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The Africa animation market grew at a CAGR of around 7% during 2015-2020. Animation refers to computer-generated imagery (CGI) graphic that is integrated in progression and played at a fast speed to create an illusion of movement. Some of the common types of animation include traditional animation, 2D animation (Vector-based), 3D animation, motion graphics, and stop motion. Animation enables storytelling and the exchange of ideas in a unique and comprehendible manner. It is widely adopted across diverse industries, such as education, entertainment, gaming, architecture, engineering, healthcare, etc.
The rising utilization of animated images or videos for providing creative effects in brand advertisements, product promotions, visualization of scientific theories, etc., is propelling the market growth in Africa. Furthermore, the increasing adoption of advanced animation software that includes customizable characters, libraries of animations, automatic lip-syncing tools, pre-defined sets, etc., is also driving the market for animation in the region. Additionally, the growing popularity of international animated cartoons has increased their broadcasting hours on cable and satellite channels across the African countries. Moreover, several regional animation studios are also launching locally-produced content to cater to the traditional preferences of the consumers, thereby further bolstering the market growth. Apart from this, the increasing penetration of numerous over-the-top (OTT) platforms, such as Netflix, Amazon, Hulu, etc., is also propelling the market for animation. Additionally, the growing utilization of animation-based content in the education sector to create an effective and engaging learning environment is further catalyzing the market growth. In the coming years, the rising integration of virtual reality (VR) and artificial intelligence (AI) with 3D gaming platforms to create visually enhanced and immersive animations will continue to drive the market growth in Africa. Looking forward, IMARC Group expects the Africa animation market to continue to exhibit continuous growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the Africa animation market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on type, component, deployment and industry.
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The competitive landscape of the industry has also been examined with some of the key players being AnimaxFYB Studios, Anthill Studios, Avandu Vosi, eLimu, Fatboy Animations Ltd, Growthpad Digital Media Group, Hueman Studios, Komotion Studios, Strika Entertainment (Pty) Ltd, Studio Bolland, Sunrise Productions and Triggerfish Animation Studios (Pty) Ltd.
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