The East Africa alcoholic beverages market grew at a CAGR of 7% during 2015-2020. An alcoholic beverage refers to a drink prepared by mixing ethanol with fermented fruits, grains, sugar, etc. Some of the common product variants include beer, wine, rum, whiskey, brandy, vodka, gin, etc.
The elevating levels of urbanization coupled with the rising influence of western culture are propelling the demand for alcoholic beverages in the region. Furthermore, the improving consumer living standards supported by their increasing disposable income levels are also augmenting the market growth. Several regional manufacturers are introducing numerous innovative flavors catering to changing consumer tastes and preferences. Additionally, numerous brick-and-mortar alcohol shops in the region are adopting online retail platforms for increasing their product sales and reaching out to a larger consumer base. Moreover, the growing penetration of several international key players has led to the introduction of premium products in the regional market. In line with this, the rising investments by these foreign brands in expanding their market presence through local distributors and subsidiaries are also bolstering the market growth in the region. Looking forward, IMARC Group expects the East Africa alcoholic beverages market to grow at a moderate rate during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the East Africa alcoholic beverages market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product, type, packaging type and distribution channel.
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The competitive landscape of the industry has also been examined with some of the keyplayers being Africa Spirits Limited (ASL), Diageo, EABL, ELLE KENYA, Kenya Wine Agencies Limited,Nile Breweries Ltd.,Tanzania Breweries Limited, and Vinepack Ltd.
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