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The Asia Pacific digital OOH advertising market is currently witnessing strong growth. Digital OOH (out-of-home) advertising is used as a dynamic communication medium to advertise products or communicate information to the public. It is generally installed in public places, such as airports, railway stations, bus shelters, shopping malls and roadways. It is also used in indoor spaces, such as medical waiting rooms, retail stores and movie theatres. At present, digital OOH advertising is gaining traction in the Asia Pacific region on account of rapid urbanization and the rising penetration of advanced technologies.
The increasing number of commercial spaces, along with the rising number of individuals spending their time outdoors, represents one of the key factors impelling the market growth in the Asia Pacific region. Apart from this, with the increasing internet penetration, digital and internet-based advertising platforms are emerging, which is positively impacting the market growth in the region. Furthermore, the growing popularity of digital billboards is also bolstering the market growth. Moreover, advertisers are using virtual screens, projectors, motion graphics and video content to target specific demographics. They are also focusing on developing screens that deliver contextually relevant, intelligent and real-time content, which is anticipated to influence the market positively in the coming years. On account of these factors, the market is expected to continue its strong growth during the forecast period (2020-2025).
IMARC Group provides an analysis of the key trends in each sub-segment of the Asia Pacific digital OOH advertising market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, format type, application and end user.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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