North America Adult Diaper Market to Reach US$ 9.5 Billion by 2032, Propelled by the Increasing Prevalence of Urinary and Fecal Incontinence

April 24, 2023 | Retail

The latest report by IMARC, titled “North America Adult Diaper Market Report by Type (Adult Pad Type Diaper, Adult Flat Type Diaper, Adult Pant Type Diaper), Distribution Channel (Pharmacies, Convenience Stores, Online Stores, and Others), and Country 2024-2032”, finds that the North America adult diaper market size reached US$ 5.3 Billion in 2023. Adult diapers refer to disposable or reusable absorbent undergarments designed to be worn by individuals who experience incontinence, mobility impairment, or other medical conditions that may cause them to lose control over their bladder or bowel movements. They are designed to provide comfort, hygiene, and protection to individuals suffering from urinary or fecal incontinence, allowing them to maintain their independence and dignity. The design of adult diapers varies depending on the user's needs; however, they typically include an absorbent layer made of materials such as cotton, fluff pulp, or superabsorbent polymers, which can hold large amounts of liquid and prevent leakage. Adult diapers also have elastic leg cuffs and waistbands, which provide a secure and comfortable fit and prevent the diaper from slipping or sagging. Nowadays, they come in different sizes and styles, including briefs, pull-ups, and belted undergarments, and can be worn discreetly under clothing. 

North America Adult Diaper Market Trends:

One of the primary factors driving the market is the increasing prevalence of urinary and fecal incontinence. Additionally, the aging population and the growing awareness and acceptance of adult diapers as a solution to incontinence is creating a positive market outlook. Other than this, the elderly population tends to have limited mobility, making adult diapers a convenient and practical solution across the North American region. Besides this, the stigma associated with incontinence and adult diapers is gradually reducing, and more individuals are willing to use these products to manage their condition effectively. Besides this, the availability of a wide range of products, including discreet and comfortable designs, is making it easier for individuals to choose products that suit their needs and preferences. Furthermore, the expansion of e-commerce platforms and the increasing availability of adult diapers online that provide home delivery options are also attracting more consumers to purchase adult diapers. Online retailers also offer a wide range of products at competitive prices, making it easier for individuals to access adult diapers conveniently. Moreover, the introduction of discrete packaging. Looking forward, IMARC Group expects the market value to reach US$ 9.5 Billion by 2032, expanding at a CAGR of 6.5% during the forecast period (2024-2032). 

Market Summary:

  • Based on the type, the market has been classified into adult pad type diaper, adult flat type diaper, and adult pant type diaper.
  • On the basis of the distribution channel, the market has been segregated into pharmacies, convenience stores, online stores, and others.
  • Country-wise, the market has been classified into the United States and Canada.
  • The competitive landscape of the market has also been analyzed, along with the detailed profiles of the key players operating in the industry.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Type, Distribution Channel, Country
Countries Covered United States, Canada
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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North America Adult Diaper Market to Reach US$ 9.5 Billion by 2032, Propelled by the Increasing Prevalence of Urinary and Fecal Incontinence
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