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The East Africa alcoholic beverages market grew at a CAGR of 7% during 2015-2020. Looking forward, IMARC Group expects the market to grow at a moderate rate during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.
An alcoholic beverage refers to a drink prepared by mixing ethanol with fermented fruits, grains, sugar, etc. Some of the common product variants include beer, wine, rum, whiskey, brandy, vodka, gin, etc.
The elevating levels of urbanization coupled with the rising influence of western culture are propelling the demand for alcoholic beverages in the region. Furthermore, the improving consumer living standards supported by their increasing disposable income levels are also augmenting the market growth. Several regional manufacturers are introducing numerous innovative flavors catering to changing consumer tastes and preferences. Additionally, numerous brick-and-mortar alcohol shops in the region are adopting online retail platforms for increasing their product sales and reaching out to a larger consumer base. Moreover, the growing penetration of several international key players has led to the introduction of premium products in the regional market. In line with this, the rising investments by these foreign brands in expanding their market presence through local distributors and subsidiaries are also bolstering the market growth in the region.
IMARC Group provides an analysis of the key trends in each sub-segment of the East Africa alcoholic beverages market, along with forecasts at the regional and country level from 2021-2026. Our report has categorized the market based on product, type, packaging type and distribution channel.
Breakup by Product:
Breakup by Type:
Breakup by Packaging Type:
Breakup by Distribution Channel:
Breakup by Country:
The competitive landscape of the industry has also been examined with some of the keyplayers being Africa Spirits Limited (ASL), Diageo, EABL, ELLE KENYA, Kenya Wine Agencies Limited, Nile Breweries Ltd.,Tanzania Breweries Limited and Vinepack Ltd.
|Base Year of the Analysis||2020|
|Units||US$ Million, Million Hectoliters|
|Segment Coverage||Product, Type, Packaging Type, Distribution Channel, Country|
|Countries Covered||Uganda, Burundi, Rwanda, Kenya, Tanzania, South Sudan, Others|
|Companies Covered||Africa Spirits Limited (ASL), Diageo, EABL, ELLE KENYA, Kenya Wine Agencies Limited, Nile Breweries Ltd.,Tanzania Breweries Limited and Vinepack Ltd.|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License $ 2499
Five User License $ 2999
Corporate License $ 3999
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
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