diaper Market: Sales Value (in Billion US$), 2010-2017
Figure 3: Global: Adult Diaper Market: Market Breakup by Type (in %), 2017
Figure 4: Global: Adult Diaper Market: Market Breakup by Distribution Channel (in %), 2017
Figure 5: Global: Adult Diaper Market: Market Breakup by Region (in %), 2017
Figure 6: Global: Adult Diaper Market Forecast: Sales Value (in Billion US$), 2018-2023
Figure 7: Global: Adult Diaper Industry: SWOT Analysis
Figure 8: Global: Adult Diaper Industry: Value Chain Analysis
Figure 9: Global: Adult Diaper Industry: Porter’s Five Forces Analysis
Figure 10: Global: Adult Pad Diaper Market: Sales Value (in Billion US$), 2010, 2017 & 2023
Figure 11: Global: Adult Flat Diaper Market: Sales Value (in Billion US$), 2010, 2017 & 2023
Figure 12: Global: Adult Pant Diaper Market: Sales Value (in Billion US$), 2010, 2017 & 2023
Figure 13: Global: Adult Diaper Market: Sales through Pharmacies (in Billion US$), 2010, 2017 & 2023
Figure 14: Global: Adult Diaper Market: Sales through Convenience Stores (in Billion US$), 2010, 2017 & 2023
Figure 15: Global: Adult Diaper Market: Sales through Online (in Billion US$), 2010, 2017 & 2023
Figure 16: Global: Adult Diaper Market: Sales through Other Distribution Channels (in Billion US$), 2010, 2017 & 2023
Figure 17: North America: Adult Diaper Market: Sales Value (in Billion US$), 2010, 2017 & 2023
Figure 18: United States: Adult Diaper Average Prices (in US$/Piece), 2012-2023
Figure 19: Europe: Adult Diaper Market: Sales Value (in Billion US$), 2010, 2017 & 2023
Figure 20: United Kingdom: Adult Diaper Average Prices (in US$/Piece), 2012-2023
Figure 21: Asia Pacific: Adult Diaper Market: Sales Value (in Billion US$), 2010, 2017 & 2023
Figure 22: China: Adult Diaper Average Prices (in US$/Piece), 2012-2023
Figure 23: Latin America: Adult Diaper Market: Sales Value (in Billion US$), 2010, 2017 & 2023
Figure 24: Brazil: Adult Diaper Average Prices (in US$/Piece), 2012-2023
Figure 25: Middle East and Africa: Adult Diaper Market: Sales Value (in Billion US$), 2010, 2017 & 2023
Figure 26: Saudi Arabia: Adult Diaper Average Prices (in US$/Piece), 2012-2023
Figure 27: Adult Diapers Manufacturing Process: Detailed Process Flow
Figure 28: Unicharm Corporation: SWOT Analysis
Figure 29: Kimberly-Clark Corporation: SWOT Analysis


List of Tables

Table 1: Global: Adult Diaper Market: Key Industry Highlights, 2017 and 2023
Table 2: Global: Adult Diaper Market Forecast: Market Breakup by Type (in Billion US$), 2018-2023
Table 3: Global: Adult Diaper Market Forecast: Market Breakup by Distribution Channel (in Billion US$), 2018-2023
Table 4: Global: Adult Diaper Market Forecast: Market Breakup by Region (in Billion US$), 2018-2023
Table 5: Adult Diaper Manufacturing: Raw Material Requirements
Table 6: Global: Adult Diaper Market Structure
Table 7: Global: Adult Diaper Market: Key Players
Table 8: Unicharm Corporation: Key Financials (in US$ Million), 2013 – 2017


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