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Asia Pacific Digital OOH Advertising Market to Reach US$ 15.8 Billion by 2027, Propelled by the Rising Demand for Digital Content

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Asia Pacific Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The Asia Pacific digital OOH advertising market size reached US$ 6.7 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 15.8 Billion by 2027, exhibiting a growth rate (CAGR) of 14.25% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Digital OOH (out-of-home) advertising is used as a dynamic communication medium to advertise products or communicate information to the public. It is generally installed in public places, such as airports, railway stations, bus shelters, shopping malls and roadways. It is also used in indoor spaces, such as medical waiting rooms, retail stores and movie theatres. At present, digital OOH advertising is gaining traction in the Asia Pacific region on account of rapid urbanization and the rising penetration of advanced technologies.

 

 
 

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The increasing number of commercial spaces, along with the rising number of individuals spending their time outdoors, represents one of the key factors impelling the market growth in the Asia Pacific region. Apart from this, with the increasing internet penetration, digital and internet-based advertising platforms are emerging, which is positively impacting the market growth in the region. Furthermore, the growing popularity of digital billboards is also bolstering the market growth. Moreover, advertisers are using virtual screens, projectors, motion graphics and video content to target specific demographics. They are also focusing on developing screens that deliver contextually relevant, intelligent and real-time content, which is anticipated to influence the market positively in the coming years. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Asia Pacific digital OOH advertising market report, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on format type, application and end use industry.

Breakup by Format Type:

 

 
 

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  • Digital Billboards
  • Video Advertising
  • Ambient Advertising
  • Others
     

Breakup by Application:

  • Outdoor
  • Indoor
     

Breakup by End Use Industry:

  • Retail
  • Recreation
  • Banking
  • Transportation
  • Education
  • Others
     

Breakup by Country:

  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Format Type, Application, End Use Industry, Country
Countries Covered China, Japan, India, South Korea, Australia, Indonesia, Others
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

1   Preface
2   Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Asia Pacific Digital OOH Advertising Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Format Type
    6.1    Digital Billboards
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Video Advertising
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Ambient Advertising
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7   Market Breakup by Application
    7.1    Outdoor
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Indoor
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by End Use Industry
    8.1    Retail
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Recreation
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Banking
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Transportation
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Education
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Others
        8.6.1 Market Trends
        8.6.2 Market Forecast
9   Market Breakup by Country
    9.1    China
        9.1.1 Market Trends
        9.1.2 Market Breakup by Format Type
        9.1.3 Market Breakup by Application
        9.1.4 Market Breakup by End Use Industry
        9.1.5 Market Forecast
    9.2    Japan
        9.2.1 Market Trends
        9.2.2 Market Breakup by Format Type
        9.2.3 Market Breakup by Application
        9.2.4 Market Breakup by End Use Industry
        9.2.5 Market Forecast
    9.3    India
        9.3.1 Market Trends
        9.3.2 Market Breakup by Format Type
        9.3.3 Market Breakup by Application
        9.3.4 Market Breakup by End Use Industry
        9.3.5 Market Forecast
    9.4    South Korea
        9.4.1 Market Trends
        9.4.2 Market Breakup by Format Type
        9.4.3 Market Breakup by Application
        9.4.4 Market Breakup by End Use Industry
        9.4.5 Market Forecast
    9.5    Australia
        9.5.1 Market Trends
        9.5.2 Market Breakup by Format Type
        9.5.3 Market Breakup by Application
        9.5.4 Market Breakup by End Use Industry
        9.5.5 Market Forecast
    9.6    Indonesia
        9.6.1 Market Trends
        9.6.2 Market Breakup by Format Type
        9.6.3 Market Breakup by Application
        9.6.4 Market Breakup by End Use Industry
        9.6.5 Market Forecast
    9.7    Others
        9.7.1 Market Trends
        9.7.2 Market Breakup by Format Type
        9.7.3 Market Breakup by Application
        9.7.4 Market Breakup by End Use Industry
        9.7.5 Market Forecast
10  SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Price Analysis
14  Policy and Regulatory Landscape
15  Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players

List of Figures

Figure 1: Asia Pacific: Digital OOH Advertising Market: Major Drivers and Challenges
Figure 2: Asia Pacific: Digital OOH Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Asia Pacific: Digital OOH Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Asia Pacific: Digital OOH Advertising Market: Breakup by Format Type (in %), 2021
Figure 5: Asia Pacific: Digital OOH Advertising Market: Breakup by Application (in %), 2021
Figure 6: Asia Pacific: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2021
Figure 7: Asia Pacific: Digital OOH Advertising Market: Breakup by Country (in %), 2021
Figure 8: Asia Pacific: Digital OOH Advertising (Digital Billboards) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Asia Pacific: Digital OOH Advertising (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Asia Pacific: Digital OOH Advertising (Video Advertising) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Asia Pacific: Digital OOH Advertising (Video Advertising) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Asia Pacific: Digital OOH Advertising (Ambient Advertising) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Asia Pacific: Digital OOH Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Asia Pacific: Digital OOH Advertising (Other Format Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Asia Pacific: Digital OOH Advertising (Other Format Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Asia Pacific: Digital OOH Advertising (Outdoor) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Asia Pacific: Digital OOH Advertising (Outdoor) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Asia Pacific: Digital OOH Advertising (Indoor) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Asia Pacific: Digital OOH Advertising (Indoor) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Asia Pacific: Digital OOH Advertising (Retail) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Asia Pacific: Digital OOH Advertising (Retail) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Asia Pacific: Digital OOH Advertising (Recreation) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Asia Pacific: Digital OOH Advertising (Recreation) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Asia Pacific: Digital OOH Advertising (Banking) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Asia Pacific: Digital OOH Advertising (Banking) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Asia Pacific: Digital OOH Advertising (Transportation) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Asia Pacific: Digital OOH Advertising (Transportation) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Asia Pacific: Digital OOH Advertising (Education) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Asia Pacific: Digital OOH Advertising (Education) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Asia Pacific: Digital OOH Advertising (Other End Use Industries) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Asia Pacific: Digital OOH Advertising (Other End Use Industries) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: China: Digital OOH Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: China: Digital OOH Advertising Market: Breakup by Format Type (in %), 2021
Figure 34: China: Digital OOH Advertising Market: Breakup by Application (in %), 2021
Figure 35: China: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2021
Figure 36: China: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Japan: Digital OOH Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Japan: Digital OOH Advertising Market: Breakup by Format Type (in %), 2021
Figure 39: Japan: Digital OOH Advertising Market: Breakup by Application (in %), 2021
Figure 40: Japan: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2021
Figure 41: Japan: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: India: Digital OOH Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: India: Digital OOH Advertising Market: Breakup by Format Type (in %), 2021
Figure 44: India: Digital OOH Advertising Market: Breakup by Application (in %), 2021
Figure 45: India: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2021
Figure 46: India: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: South Korea: Digital OOH Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: South Korea: Digital OOH Advertising Market: Breakup by Format Type (in %), 2021
Figure 49: South Korea: Digital OOH Advertising Market: Breakup by Application (in %), 2021
Figure 50: South Korea: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2021
Figure 51: South Korea: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: Australia: Digital OOH Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: Australia: Digital OOH Advertising Market: Breakup by Format Type (in %), 2021
Figure 54: Australia: Digital OOH Advertising Market: Breakup by Application (in %), 2021
Figure 55: Australia: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2021
Figure 56: Australia: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Indonesia: Digital OOH Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Indonesia: Digital OOH Advertising Market: Breakup by Format Type (in %), 2021
Figure 59: Indonesia: Digital OOH Advertising Market: Breakup by Application (in %), 2021
Figure 60: Indonesia: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2021
Figure 61: Indonesia: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Others: Digital OOH Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Others: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Asia Pacific: Digital OOH Advertising Industry: SWOT Analysis
Figure 65: Asia Pacific: Digital OOH Advertising Industry: Value Chain Analysis
Figure 66: Asia Pacific: Digital OOH Advertising Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Asia Pacific: Digital OOH Advertising Market: Key Industry Highlights, 2021 and 2027
Table 2: Asia Pacific: Digital OOH Advertising Market Forecast: Breakup by Format Type (in Million US$), 2022-2027
Table 3: Asia Pacific: Digital OOH Advertising Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 4: Asia Pacific: Digital OOH Advertising Market Forecast: Breakup by End Use Industry (in Million US$), 2022-2027
Table 5: Asia Pacific: Digital OOH Advertising Market Forecast: Breakup by Country (in Million US$), 2022-2027
Table 6: Asia Pacific: Digital OOH Advertising Market: Competitive Structure
Table 7: Asia Pacific: Digital OOH Advertising Market: Key Players


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Key Questions Answered in This Report

The Asia Pacific digital OOH advertising market was valued at US$ 6.7 Billion in 2021.

We expect the Asia Pacific digital OOH advertising market to exhibit a CAGR of 14.25% during 2022-2027.

The rising penetration of numerous advanced technologies, such as Near Field Communication (NFC) and artificial intelligence to generate real-time viewership analytics, is primarily driving the Asia Pacific digital OOH advertising market.

The sudden outbreak of the COVID-19 pandemic has led to the increasing utilization of digital and internet-based advertising platforms by several industrial verticals using virtual screens, projectors, video content, etc., for remotely targeting specific demographics across the Asia Pacific region.

Based on the format type, the Asia Pacific digital OOH advertising market can be categorized into digital billboards, video advertising, ambient advertising, and others. Among these, digital billboards account for the majority of the total market share.

Based on the application, the Asia Pacific digital OOH advertising market has been segregated into outdoor and indoor, where outdoor holds the largest market share.

Based on the end use industry, the Asia Pacific digital OOH advertising market can be bifurcated into retail, recreation, banking, transportation, education, and others. Currently, the retail sector exhibits a clear dominance in the market.

On a regional level, the market has been classified into China, Japan, India, South Korea, Australia, Indonesia, and others, where China currently dominates the Asia Pacific digital OOH advertising market.

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