Market Overview:
The global agritourism market reached a value of US$ 52.6 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 102.8 Billion by 2027, exhibiting a CAGR of 11.40% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Agritourism is a commercial enterprise amalgamating agricultural production and processing activities with tourism for the purpose of entertaining and recreation of the tourists. It offers farmers an opportunity to generate additional income and an avenue for direct marketing to consumers. It also provides communities with the potential to increase their local tax bases. Besides this, it helps preserve agricultural lands and allows states to develop business enterprises. At present, agritourism is gaining immense traction across the globe on account of its ability to revitalize rural economies, educate the public about agriculture, and provide employment opportunities to local residents.
Agritourism Market Trends:
Nowadays, farmers are increasingly adopting agritourism to gain a competitive advantage and capitalize on the uniqueness of their farm and farming lifestyle. This, coupled with the rising focus on rural development, represents one of the key factors propelling the growth of the market. In addition, agritourism offers different farm activities, such as fishing, harvest festivals, horseback riding, wildlife photography, outdoor farm stays, wagon or sleigh rides, sheep shearing, cooking classes using crops from the farm, guided animal tours, and historical re-enactments. Besides this, there is a considerable increase in the use of farms for events, such as weddings, gatherings, and private parties. This, in confluence with the rising participation in agritourism activities in numerous countries around the world, is facilitating the growth of the market. Apart from this, tourists fascinated by the rural lifestyle are purchasing authentic farm products and services while visiting the farms. This, along with the rising traction of pick-your-own fruits activity, is projected to create a positive outlook for the market in the upcoming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global agritourism market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on tourist type, activity, booking channel and sales channel.
Breakup by Tourist Type:
Breakup by Activity:
- On-farm Sales
- Outdoor Recreation
- Agritainment
- Educational Tourism
- Accommodations
- Others
Breakup by Booking Channel:
Breakup by Sales Channel:
Breakup by Region:
- North America
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Agrilys Voyages, Bay Farm Tours, Blackberry Farm LLC, Domiruth PeruTravel, Farm To Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Monteillet Fromagerie, Select Holidays, Stita Farm Tours and Willow-Witt Ranch.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
US$ Billion |
| Segment Coverage |
Tourist Type, Activity, Booking Channel, Sales Channel, Region |
| Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered |
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered |
Agrilys Voyages, Bay Farm Tours, Blackberry Farm LLC, Domiruth PeruTravel, Farm To Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Monteillet Fromagerie, Select Holidays, Stita Farm Tours and Willow-Witt Ranch. |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the global agritourism market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global agritourism market?
- What are the key regional markets?
- What is the breakup of the market based on the tourist type?
- What is the breakup of the market based on the activity?
- What is the breakup of the market based on the booking channel?
- What is the breakup of the market based on the sales channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global agritourism market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Agritourism Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Tourist Type
6.1 Domestic
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 International
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Activity
7.1 On-farm Sales
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Outdoor Recreation
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Agritainment
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Educational Tourism
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Accommodations
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Booking Channel
8.1 Online
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Offline
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Sales Channel
9.1 Travel Agents
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Direct
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Agrilys Voyages
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 Bay Farm Tours
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Blackberry Farm LLC
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 Domiruth PeruTravel
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Farm To Farm Tours
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Field Farm Tours Ltd
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 Greenmount Travel
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 Harvest Fresh Farms
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 Liberty Hill Farm
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.10 Monteillet Fromagerie
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.11 Select Holidays
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.12 Stita Farm Tours
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
15.3.13 Willow-Witt Ranch
15.3.13.1 Company Overview
15.3.13.2 Product Portfolio
List of Figures
Figure 1: Global: Agritourism Market: Major Drivers and Challenges
Figure 2: Global: Agritourism Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Agritourism Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Agritourism Market: Breakup by Tourist Type (in %), 2021
Figure 5: Global: Agritourism Market: Breakup by Activity (in %), 2021
Figure 6: Global: Agritourism Market: Breakup by Booking Channel (in %), 2021
Figure 7: Global: Agritourism Market: Breakup by Sales Channel (in %), 2021
Figure 8: Global: Agritourism Market: Breakup by Region (in %), 2021
Figure 9: Global: Agritourism (Domestic) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Agritourism (Domestic) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Agritourism (International) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Agritourism (International) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Agritourism (On-farm Sales) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Agritourism (On-farm Sales) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Agritourism (Outdoor Recreation) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Agritourism (Outdoor Recreation) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Agritourism (Agritainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Agritourism (Agritainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Agritourism (Educational Tourism) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Agritourism (Educational Tourism) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Agritourism (Accommodations) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Agritourism (Accommodations) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Agritourism (Other Activities) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Agritourism (Other Activities) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Agritourism (Online) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Agritourism (Online) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Agritourism (Offline) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Agritourism (Offline) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Agritourism (Travel Agents) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Agritourism (Travel Agents) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Agritourism (Direct) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Agritourism (Direct) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: North America: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: North America: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: United States: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: United States: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Canada: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Canada: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Asia-Pacific: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Asia-Pacific: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: China: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: China: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Japan: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Japan: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: India: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: India: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: South Korea: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: South Korea: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Australia: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Australia: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Indonesia: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: Indonesia: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Others: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Others: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Europe: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Europe: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Germany: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Germany: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: France: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: France: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: United Kingdom: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: United Kingdom: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Italy: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Italy: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Spain: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Spain: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Russia: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Russia: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Others: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Others: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Latin America: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Latin America: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Brazil: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Brazil: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Mexico: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Mexico: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Others: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Others: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Middle East and Africa: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Middle East and Africa: Agritourism Market: Breakup by Country (in %), 2021
Figure 81: Middle East and Africa: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 82: Global: Agritourism Industry: SWOT Analysis
Figure 83: Global: Agritourism Industry: Value Chain Analysis
Figure 84: Global: Agritourism Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Agritourism Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Agritourism Market Forecast: Breakup by Tourist Type (in Million US$), 2022-2027
Table 3: Global: Agritourism Market Forecast: Breakup by Activity (in Million US$), 2022-2027
Table 4: Global: Agritourism Market Forecast: Breakup by Booking Channel (in Million US$), 2022-2027
Table 5: Global: Agritourism Market Forecast: Breakup by Sales Channel (in Million US$), 2022-2027
Table 6: Global: Agritourism Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Agritourism Market: Competitive Structure
Table 8: Global: Agritourism Market: Key Players