Asia Pacific Digital OOH Advertising Market Share, Size, Growth, Opportunity and Forecast 2020-2025

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Asia Pacific Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

Market Overview:

The Asia Pacific digital OOH advertising market is currently witnessing strong growth. Digital OOH (out-of-home) advertising is used as a dynamic communication medium to advertise products or communicate information to the public. It is generally installed in public places, such as airports, railway stations, bus shelters, shopping malls and roadways. It is also used in indoor spaces, such as medical waiting rooms, retail stores and movie theatres. At present, digital OOH advertising is gaining traction in the Asia Pacific region on account of rapid urbanization and the rising penetration of advanced technologies.

The increasing number of commercial spaces, along with the rising number of individuals spending their time outdoors, represents one of the key factors impelling the market growth in the Asia Pacific region. Apart from this, with the increasing internet penetration, digital and internet-based advertising platforms are emerging, which is positively impacting the market growth in the region. Furthermore, the growing popularity of digital billboards is also bolstering the market growth. Moreover, advertisers are using virtual screens, projectors, motion graphics and video content to target specific demographics. They are also focusing on developing screens that deliver contextually relevant, intelligent and real-time content, which is anticipated to influence the market positively in the coming years. On account of these factors, the market is expected to continue its strong growth during the forecast period (2020-2025).

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Asia Pacific digital OOH advertising market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, format type, application and end user.

Breakup by Format Type:

Digital Billboards
Video Advertising
Ambient Advertising
Others

Breakup by Application:

Outdoor
Indoor

Breakup by End User:

Retail
Recreation
Banking
Transportation
Education
Others

Breakup by Country:

China
Japan
India
South Korea
Australia
Indonesia
Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

How has the Asia Pacific digital OOH advertising market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Asia Pacific digital OOH advertising market?
What are the key regional markets?
What is the breakup of the market based on the format type?
What is the breakup of the market based on the application?
What is the breakup of the market based on the end user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the Asia Pacific digital OOH advertising market and who are the key players?
What is the degree of competition in the industry?