Market Overview:
The Asia Pacific digital OOH advertising market size reached US$ 6.7 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 15.8 Billion by 2027, exhibiting a growth rate (CAGR) of 14.25% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Digital OOH (out-of-home) advertising is used as a dynamic communication medium to advertise products or communicate information to the public. It is generally installed in public places, such as airports, railway stations, bus shelters, shopping malls and roadways. It is also used in indoor spaces, such as medical waiting rooms, retail stores and movie theatres. At present, digital OOH advertising is gaining traction in the Asia Pacific region on account of rapid urbanization and the rising penetration of advanced technologies.
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Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
The increasing number of commercial spaces, along with the rising number of individuals spending their time outdoors, represents one of the key factors impelling the market growth in the Asia Pacific region. Apart from this, with the increasing internet penetration, digital and internet-based advertising platforms are emerging, which is positively impacting the market growth in the region. Furthermore, the growing popularity of digital billboards is also bolstering the market growth. Moreover, advertisers are using virtual screens, projectors, motion graphics and video content to target specific demographics. They are also focusing on developing screens that deliver contextually relevant, intelligent and real-time content, which is anticipated to influence the market positively in the coming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Asia Pacific digital OOH advertising market report, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on format type, application and end use industry.
Breakup by Format Type:
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Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
- Digital Billboards
- Video Advertising
- Ambient Advertising
- Others
Breakup by Application:
Breakup by End Use Industry:
- Retail
- Recreation
- Banking
- Transportation
- Education
- Others
Breakup by Country:
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Coverage:
Report Features |
Details |
Base Year of the Analysis |
2021 |
Historical Period |
2016-2021 |
Forecast Period |
2022-2027 |
Units |
US$ Billion |
Segment Coverage |
Format Type, Application, End Use Industry, Country |
Countries Covered |
China, Japan, India, South Korea, Australia, Indonesia, Others |
Customization Scope |
10% Free Customization |
Report Price and Purchase Option |
Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699 |
Post-Sale Analyst Support |
10-12 Weeks |
Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |