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The global app analytics market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 20% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
App analytics captures, analyzes, and delivers meaningful insights from application usage and metrics to improve customer experience and business outcomes. It provides unprecedented data about the response time, counts, exceptions, custom metrics, dependency rates, request and failure rates, page views and load performance, host diagnostics, and diagnostic trace logs. Apart from this, it offers real-time analysis through visualization of data, which allows enterprises to troubleshoot performance and root cause issues. It can also analyze data in different contexts, capture application data without writing new code, handle big data center needs, and analyze streaming data and log files quickly.
Nowadays, numerous companies use continuous integration and delivery development paradigms, which increases the need to measure the performance of web, mobile and desktop applications. This represents one of the major drivers positively influencing the adoption of app analytics worldwide. It also helps these companies in identifying the location and cause of performance problems in a network or server. Apart from this, app analytics is gaining traction in the retail sector as it allows enterprises to monitor performance across complex operational silos and translate real-time data into insights. It is also used to improve efficiency, track marketing return on investment (ROI), and measure usage patterns. Moreover, it enables developers to build software and fix bugs quickly. It acts as a mobile app analytics tool that provides information about the number of users and the geographical distribution of the software. This, in turn, is projected to expand the use of app analytics in the banking, financial services, and insurance (BFSI), media and entertainment, logistics, and telecom and information and technology (IT) industries.
IMARC Group provides an analysis of the key trends in each sub-segment of the global app analytics market, along with forecasts at the global, regional and country level from 2021-2026. Our report has categorized the market based on type, component, deployment mode, application and industry vertical.
Breakup by Type:
Breakup by Component:
Breakup by Deployment Mode:
Breakup by Application:
Breakup by Industry Vertical:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., Amazon Web Services Inc., App Annie, AppDynamics Inc (Cisco Systems Inc.), Apptentive Inc., Clevertap, Countly, Flurry, International Business Machines Corporation, Mixpanel, Taplytics Inc. and Upland Software Inc.
|Base Year of the Analysis||2020|
|Segment Coverage||Type, Component, Deployment Mode, Application, Industry Vertical, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||Adobe Inc., Amazon Web Services Inc., App Annie, AppDynamics Inc (Cisco Systems Inc.), Apptentive Inc., Clevertap, Countly, Flurry, International Business Machines Corporation, Mixpanel, Taplytics Inc. and Upland Software Inc.|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
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