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East Africa Alcoholic Beverages Market to Grow at 8.80% During 2022-2027, Propelled by Demand for Premium Products

Published on Aug 01, 2022

According to the latest report by IMARC Group, titled "East Africa Alcoholic Beverages Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the East Africa alcoholic beverages market is expected to grow at a CAGR of 8.80% during 2022-2027. Alcoholic beverages are a range of distilled drinks or liquors that are produced through brewing and fermentation of various base ingredients, including grains, fruits, and other sugar sources. Their manufacturing process also encompasses a distillation procedure, which assists in increasing ethanol content in drinks to eliminate fractions of the base liquid that are not required in the final commodity. At present, beer, wine, spirits, gin, rum, tequila, liqueurs, vodka, and baijiu are standard alcoholic beverages, which are commercially available in varying flavors and prices. Moderate consumption of these drinks aids in reducing the risk of ischemic stroke, diabetes, and heart diseases, improving blood circulation, and alleviating stress by providing a relaxing experience to the consumer. As a result, alcoholic beverages are extensively consumed as recreational and rejuvenating beverages.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.   

East Africa Alcoholic Beverages Market Trends:    

The increasing consumption of various alcoholic beverages and the increasing demand for distilled premium drinks for having a better drinking experience are primarily driving the market growth in the East Africa region. This can be further attributed to the rising disposable incomes, rapid urbanization, changing consumer preferences and living standards. In line with this, the introduction of several ready-to-mix hybrid beverages in unique flavor combinations by manufacturers to offer a distinct taste is acting as another growth-inducing factor. Additionally, western cultural influences and the growing trend of socializing and casual drinking of cocktails, vodka, beer, and wine in bars, restaurants, and clubs, especially amongst younger demographics, are contributing to the market growth. Moreover, the sudden outbreak of the coronavirus disease (COVID-19) pandemic and the consequent implementation of lockdown has prompted consumers to widely utilize e-commerce platforms to order alcoholic beverages instead of visiting brick-and-mortar alcohol shops. Additionally, the ongoing establishment of wineries and micro-breweries in the region and the escalating investments made by foreign alcoholic beverage manufacturing organizations for expanding market presence are impelling the market growth. Apart from this, extensive product endorsement and strategic collaborations amongst key players to compose exotic flavor-infused alcoholic beverages with effective packaging are creating a positive outlook for the market.

Market Summary:

  • Based on the product, the market has been segregated into beer, wine, spirit and others.
  • On the basis of the type, the market has been bifurcated into flavored and unflavored.
  • Based on the packaging type, the market has been segmented into glass and plastic bottles, cans and others.
  • Based on the distribution channel, the market has been categorized into restaurants, hotels, and bar, supermarkets and hypermarkets, online retailing and others. 
  • On a regional basis, the market has been segmented into Uganda, Burundi, Rwanda, Kenya, Tanzania, South Sudan and others.
  • The competitive landscape of the industry has also been examined, with some of the key players being Africa Spirits Limited (ASL), Diageo, EABL, ELLE KENYA, Kenya Wine Agencies Limited, Nile Breweries Ltd.,Tanzania Breweries Limited and Vinepack Ltd.


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