Our Quantitative Research Offerings

Quantitative research is essential for gaining insights into market trends, understanding customer preferences, and grasping the overall industry structure. It provides your business with the flexibility to make impactful decisions, tweak strategies, and evaluate the outcomes of your efforts.

At IMARC Group, a variety of quantitative research methods are employed to provide actionable insights that support business growth. This includes the use of computer assisted personal interviewing (CAPI), computer assisted telephone interviewing (CATI), and computer assisted web interviewing (CAWI).

Computer Assisted Telephone Interviewing (CATI)

Computer assisted telephone interviewing (CATI) is a sophisticated survey method that combines the advantages of a computer system with those inherent in the telephone interview process. This technique synergizes the personal touch of telephone interactions with the streamlined efficiency and meticulousness of computerized data collection and evaluation. At IMARC Group, CATI is a foundational element of our market research offerings, enabling the efficient and precise acquisition of high-caliber data.

IMARC Group excels in harnessing CATI to deliver a distinctive mix of personal engagement and operational efficiency to clients. Our methodology entails engaging closely with our clients to identify their precise needs and designing CATI surveys that align with their objectives. Backed by a seasoned team of expert interviewers and analysts, we ensure the execution of your project with the highest level of professionalism and detail.

Computer Assisted Personal Interviewing (CAPI)

Computer assisted personal interviewing (CAPI) utilizes technology, through computers or tablets, to facilitate and document survey responses during interviews. IMARC Group leverages CAPI to perform detailed and interactive interviews, capturing high-quality data while engaging directly with respondents. This methodology synergizes the detailed nature and personal touch of face-to-face communication with the systematic accuracy of digital data capture, enhancing the reliability and precision of the outcomes.

For those seeking to harness the unique advantages of CAPI, IMARC Group offers customized services tailored to the needs of our clients. We engage in a comprehensive understanding of your research objectives, designing CAPI surveys that are perfectly aligned with your specific needs. Our team is equipped with state-of-the-art technology as well as proficient in conducting effective interviews, ensuring data is collected with the highest level of professionalism and precision. Discover the integration of in-depth personal engagement and digital accuracy with our specialized CAPI offerings.

Computer Assisted Web Interviewing (CAWI)

Computer assisted web interviewing (CAWI) utilizes the power of the Internet for survey administration, where respondents independently complete an online questionnaire. This self-administered format allows for the submission of responses either through email or directly on a website.

IMARC Group's CAWI services harness the universal reach of the Internet along with advanced survey tools, facilitating the execution of broad-scale surveys across a geographically diverse and extensive audience swiftly and effectively. The CAWI methodology shines in its ability to efficiently target specific demographic groups, offering the flexibility for participants to engage at their most convenient times. This flexibility often results in higher participation rates and more reliable data collection.

For organizations ready to tap into the expansive capabilities of CAWI, IMARC Group offers a partnership designed to exceed expectations. Our CAWI solutions are carefully crafted to meet your research needs, employing web-based surveys that are both accessible and highly efficient. Let us help you leverage the Internet for insightful, precise data collection with our expert CAWI services.

Hybrid Model

The hybrid approach merges the advantages of different survey techniques, including computer assisted telephone interviews (CATI), computer assisted personal interviews (CAPI), and computer assisted web interviews (CAWI). IMARC Group excels in this multifaceted and all-encompassing method, utilizing its capabilities to yield in-depth and varied insights. This integrated data collection strategy enhances the flexibility and depth of research projects, accommodating a wide range of audiences and investigative requirements.

For clients in pursuit of a customized and in-depth research methodology, the hybrid approach offered by IMARC Group stands out as a superior choice. Our method entails an in-depth collaboration to capture your distinct research needs, followed by the creation of a bespoke hybrid strategy. This custom strategy thoughtfully combines CATI, CAPI, and CAWI techniques to maximize the efficiency and reach of data collection efforts across different demographic segments and locations. Benefit from the integrated application of multiple survey methodologies to secure more detailed and expansive insights.