Market Overview:
The Asia Pacific digital OOH advertising market is currently witnessing strong growth. Digital OOH (out-of-home) advertising is used as a dynamic communication medium to advertise products or communicate information to the public. It is generally installed in public places, such as airports, railway stations, bus shelters, shopping malls and roadways. It is also used in indoor spaces, such as medical waiting rooms, retail stores and movie theatres. At present, digital OOH advertising is gaining traction in the Asia Pacific region on account of rapid urbanization and the rising penetration of advanced technologies.
The increasing number of commercial spaces, along with the rising number of individuals spending their time outdoors, represents one of the key factors impelling the market growth in the Asia Pacific region. Apart from this, with the increasing internet penetration, digital and internet-based advertising platforms are emerging, which is positively impacting the market growth in the region. Furthermore, the growing popularity of digital billboards is also bolstering the market growth. Moreover, advertisers are using virtual screens, projectors, motion graphics and video content to target specific demographics. They are also focusing on developing screens that deliver contextually relevant, intelligent and real-time content, which is anticipated to influence the market positively in the coming years. On account of these factors, the market is expected to continue its strong growth during the forecast period (2020-2025).
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Asia Pacific digital OOH advertising market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, format type, application and end user.
Breakup by Format Type:
- Digital Billboards
- Video Advertising
- Ambient Advertising
- Others
Breakup by Application:
Breakup by End User:
- Retail
- Recreation
- Banking
- Transportation
- Education
- Others
Breakup by Country:
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key Questions Answered in This Report:
- How has the Asia Pacific digital OOH advertising market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Asia Pacific digital OOH advertising market?
- What are the key regional markets?
- What is the breakup of the market based on the format type?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the end user?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the Asia Pacific digital OOH advertising market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Asia Pacific Digital OOH Advertising Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Format Type
6.1 Digital Billboards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Ambient Advertising
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Application
7.1 Outdoor
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Indoor
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End User
8.1 Retail
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Recreation
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Banking
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Transportation
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Education
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Country
9.1 China
9.1.1 Market Trends
9.1.2 Market Breakup by Format Type
9.1.3 Market Breakup by Application
9.1.4 Market Breakup by End User
9.1.5 Market Forecast
9.2 Japan
9.2.1 Market Trends
9.2.2 Market Breakup by Format Type
9.2.3 Market Breakup by Application
9.2.4 Market Breakup by End User
9.2.5 Market Forecast
9.3 India
9.3.1 Market Trends
9.3.2 Market Breakup by Format Type
9.3.3 Market Breakup by Application
9.3.4 Market Breakup by End User
9.3.5 Market Forecast
9.4 South Korea
9.4.1 Market Trends
9.4.2 Market Breakup by Format Type
9.4.3 Market Breakup by Application
9.4.4 Market Breakup by End User
9.4.5 Market Forecast
9.5 Australia
9.5.1 Market Trends
9.5.2 Market Breakup by Format Type
9.5.3 Market Breakup by Application
9.5.4 Market Breakup by End User
9.5.5 Market Forecast
9.6 Indonesia
9.6.1 Market Trends
9.6.2 Market Breakup by Format Type
9.6.3 Market Breakup by Application
9.6.4 Market Breakup by End User
9.6.5 Market Forecast
9.7 Others
9.7.1 Market Trends
9.7.2 Market Breakup by Format Type
9.7.3 Market Breakup by Application
9.7.4 Market Breakup by End User
9.7.5 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Policy and Regulatory Landscape
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
List of Figures
Figure 1: Asia Pacific: Digital OOH Advertising Market: Major Drivers and Challenges
Figure 2: Asia Pacific: Digital OOH Advertising Market: Sales Value (in Million US$), 2014-2019
Figure 3: Asia Pacific: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 4: Asia Pacific: Digital OOH Advertising Market: Breakup by Format Type (in %), 2019
Figure 5: Asia Pacific: Digital OOH Advertising Market: Breakup by Application (in %), 2019
Figure 6: Asia Pacific: Digital OOH Advertising Market: Breakup by End User (in %), 2019
Figure 7: Asia Pacific: Digital OOH Advertising Market: Breakup by Country (in %), 2019
Figure 8: Asia Pacific: Digital OOH Advertising (Digital Billboards) Market: Sales Value (in Million US$), 2014 & 2019
Figure 9: Asia Pacific: Digital OOH Advertising (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 10: Asia Pacific: Digital OOH Advertising (Video Advertising) Market: Sales Value (in Million US$), 2014 & 2019
Figure 11: Asia Pacific: Digital OOH Advertising (Video Advertising) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 12: Asia Pacific: Digital OOH Advertising (Ambient Advertising) Market: Sales Value (in Million US$), 2014 & 2019
Figure 13: Asia Pacific: Digital OOH Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: Asia Pacific: Digital OOH Advertising (Others Format Types) Market: Sales Value (in Million US$), 2014 & 2019
Figure 15: Asia Pacific: Digital OOH Advertising (Others Format Types) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 16: Asia Pacific: Digital OOH Advertising (Outdoor) Market: Sales Value (in Million US$), 2014 & 2019
Figure 17: Asia Pacific: Digital OOH Advertising (Outdoor) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: Asia Pacific: Digital OOH Advertising (Indoor) Market: Sales Value (in Million US$), 2014 & 2019
Figure 19: Asia Pacific: Digital OOH Advertising (Indoor) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 20: Asia Pacific: Digital OOH Advertising (Retail) Market: Sales Value (in Million US$), 2014 & 2019
Figure 21: Asia Pacific: Digital OOH Advertising (Retail) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 22: Asia Pacific: Digital OOH Advertising (Recreation) Market: Sales Value (in Million US$), 2014 & 2019
Figure 23: Asia Pacific: Digital OOH Advertising (Recreation) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 24: Asia Pacific: Digital OOH Advertising (Banking) Market: Sales Value (in Million US$), 2014 & 2019
Figure 25: Asia Pacific: Digital OOH Advertising (Banking) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 26: Asia Pacific: Digital OOH Advertising (Transportation) Market: Sales Value (in Million US$), 2014 & 2019
Figure 27: Asia Pacific: Digital OOH Advertising (Transportation) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 28: Asia Pacific: Digital OOH Advertising (Education) Market: Sales Value (in Million US$), 2014 & 2019
Figure 29: Asia Pacific: Digital OOH Advertising (Education) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 30: Asia Pacific: Digital OOH Advertising (Other End-Users) Market: Sales Value (in Million US$), 2014 & 2019
Figure 31: Asia Pacific: Digital OOH Advertising (Other End-Users) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 32: China: Digital OOH Advertising Market: Sales Value (in Million US$), 2014 & 2019
Figure 33: China: Digital OOH Advertising Market: Breakup by Format Type (in %), 2019
Figure 34: China: Digital OOH Advertising Market: Breakup by Application (in %), 2019
Figure 35: China: Digital OOH Advertising Market: Breakup by End User (in %), 2019
Figure 36: China: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 37: Japan: Digital OOH Advertising Market: Sales Value (in Million US$), 2014 & 2019
Figure 38: Japan: Digital OOH Advertising Market: Breakup by Format Type (in %), 2019
Figure 39: Japan: Digital OOH Advertising Market: Breakup by Application (in %), 2019
Figure 40: Japan: Digital OOH Advertising Market: Breakup by End User (in %), 2019
Figure 41: Japan: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 42: India: Digital OOH Advertising Market: Sales Value (in Million US$), 2014 & 2019
Figure 43: India: Digital OOH Advertising Market: Breakup by Format Type (in %), 2019
Figure 44: India: Digital OOH Advertising Market: Breakup by Application (in %), 2019
Figure 45: India: Digital OOH Advertising Market: Breakup by End User (in %), 2019
Figure 46: India: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 47: South Korea: Digital OOH Advertising Market: Sales Value (in Million US$), 2014 & 2019
Figure 48: South Korea: Digital OOH Advertising Market: Breakup by Format Type (in %), 2019
Figure 49: South Korea: Digital OOH Advertising Market: Breakup by Application (in %), 2019
Figure 50: South Korea: Digital OOH Advertising Market: Breakup by End User (in %), 2019
Figure 51: South Korea: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 52: Australia: Digital OOH Advertising Market: Sales Value (in Million US$), 2014 & 2019
Figure 53: Australia: Digital OOH Advertising Market: Breakup by Format Type (in %), 2019
Figure 54: Australia: Digital OOH Advertising Market: Breakup by Application (in %), 2019
Figure 55: Australia: Digital OOH Advertising Market: Breakup by End User (in %), 2019
Figure 56: Australia: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 57: Indonesia: Digital OOH Advertising Market: Sales Value (in Million US$), 2014 & 2019
Figure 58: Indonesia: Digital OOH Advertising Market: Breakup by Format Type (in %), 2019
Figure 59: Indonesia: Digital OOH Advertising Market: Breakup by Application (in %), 2019
Figure 60: Indonesia: Digital OOH Advertising Market: Breakup by End User (in %), 2019
Figure 61: Indonesia: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 62: Others: Digital OOH Advertising Market: Sales Value (in Million US$), 2014 & 2019
Figure 63: Others: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 64: Asia Pacific: Digital OOH Advertising Industry: SWOT Analysis
Figure 65: Asia Pacific: Digital OOH Advertising Industry: Value Chain Analysis
Figure 66: Asia Pacific: Digital OOH Advertising Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Asia Pacific: Digital OOH Advertising Market: Key Industry Highlights, 2019 and 2025
Table 2: Asia Pacific: Digital OOH Advertising Market Forecast: Breakup by Format Type (in Million US$), 2020-2025
Table 3: Asia Pacific: Digital OOH Advertising Market Forecast: Breakup by Application (in Million US$), 2020-2025
Table 4: Asia Pacific: Digital OOH Advertising Market Forecast: Breakup by End User (in Million US$), 2020-2025
Table 5: Asia Pacific: Digital OOH Advertising Market Forecast: Breakup by Country (in Million US$), 2020-2025
Table 6: Asia Pacific: Digital OOH Advertising Market: Competitive Structure
Table 7: Asia Pacific: Digital OOH Advertising Market: Key Players