Asia Pacific Digital OOH Advertising Market to Reach US$ 15.8 Billion by 2027, Propelled by the Rising Demand for Digital Content

August 22, 2022

According to the latest report by IMARC Group, titled “Asia Pacific Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the Asia Pacific digital OOH advertising market size reached US$ 6.7 Billion in 2021. Digital out-of-home (OOH) advertising is a dynamic medium for advertising products or communicating information to the general public, in which promotional media is displayed in public places, such as airports, railway stations, bus shelters, shopping malls, and roadways. Apart from this, it can also be installed indoors, such as medical waiting rooms, retail stores, and movie theaters. The interactive nature of this type of advertising helps advertisers reach and engage with more customers. Currently, digital OOH advertising is gaining traction in the Asia Pacific region due to rapid urbanization and the increasing penetration of advanced technology.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Asia Pacific Digital OOH Advertising Market Trends:

The market in the Asia Pacific is driven by the rising demand for digital content and information relevant to travelers, which has led to the widespread need for interactive ads through digital advertisements. This can be attributed to the increasing number of commercial spaces and the rising number of individuals spending their time outdoors. Also, the growing adoption of billboards, virtual screens, projectors, motion graphics, and video content among the key players to target specific demographics is creating a positive market outlook. Besides this, the advent of internet-based advertising platforms, along with high-speed internet penetration, is creating lucrative growth opportunities for market players. Furthermore, continual product innovations focusing on delivering contextually relevant, real-time content are providing an impetus to the market. Some of the other factors creating a positive outlook for the market include the proliferation of smart cities, the growing popularity of digital billboards among the masses, rapid digitization, and extensive research and development (R&D) activities conducted by key players. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 15.8 Billion by 2027, exhibiting a CAGR of 14.25% during 2022-2027.

Market Summary:

  • Based on the format type, the market has been segmented into digital billboards, video advertising, ambient advertising, and others.
  • On the basis of the application, the market has been the market has been divided into outdoor and indoor.
  • Based on the end use industry, the market has been categorized into retail, recreation, banking, transportation, education, and others.
  • On the geographical front, the market has been segregated into China, Japan, India, South Korea, Australia, Indonesia, and others.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players.

About Us                
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, and nanotechnology industries. We also provide cost model and manufacturing setup project reports through Syndicated Analytics, a subsidiary of IMARC Group.

Contact Us:
30 N Gould St, Ste R
Sheridan, WY 82801, USA
Americas: +1-631-791-1145 | Europe & Africa: +44-753-713-2163 | Asia: +91-120-433-0800

Asia Pacific Digital OOH Advertising Market to Reach US$ 15.8 Billion by 2027, Propelled by the Rising Demand for Digital Content
Select Licence Type

Benefits of Customization

Personalize This Research

Triangulate with your Data

Get Data as per your Format and Definition

Gain a Deeper Dive into a Specific Application, Geography, Customer or Competitor

Any level of Personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Bayer AH

It was indeed a great experience to work with IMARC on the assignment on Aqua market. The team had done a fantastic job in terms of what was expected, what was assured and what was the result… the report gave us many insights and market know how which allowed us to work on our strength and define exact strategies…

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More