The Algeria couscous market grew at a CAGR of around 6% in value terms during 2014-2019. Couscous is a traditional North African dish that is made up of crushed and steamed granules of durum wheat semolina. It acts as a good source of plant-based proteins and helps in boosting the immune system. In Algeria, couscous is widely consumed owing to its convenient and traditional recipes as well as its versatility of being either prepared as a main course dish, by mixing vegetable sauces and different meat sources or as a dessert or salad, etc.
High per capita couscous consumption in the country currently represents a key market driver. In addition to this, in order to preserve the Algerian tradition, several official and semi-official institutions organize competitions across various Algerian provinces to choose the most delicious traditional couscous dish. Due to the rapid globalization, coupled with the rising health consciousness among the consumers, various manufacturers are introducing value added products such as gluten-free, organic and whole wheat couscous variants. Looking forward, we expect the market to continue its strong growth during the next five years.
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The report has also examined the competitive landscape of the market and some of the key players include Groupe Benamor, Groupe LABELLE, Groupe METIDJI, Groupe SIM, Les Moulins GERBIOR Benhamadi Group, MEXICALI SARL, Moulins Industriels Du Sebaou (MIS), SARL MEB, Societe De Semoulerie Minoterie L'etoile, EURL (SOSEMIE), and Societe Des Pates Industrielles (SOPI).
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