According to the latest report by IMARC Group, titled "Indian Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the Indian advertising market reached a value of INR 743.0 Billion in 2022. Advertising refers to a promotional activity that involves the marketing of products, services or brands in order to attract customer’s interest and engagement while increasing sales profit. Additionally, it is an effective method for creating product demand and strengthening market position at national and global levels. It is usually adopted by multiple businesses that include creating an engaging advertisement for reaching targeted audiences. Some of the popular advertising mediums include roadside billboards, sides of buildings, websites, electronic newsletters, print newsletters, inside bills, product packaging, restaurant placemats, event bulletins, store windows, sides of cars and trucks and subway cars walls.
Indian Advertising Market Trends:
The Indian market is primarily driven by rapid economic growth. This is supported by rapid urbanization and the inflating disposable income levels of the masses that have encouraged businesses to heavily invest in the development of aggressive marketing strategies, promotional campaigns, celebrity endorsements and innovative packaging solutions, which are creating a positive market outlook. Moreover, the increasing adoption of digital advertising models due to the rising penetration of high-speed internet connectivity across the country and the widespread utilization of smartphones and digital devices among individuals are further providing an impetus to the market growth. In line with this, continuous improvements in the e-commerce infrastructures and the growing government spending on political advertising are impacting the market favorably. Other factors, including continuous technological advancements across the advertising industry, the increasing expenditure on the media and entertainment sector, continual expansion in media channels, intensive business competition and the advent of subscription-based models for news and entertainment, are also positively influencing the market across India. On account of the aforementioned factors, the market is anticipated to reach a value of INR 1,412.5 Billion by 2028, exhibiting a CAGR of 11.2% during 2023-2028.
- The market has been segregated on the basis of the segment into television, print, radio, internet/online, mobile and outdoor advertising.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market. Some of these players include JWT India, Ogilvy & Mather India, DDB Mudra Group, FCB-Ulka Advertising Ltd., Rediffusion - DY&R and McCann Erickson India.
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
30 N Gould St, Ste R
Sheridan, WY 82801, USA
Americas: +1-631-791-1145 | Europe & Africa: +44-753-713-2163 | Asia: +91-120-433-0800