Market Overview:

The global agritourism market reached a value of US$ 52.6 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 102.8 Billion by 2027, exhibiting a CAGR of 11.40% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Agritourism is a commercial enterprise amalgamating agricultural production and processing activities with tourism for the purpose of entertaining and recreation of the tourists. It offers farmers an opportunity to generate additional income and an avenue for direct marketing to consumers. It also provides communities with the potential to increase their local tax bases. Besides this, it helps preserve agricultural lands and allows states to develop business enterprises. At present, agritourism is gaining immense traction across the globe on account of its ability to revitalize rural economies, educate the public about agriculture, and provide employment opportunities to local residents.

Agritourism Market Trends:

Nowadays, farmers are increasingly adopting agritourism to gain a competitive advantage and capitalize on the uniqueness of their farm and farming lifestyle. This, coupled with the rising focus on rural development, represents one of the key factors propelling the growth of the market. In addition, agritourism offers different farm activities, such as fishing, harvest festivals, horseback riding, wildlife photography, outdoor farm stays, wagon or sleigh rides, sheep shearing, cooking classes using crops from the farm, guided animal tours, and historical re-enactments. Besides this, there is a considerable increase in the use of farms for events, such as weddings, gatherings, and private parties. This, in confluence with the rising participation in agritourism activities in numerous countries around the world, is facilitating the growth of the market. Apart from this, tourists fascinated by the rural lifestyle are purchasing authentic farm products and services while visiting the farms. This, along with the rising traction of pick-your-own fruits activity, is projected to create a positive outlook for the market in the upcoming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global agritourism market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on tourist type, activity, booking channel and sales channel.

Breakup by Tourist Type:

• Domestic
• International
   

Breakup by Activity:

• On-farm Sales
• Outdoor Recreation
• Agritainment
• Educational Tourism
• Accommodations
• Others
   

Breakup by Booking Channel:

• Online
• Offline
   

Breakup by Sales Channel:

• Travel Agents
• Direct
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Agrilys Voyages, Bay Farm Tours, Blackberry Farm LLC, Domiruth PeruTravel, Farm To Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Monteillet Fromagerie, Select Holidays, Stita Farm Tours and Willow-Witt Ranch.

Report Coverage: