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COVID-19
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App Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global app analytics market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 20% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

App analytics captures, analyzes, and delivers meaningful insights from application usage and metrics to improve customer experience and business outcomes. It provides unprecedented data about the response time, counts, exceptions, custom metrics, dependency rates, request and failure rates, page views and load performance, host diagnostics, and diagnostic trace logs. Apart from this, it offers real-time analysis through visualization of data, which allows enterprises to troubleshoot performance and root cause issues. It can also analyze data in different contexts, capture application data without writing new code, handle big data center needs, and analyze streaming data and log files quickly.

App Analytics Market Trends:

Nowadays, numerous companies use continuous integration and delivery development paradigms, which increases the need to measure the performance of web, mobile and desktop applications. This represents one of the major drivers positively influencing the adoption of app analytics worldwide. It also helps these companies in identifying the location and cause of performance problems in a network or server. Apart from this, app analytics is gaining traction in the retail sector as it allows enterprises to monitor performance across complex operational silos and translate real-time data into insights. It is also used to improve efficiency, track marketing return on investment (ROI), and measure usage patterns. Moreover, it enables developers to build software and fix bugs quickly. It acts as a mobile app analytics tool that provides information about the number of users and the geographical distribution of the software. This, in turn, is projected to expand the use of app analytics in the banking, financial services, and insurance (BFSI), media and entertainment, logistics, and telecom and information and technology (IT) industries.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global app analytics market, along with forecasts at the global, regional and country level from 2021-2026. Our report has categorized the market based on type, component, deployment mode, application and industry vertical.

Breakup by Type:

  • Mobile App Analytics
  • Web App Analytics
     

Breakup by Component:

  • Software
  • Services
     

Breakup by Deployment Mode:

  • On-premises
  • Cloud-based
     

Breakup by Application:

  • Marketing Analytics
  • Performance Analytics
  • In-App Analytics
  • Revenue Analytics
  • Others
     

Breakup by Industry Vertical:

  • Gaming and Entertainment
  • Social Media
  • IT and Telecom
  • Health and Fitness
  • Travel and Hospitality
  • Retail and E-commerce
  • Education and Learning
  • BFSI
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., Amazon Web Services Inc., App Annie, AppDynamics Inc (Cisco Systems Inc.), Apptentive Inc., Clevertap, Countly, Flurry, International Business Machines Corporation, Mixpanel, Taplytics Inc. and Upland Software Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
    Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Million
Segment Coverage Type, Component, Deployment Mode, Application, Industry Vertical, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Adobe Inc., Amazon Web Services Inc., App Annie, AppDynamics Inc (Cisco Systems Inc.), Apptentive Inc., Clevertap, Countly, Flurry, International Business Machines Corporation, Mixpanel, Taplytics Inc. and Upland Software Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the global app analytics market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global app analytics market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the component?
  • What is the breakup of the market based on the deployment mode?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the industry vertical?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global app analytics market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global App Analytics Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Type
    6.1    Mobile App Analytics
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Web App Analytics
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Component
    7.1    Software
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Services
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Deployment Mode
    8.1    On-premises
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Cloud-based
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Application
    9.1    Marketing Analytics
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Performance Analytics
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    In-App Analytics
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Revenue Analytics
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Others
        9.5.1 Market Trends
        9.5.2 Market Forecast
10    Market Breakup by Industry Vertical
    10.1    Gaming and Entertainment
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Social Media
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    IT and Telecom
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    Health and Fitness
        10.4.1 Market Trends
        10.4.2 Market Forecast
    10.5    Travel and Hospitality
        10.5.1 Market Trends
        10.5.2 Market Forecast
    10.6    Retail and E-commerce
        10.6.1 Market Trends
        10.6.2 Market Forecast
    10.7    Education and Learning
        10.7.1 Market Trends
        10.7.2 Market Forecast
    10.8    BFSI
        10.8.1 Market Trends
        10.8.2 Market Forecast
    10.9    Others
        10.9.1 Market Trends
        10.9.2 Market Forecast
11    Market Breakup by Region
    11.1    North America
        11.1.1 United States
           11.1.1.1 Market Trends
           11.1.1.2 Market Forecast
        11.1.2 Canada
           11.1.2.1 Market Trends
           11.1.2.2 Market Forecast
    11.2    Asia-Pacific
        11.2.1 China
           11.2.1.1 Market Trends
           11.2.1.2 Market Forecast
        11.2.2 Japan
           11.2.2.1 Market Trends
           11.2.2.2 Market Forecast
        11.2.3 India
           11.2.3.1 Market Trends
           11.2.3.2 Market Forecast
        11.2.4 South Korea
           11.2.4.1 Market Trends
           11.2.4.2 Market Forecast
        11.2.5 Australia
           11.2.5.1 Market Trends
           11.2.5.2 Market Forecast
        11.2.6 Indonesia
           11.2.6.1 Market Trends
           11.2.6.2 Market Forecast
        11.2.7 Others
           11.2.7.1 Market Trends
           11.2.7.2 Market Forecast
    11.3    Europe
        11.3.1 Germany
           11.3.1.1 Market Trends
           11.3.1.2 Market Forecast
        11.3.2 France
           11.3.2.1 Market Trends
           11.3.2.2 Market Forecast
        11.3.3 United Kingdom
           11.3.3.1 Market Trends
           11.3.3.2 Market Forecast
        11.3.4 Italy
           11.3.4.1 Market Trends
           11.3.4.2 Market Forecast
        11.3.5 Spain
           11.3.5.1 Market Trends
           11.3.5.2 Market Forecast
        11.3.6 Russia
           11.3.6.1 Market Trends
           11.3.6.2 Market Forecast
        11.3.7 Others
           11.3.7.1 Market Trends
           11.3.7.2 Market Forecast
    11.4    Latin America
        11.4.1 Brazil
           11.4.1.1 Market Trends
           11.4.1.2 Market Forecast
        11.4.2 Mexico
           11.4.2.1 Market Trends
           11.4.2.2 Market Forecast
        11.4.3 Others
           11.4.3.1 Market Trends
           11.4.3.2 Market Forecast
    11.5    Middle East and Africa
        11.5.1 Market Trends
        11.5.2 Market Breakup by Country
        11.5.3 Market Forecast
12    SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13    Value Chain Analysis
14    Porters Five Forces Analysis

    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15    Price Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    Adobe Inc.
           16.3.1.1 Company Overview
           16.3.1.2 Product Portfolio
           16.3.1.3 Financials
           16.3.1.4 SWOT Analysis
        16.3.2    Amazon Web Services Inc.
           16.3.2.1 Company Overview
           16.3.2.2 Product Portfolio
           16.3.2.3 Financials
           16.3.2.4 SWOT Analysis
        16.3.3    App Annie
           16.3.3.1 Company Overview
           16.3.3.2 Product Portfolio
        16.3.4    AppDynamics Inc (Cisco Systems Inc.)
           16.3.4.1 Company Overview
           16.3.4.2 Product Portfolio
        16.3.5    Apptentive Inc.
           16.3.5.1 Company Overview
           16.3.5.2 Product Portfolio
        16.3.6    Clevertap
           16.3.6.1 Company Overview
           16.3.6.2 Product Portfolio
        16.3.7    Countly
           16.3.7.1 Company Overview
           16.3.7.2 Product Portfolio
        16.3.8    Flurry 
           16.3.8.1 Company Overview
           16.3.8.2 Product Portfolio
        16.3.9    International Business Machines Corporation
           16.3.9.1 Company Overview
           16.3.9.2 Product Portfolio
           16.3.9.3 Financials
           16.3.9.4 SWOT Analysis
        16.3.10    Mixpanel
           16.3.10.1 Company Overview
           16.3.10.2 Product Portfolio
        16.3.11    Taplytics Inc.
           16.3.11.1 Company Overview
           16.3.11.2 Product Portfolio
        16.3.12    Upland Software Inc
           16.3.12.1 Company Overview
           16.3.12.2 Product Portfolio
           16.3.12.3 Financials

List of Figures

Figure 1: Global: App Analytics Market: Major Drivers and Challenges
Figure 2: Global: App Analytics Market: Sales Value (in Million US$), 2015-2020
Figure 3: Global: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: Global: App Analytics Market: Breakup by Type (in %), 2020
Figure 5: Global: App Analytics Market: Breakup by Component (in %), 2020
Figure 6: Global: App Analytics Market: Breakup by Deployment Mode (in %), 2020
Figure 7: Global: App Analytics Market: Breakup by Application (in %), 2020
Figure 8: Global: App Analytics Market: Breakup by Industry Vertical (in %), 2020
Figure 9: Global: App Analytics Market: Breakup by Region (in %), 2020
Figure 10: Global: App Analytics (Mobile App Analytics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: App Analytics (Mobile App Analytics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: App Analytics (Web App Analytics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: App Analytics (Web App Analytics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: App Analytics (Software) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: App Analytics (Software) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: App Analytics (Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: App Analytics (Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: App Analytics (On-premises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: App Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: App Analytics (Cloud-based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: App Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: App Analytics (Marketing Analytics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: App Analytics (Marketing Analytics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: App Analytics (Performance Analytics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: App Analytics (Performance Analytics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: App Analytics (In-App Analytics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: App Analytics (In-App Analytics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: App Analytics (Revenue Analytics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: App Analytics (Revenue Analytics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: App Analytics (Other Applications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: App Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Global: App Analytics (Gaming and Entertainment) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Global: App Analytics (Gaming and Entertainment) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Global: App Analytics (Social Media) Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Global: App Analytics (Social Media) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Global: App Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Global: App Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Global: App Analytics (Health and Fitness) Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Global: App Analytics (Health and Fitness) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Global: App Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Global: App Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Global: App Analytics (Retail and E-commerce) Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Global: App Analytics (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Global: App Analytics (Education and Learning) Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Global: App Analytics (Education and Learning) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: Global: App Analytics (BFSI) Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: Global: App Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Global: App Analytics (Other Industry Verticals) Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Global: App Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: North America: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: North America: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: United States: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: United States: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: Canada: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: Canada: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: Asia-Pacific: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: Asia-Pacific: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: China: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: China: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: Japan: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: Japan: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: India: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: India: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: South Korea: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: South Korea: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: Australia: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: Australia: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Indonesia: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Indonesia: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Others: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Europe: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: Europe: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Germany: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: Germany: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 76: France: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 77: France: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 78: United Kingdom: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 79: United Kingdom: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 80: Italy: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 81: Italy: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 82: Spain: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 83: Spain: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 84: Russia: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 85: Russia: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 86: Others: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 87: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 88: Latin America: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 89: Latin America: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 90: Brazil: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 91: Brazil: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 92: Mexico: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 93: Mexico: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 94: Others: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 95: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 96: Middle East and Africa: App Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 97: Middle East and Africa: App Analytics Market: Breakup by Country (in %), 2020
Figure 98: Middle East and Africa: App Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 99: Global: App Analytics Industry: SWOT Analysis
Figure 100: Global: App Analytics Industry: Value Chain Analysis
Figure 101: Global: App Analytics Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: App Analytics Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: App Analytics Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: Global: App Analytics Market Forecast: Breakup by Component (in Million US$), 2021-2026
Table 4: Global: App Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2021-2026
Table 5: Global: App Analytics Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 6: Global: App Analytics Market Forecast: Breakup by Industry Vertical (in Million US$), 2021-2026
Table 7: Global: App Analytics Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 8: Global: App Analytics Market: Competitive Structure
Table 9: Global: App Analytics Market: Key Players

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