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Adult Diaper Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global adult diaper market reached a value of US$ 15.4 Billion in 2020. Looking forward, IMARC Group expects the market to reach a value of US$ 24.2 Billion by 2026, exhibiting a CAGR of 7.8% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor. 

An adult diaper, also known as adult nappy, is a type of underwear worn by adults so as to urinate or defecate without using a toilet. It absorbs or contains the waste and prevents soiling of the outer clothing. The inner lining that touches the skin is generally made of polypropylene, whereas the outer lining is made of polyethylene. Some manufacturers enhance the quality of the inner lining with vitamin E, aloe vera and other skin-friendly compounds. These diapers can be indispensable for adults with conditions like mobility impairment, incontinence or severe diarrhea.

 

 
 

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Global Adult Diaper Industry Drivers/Constraints:

  • As a result of the growing prevalence of urinary incontinence amongst the geriatric population, the demand for adult diapers has increased, particularly for products with improved fluid absorption and retention capacities.
  • The rising hygiene consciousness among the consumers has created a positive impact on the demand for adult diapers. The market is also experiencing a high growth in the developing regions on account of increasing awareness and easy product availability.
  • Due to technological advancements, multiple adult diaper variants have been introduced in the market which are thinner and more comfortable with enhanced skin friendliness and odor control. This is expected to create a positive impact on the growth of the global adult diaper industry.
  • The use of harmful chemicals in diapers can cause the skin to become red, sore, tender and irritated. This represents one of the major factors which can restrain the market growth across the globe.

 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global adult diaper market report, along with forecasts for growth at the global and regional level from 2021-2026. Our report has categorized the market based on type and distribution channel.

Breakup by Type:

 

 
 

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  • Adult Pad Type Diaper
  • Adult Flat Type Diaper
  • Adult Pant Type Diaper
     

On the basis of type, adult pad type diaper is the most popular product as it can be worn inside regular underwear to catch leaks and absorb moisture without irritating the skin. Adult pad type diaper is followed by adult flat type diaper and adult pant type diaper.

Breakup by Distribution Channel:

  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others
     

Based on distribution channel, pharmacies represent the largest segment as they are mostly located in and around residential areas, as a result of which, they form a convenient point of purchase for the consumers. They are followed by convenience stores, online stores and others.

Regional Insights:

 

 
 

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  • North America
  • Europe  
  • Asia Pacific
  • Latin America
  • Middle East and Africa
     

On a geographical front, North America enjoys the leading position in the global adult diaper market. This can be attributed to the expanding geriatric population and awareness campaigns led by the manufacturers aimed at removing the stigma attached to urinary incontinence in the region. Other major regions include Europe, Asia Pacific, Latin America, and Middle East and Africa.

Competitive Landscape:

The global adult diaper industry is concentrated in nature with only a handful of players sharing the majority of the total global market. Some of the leading players operating in the market are:

  • Unicharm Corporation
  • Kimberly-Clark Corporation 
  • Attends Healthcare Group Ltd.
  • Paul Hartmann AG
  • Svenska Cellulosa Aktiebolaget (SCA)


This report provides a deep insight into the global adult diaper industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the adult diaper market in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Unicharm Corporation, Kimberly-Clark Corporation, Attends Healthcare Group Ltd., Paul Hartmann AG and Svenska Cellulosa Aktiebolaget (SCA)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Adult Diaper Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Price Analysis
        5.4.1    Key Price Indicators
        5.4.2    Price Structure
        5.4.3    Price Trends
    5.5    Market Breakup by Type
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by Region
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Overview
        5.10.2    Raw Material Suppliers
        5.10.3    Diaper Manufacturers
        5.10.4    Distributors
        5.10.5    Hospitals
        5.10.6    Exporters
        5.10.7    Retailers
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Rivalry
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
6   Market Breakup by Type
    6.1    Adult Pad Type Diaper
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Adult Flat Type Diaper
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Adult Pant Type Diaper
        6.3.1 Market Trends
        6.3.2 Market Forecast
7   Market Breakup by Distribution Channel
    7.1    Pharmacies
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Convenience Stores
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Online Stores
        7.3.1 Market Trends
        7.3.2 Market Forecast 
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8   Market Breakup by Region
    8.1    North America
        8.1.1    Market Trends
        8.1.2    Market Forecast
        8.1.3    Price Trends
     8.2    Europe  
        8.2.1    Market Trends
        8.2.2    Market Forecast
        8.2.3    Price Trends
    8.3    Asia Pacific
        8.3.1    Market Trends
        8.3.2    Market Forecast
        8.3.3    Price Trends
    8.4    Latin America
        8.4.1    Market Trends
        8.4.2    Market Forecast
        8.4.3    Price Trends
    8.5    Middle East and Africa
        8.5.1    Market Trends
        8.5.2    Market Forecast
        8.5.3    Price Trends
9   Adult Diaper Manufacturing Process
    9.1    Product Overview
    9.2    Detailed Process Flow
    9.3    Various Types of Unit Operations Involved
    9.4    Raw Material Requirements
    9.5    Key Success and Risk Factors
10   Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
11   Key Player Profiles
    11.1    Unicharm Corporation
        11.1.1    Company Overview
        11.1.2    Company Description
        11.1.3    SWOT Analysis
    11.2    Kimberly-Clark Corporation
        11.2.1    Company Overview
        11.2.2    Company Description
        11.2.3    Operations
        11.2.4    SWOT Analysis 
    11.3    Attends Healthcare Group Ltd.
        11.3.1    Company Overview
        11.3.2    Company Description
    11.4    Paul Hartmann AG
        11.4.1    Company Overview
        11.4.2    Company Description
    11.5    Svenska Cellulosa Aktiebolaget (SCA)
        11.5.1    Company Overview
        11.5.2    Company Description

List of Figures

Figure 1: Global: Adult Diaper Market: Major Drivers and Challenges
Figure 2: Global: Adult Diaper Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Adult Diaper Market: Breakup by Type (in %), 2020
Figure 4: Global: Adult Diaper Market: Breakup by Distribution Channel (in %), 2020
Figure 5: Global: Adult Diaper Market: Breakup by Region (in %), 2020
Figure 6: Global: Adult Diaper Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 7: Adult Diaper Market: Price Structure (US$/Piece)
Figure 8: Global: Adult Diaper Industry: SWOT Analysis
Figure 9: Global: Adult Diaper Industry: Value Chain Analysis
Figure 10: Global: Adult Diaper Industry: Porter’s Five Forces Analysis
Figure 11: Global: Adult Pad Diaper Market: Sales Value (in Billion US$), 2015 & 2020
Figure 12: Global: Adult Pad Diaper Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 13: Global: Adult Flat Diaper Market: Sales Value (in Billion US$), 2015 & 2020
Figure 14: Global: Adult Flat Diaper Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 15: Global: Adult Pant Diaper Market: Sales Value (in Billion US$), 2015 & 2020
Figure 16: Global: Adult Pant Diaper Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 17: Global: Adult Diaper Market: Sales through Pharmacies (in Billion US$), 2015 & 2020
Figure 18: Global: Adult Diaper Market Forecast: Sales through Pharmacies (in Billion US$), 2021-2026
Figure 19: Global: Adult Diaper Market: Sales through Convenience Stores (in Billion US$), 2015 & 2020
Figure 20: Global: Adult Diaper Market Forecast: Sales through Convenience Stores (in Billion US$), 2021-2026
Figure 21: Global: Adult Diaper Market: Online Stores (in Billion US$), 2015 & 2020
Figure 22: Global: Adult Diaper Market Forecast: Online Stores (in Billion US$), 2021-2026
Figure 23: Global: Adult Diaper Market: Sales through Other Distribution Channels (in Billion US$), 2015 & 2020
Figure 24: Global: Adult Diaper Market Forecast: Sales through Other Distribution Channels (in Billion US$), 2021-2026
Figure 25: North America: Adult Diaper Market: Sales Value (in Billion US$), 2015 & 2020
Figure 26: North America: Adult Diaper Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 27: United States: Adult Diaper Market: Average Prices (in US$/Piece), 2015-2026
Figure 28: Europe: Adult Diaper Market: Sales Value (in Billion US$), 2015 & 2020
Figure 29: Europe: Adult Diaper Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 30: United Kingdom: Adult Diaper Market: Average Prices (in US$/Piece), 2015-2026
Figure 31: Asia Pacific: Adult Diaper Market: Sales Value (in Billion US$), 2015 & 2020
Figure 32: Asia Pacific: Adult Diaper Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 33: China: Adult Diaper Market: Average Prices (in US$/Piece), 2015-2026
Figure 34: Latin America: Adult Diaper Market: Sales Value (in Billion US$), 2015 & 2020
Figure 35: Latin America: Adult Diaper Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 36: Brazil: Adult Diaper Market: Average Prices (in US$/Piece), 2015-2026
Figure 37: Middle East and Africa: Adult Diaper Market: Sales Value (in Billion US$), 2015 & 2020
Figure 38: Middle East and Africa: Adult Diaper Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 39: Saudi Arabia: Adult Diaper Market: Average Prices (in US$/Piece), 2015-2026
Figure 40: Adult Diapers Manufacturing: Detailed Process Flow
Figure 41: Unicharm Corporation: SWOT Analysis
Figure 42: Kimberly-Clark Corporation: SWOT Analysis

List of Tables

Table 1: Global: Adult Diaper Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Adult Diaper Market Forecast: Breakup by Type (in Billion US$), 2021-2026
Table 3: Global: Adult Diaper Market Forecast: Breakup by Distribution Channel (in Billion US$), 2021-2026
Table 4: Global: Adult Diaper Market Forecast: Breakup by Region (in Billion US$), 2021-2026
Table 5: Adult Diaper Manufacturing: Raw Material Requirements
Table 6: Global: Adult Diaper Market: Competitive Structure
Table 7: Global: Adult Diaper Market: Key Players
Table 8: Unicharm Corporation: Key Financials (in US$ Million), 2013 - 2017

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Key Question Answered in this Report

The global adult diaper market was valued at US$ 15.4 Billion in 2020. 

We expect the global adult diaper market to exhibit a CAGR of 7.80% during 2021-2026.

The rising prevalence of urinary incontinence amongst the geriatric population, coupled with the growing levels of hygiene consciousness among the masses, are primarily catalyzing the global adult diaper market. 

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of adult diapers.

Based on the type, the global adult diaper market has been segmented into adult pad type diaper, adult flat type diaper, and adult pant type diaper. Among these, adult pad type diaper currently holds the majority of the total market share.

Based on the distribution channel, the global adult diaper market can be divided into pharmacies, convenience stores, online stores, and others. Currently, pharmacies represent the largest segment.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global adult diaper market include Unicharm Corporation, Kimberly-Clark Corporation, Attends Healthcare Group Ltd., Paul Hartmann AG, and Svenska Cellulosa Aktiebolaget (SCA).

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