Asia Pacific Digital OOH Advertising Market to Reach US$ 25.2 Billion by 2032, Propelled by the Rising Demand for Digital Content

August 22, 2022 | Technology & Media

According to the latest report by IMARC Group, titled “Asia Pacific Digital OOH Advertising Market Report by Format Type (Digital Billboards, Video Advertising, Ambient Advertising, and Others), Application (Outdoor, Indoor), End Use Industry (Retail, Recreation, Banking, Transportation, Education, and Others), and Country 2024-2032”, the Asia Pacific digital OOH advertising market reached a value of US$ 9.3 Billion in 2023. Digital out-of-home (OOH) advertising is a dynamic medium for advertising products or communicating information to the general public, in which promotional media is displayed in public places, such as airports, railway stations, bus shelters, shopping malls, and roadways. Apart from this, it can also be installed indoors, such as medical waiting rooms, retail stores, and movie theaters. The interactive nature of this type of advertising helps advertisers reach and engage with more customers. Currently, digital OOH advertising is gaining traction in the Asia Pacific region due to rapid urbanization and the increasing penetration of advanced technology.

Asia Pacific Digital OOH Advertising Market Trends:

The market in the Asia Pacific is driven by the rising demand for digital content and information relevant to travelers, which has led to the widespread need for interactive ads through digital advertisements. This can be attributed to the increasing number of commercial spaces and the rising number of individuals spending their time outdoors. Also, the growing adoption of billboards, virtual screens, projectors, motion graphics, and video content among the key players to target specific demographics is creating a positive market outlook. Besides this, the advent of internet-based advertising platforms, along with high-speed internet penetration, is creating lucrative growth opportunities for market players. Furthermore, continual product innovations focusing on delivering contextually relevant, real-time content are providing an impetus to the market. Some of the other factors creating a positive outlook for the market include the proliferation of smart cities, the growing popularity of digital billboards among the masses, rapid digitization, and extensive research and development (R&D) activities conducted by key players. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 25.2 Billion by 2032, exhibiting a CAGR of 11.4% during 2024-2032.

Market Summary:

  • Based on the format type, the market has been segmented into digital billboards, video advertising, ambient advertising, and others.
  • On the basis of the application, the market has been the market has been divided into outdoor and indoor.
  • Based on the end use industry, the market has been categorized into retail, recreation, banking, transportation, education, and others.
  • On the geographical front, the market has been segregated into China, Japan, India, South Korea, Australia, Indonesia, and others.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Format Type, Application, End Use Industry, Country
Countries Covered China, Japan, India, South Korea, Australia, Indonesia, Others
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Asia Pacific Digital OOH Advertising Market to Reach US$ 25.2 Billion by 2032, Propelled by the Rising Demand for Digital Content
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