Apple Concentrate Market

Market Overview:

The global apple concentrate market size reached US$ 4.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 7.3 Billion by 2032, exhibiting a growth rate (CAGR) of 5.01% during 2024-2032. The growing consumption of fruitarian diets, rising demand for pulpy juices containing the fibers of fruits and increasing integration in various dental care products due to the presence of phenolic compounds are some of the major factors propelling the apple concentrate market growth.

Apple concentrate is a thick and concentrated juice of fresh apples that is manufactured by eliminating excess water from crushed and blended apples. It comprises various nutrients, including vitamins A, C, B1, B2, B3, and B6, flavonoids, and carotenoids. It is incorporated into yogurts to produce apple-flavored yogurts. It is widely used in the preparation of different beverages like tea and coffee to add a fruity essence. Furthermore, apple concentrate is also utilized in the manufacturing of flavored ice creams and candies.

At present, the increasing employment of apple concentrate in the food and beverage (F&B) industry to produce soups, carbonated beverages, and fruit juices represents one of the crucial factors impelling the growth of the market. Besides this, rising preferences for consuming pulpy juices containing the fibers of fruits, as they are more nutritious, is contributing to the growth of the market. In addition, the increasing awareness about the beneficial significance of consuming fruitarian diets to prevent the occurrence of various chronic diseases and facilitate spontaneous weight loss is supporting the growth of the market. Apart from this, the growing demand for apple concentrate for manufacturing fruit-flavored non-alcoholic energy drinks is offering a favorable market outlook. Additionally, the rising integration of apple concentrate in various dental care products due to the presence of phenolic compounds is bolstering the growth of the market.

Apple Concentrate Market Trends/Drivers:

Rising demand for organic apple juices impelling market growth

Organic fruits are extremely nutritious as they are grown without the involvement of any synthetic chemicals, fertilizers, pesticides, or herbicides. They contain high amounts of vitamins, flavonoids, carotenoids, and antioxidants, which are essential for decreasing oxidative stress in the body. Organic apple concentrate is one such fruit compound that is highly nutritious and widely utilized for manufacturing apple-flavored beverages. At present, there is an increase in the consumption of organic apple juices instead of consuming sugar-containing synthetic fruit juices and carbonated beverages for hydration. Besides this, the rising utilization of organic fruit juices in bakeries to produce pastries and pies is further catalyzing the demand for organic apple juices.

Growing consumption of dietary supplements is positively influencing sales of apple concentrate

Dietary supplements are effective in fulfilling nutritional requirements that are not fulfilled by regular diet intake. They contain various minerals, such as iron, calcium, phosphorus, potassium, manganese, magnesium, selenium, and copper. They also contain a wide variety of vitamins, such as vitamins A, C, B1, B2, K, E, and D, which are not found in any food products. Apple concentrate is currently incorporated into various dietary supplements to enhance their flavor and add a fruity essence, thereby making them more palatable. Furthermore, apple concentrate also contains quercetin, which possesses anti-cancer and antioxidant properties to strengthen the immune system of the body.

Increasing popularity of apple cider vinegar accelerating market growth

Apple cider vinegar is a fermented product manufactured from crushed apples, yeast, and sugar and widely used for cooking purposes and making salad dressings. It also possesses numerous health benefits and helps ease acid reflux in the stomach by reducing the concentration of acid and boosting the presence of essential bacteria in the digestive system. It also treats eczema and reduces the formation of dandruff on the scalp. Besides this, apple cider vinegar is gaining popularity as a metabolism booster among the masses. It is widely consumed early in the morning by mixing with lukewarm water. One of the major components required for the manufacturing of apple cider vinegar is apple concentrate. Apple concentrate is primarily mixed with yeast and sugar to initiate the fermentation procedure and ultimately turn it into cider.

Apple Concentrate Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global apple concentrate market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, nature, and end use.

Breakup by Type:

• Puree Concentrate
• Juice Concentrate
• Powdered Concentrate
• Frozen Concentrate
• Others
   

The report has provided a detailed breakup and analysis of the apple concentrate market based on the type. This includes puree concentrate, juice concentrate, powdered concentrate, frozen concentrate, and others.

Puree concentrate is primarily manufactured by crushing and grounding, pressing, and blending apples to achieve a thick consistency. It is widely used in the food and beverage (F&B) industry for making juices and various baked items, including pies, pastries, and cakes.

Juice concentrate is manufactured by removing the excess amount of water from apple juice to restore the authentic apple flavor. It is a versatile component with a neutral color and flavor, which is widely utilized as a sweetener to enhance the flavor in candies, frozen novelties, fruit snacks, jellies, and other beverages. It is also adopted in the production of apple cider vinegar across the globe.

The powdered concentrate is primarily used for baking purposes and making ice creams, smoothies and shakes that require a fruity flavor.

Breakup by Nature:

• Organic
• Conventional
   

Organic dominates the market

A detailed breakup and analysis of the apple concentrate market based on the nature has also been provided in the report. This includes organic and conventional. According to the report, organic accounted for the largest market share.

Organic refers to any plant product grown without the utilization of chemicals, including synthetic nitrogen fertilizers, pesticides, antibiotics, hormones, and herbicides. It is solely grown by employing composting materials or organic fertilizers consisting of animal manure, sewage sludge, brewery waste, bio-wastes, and rendering wastes. Organic products are considered highly nutritious, as they are devoid of any toxic ingredients, which otherwise can hamper the beneficial aspects and nutritional properties of crops.

Conventional crops are plant products that are grown by following traditional farming methods, which include resource inputs, such as fertilizers, irrigation, and pesticides, ignoring the naturally inherent spatial heterogeneity of soil and crop conditions between and inside the fields. It relies on chemical intervention to fight pests and weeds and provide nutrition to plants.

Breakup by End Use:

• B2B
  • Food and Beverages
  • Cosmetics
  • Pharmaceutical
  • Flavors
  • Others
• B2C
   

B2B holds the biggest market share

A detailed breakup and analysis of the apple concentrate market based on the end use has also been provided in the report. This includes B2B (food and beverages, cosmetics, pharmaceutical, flavors, and others) and B2C. According to the report, B2B accounted for the largest market share.

B2B encompasses the transaction or selling of apple concentrate between businesses, wherein a manufacturing company or a wholesaler sells their apple concentrate products to a retailer. It involves selling of apple concentrate to food and beverage (F&B) companies, bakeries, cake manufacturing companies, candy manufacturers, or apple cider vinegar producers directly from the companies who are making the apple concentrate.

B2C refers to a retail model wherein apple concentrate manufacturers connect with individuals or targeted customers to sell their products. In B2C, primarily single-product items are sold instead of selling bulk amounts. In this process, individuals or consumers are the end-users who purchase various apple concentrate products directly from the manufacturing company.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Europe exhibits a clear dominance, accounting for the largest apple concentrate market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

Europe held the biggest market share since some parts of the region have appropriate weather for growing different varieties of apples. Besides this, the rising utilization of apple concentrate in producing various desserts, along with the growing demand for apple concentrate in manufacturing beverages, is propelling the growth of the market in Europe. Moreover, the increasing consumption of apple cider vinegar, as it helps in boosting metabolism and facilitates weight loss, is catalyzing the demand for apple concentrate in the region.

Asia Pacific is estimated to expand in this domain during the forecast period. Owing to the rising demand for apple concentrate among various juice manufacturing companies and increasing consumption of healthy and sugar-free fruit juices is expanding the apple concentrate market in the region.

Competitive Landscape:

Key players are experiencing a rise in the demand for apple concentrate from food and beverage (F&B) companies, bakeries, breweries, and candy manufacturers. They are focusing on adopting effective methodologies to manufacture apple concentrate while maintaining its nutritional compounds, such as carotenoids, anthocyanins, and flavonoids. Key players are planning to employ sustainable and safe packaging for apple concentrates so that the original flavor and consistency are not lost over time. They are also collaborating with various bakeries and breweries to enhance their market presence and increase their sales. Leading manufacturers are also relying on B2C models to connect with individual end-users for selling their products.

The report has provided a comprehensive analysis of the competitive landscape in the global apple concentrate market. Detailed profiles of all major companies have also been provided. Some of the key players in the global apple concentrate market include:

• AGRANA Beteiligungs-AG 
• Döhler Group SE 
• Hermann Pfanner Getränke GmbH 
• Pepsico Inc. 
• RAUCH Fruchtsäfte GmbH & Co OG
• Shaanxi Hengtong Fruit Juice & Beverage Group Co. Ltd. 
• Tree Top Inc. 
• Welch Foods Inc. (National Grape Cooperative Association Inc.) 

Recent Developments:

• In February 2023, AGRANA Beteiligungs-AG announced its participation in the world’s largest trade fair for organic foods, the BIOFACH fair in Nuremberg, wherein it presented a diverse range of organic products.
• In November 2020, Pepsico Inc. launched a redesigned package for its 2-liter bottles and announced the introduction of the Pepsi apple pie seasonal flavor.
• In October 2023, IRI announced extending its multilayer strategic partnership with Tree Top Inc. to help it monitor pricing activities more granularly.

Apple Concentrate Market Report Scope:

Key Questions Answered in This Report:

• How has the global apple concentrate market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global apple concentrate market?
• What is the impact of each driver, restraint, and opportunity on the global apple concentrate market?
• What are the key regional markets?
• Which countries represent the most attractive apple concentrate market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the apple concentrate market?
• What is the breakup of the market based on the nature?
• Which is the most attractive nature in the apple concentrate market?
• What is the breakup of the market based on the end use?
• Which is the most attractive end use in the apple concentrate market?
• What is the competitive structure of the global apple concentrate market?
• Who are the key players/companies in the global apple concentrate market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the apple concentrate market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global apple concentrate market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the apple concentrate industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.