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Augmented Reality Gaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global augmented reality gaming market reached a value of US$ 4.7 Billion in 2020. Looking forward, IMARC Group expects the market to reach a value of US$ 28.60 Billion by 2026, exhibiting a CAGR of 34.80% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

The market is currently being driven by the technological advancements, coupled with a rising number of mobile gamers.  Augmented reality, also known as AR, is the integration of digital information with the real time environment of the user. In gaming, unlike virtual reality, augmented reality utilises existing environment and enhances it with an overlay of distinct features. In addition to this, augmented reality helps in creating a view for the players with intense video, graphics and sound by using a device-camera. For games on smartphones, augmented reality has become an important tool as it enables the gamers to create their own characters, targets and racing terrains. It also enables them to scan their local surroundings so as to invite their neighbors and create a virtual track.

 

 
 

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Global Augmented Reality Gaming Market: Drivers/Constraints:

  • The technology for augmented reality is new and has immense potential. Over the years, various large manufacturers have introduced numerous augmented reality applications which have presented the gamers with new ways to interact with the real world.
  • The continuous rise in the number of mobile gamers has created a positive impact on the demand for augmented reality games. We expect this trend to continue during the next five years.
  • China, the United States and Japan currently represent the key demand drivers for this market. 
  • The initial cost of obtaining a high-quality augmented reality game equipment is high which makes it difficult for ordinary consumers to afford a console.
     

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global augmented reality gaming market report, along with forecasts for growth at the global and regional level from 2021-2026. Our report has categorized the market based on component, technology, device and game type.

Breakup by Component:

 

 
 

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  • Software
  • Hardware
     

Based on the component, the market has been segmented as software and hardware.

Breakup by Technology:

  • RFID
  • GPS
  • Mobile Tracking
  • Others
     

Based on the technology, the market has been segmented into RFID, GPS and mobile tracking.

Breakup by Device:

  • Mobiles
  • HMDs
  • Smart Glasses
     

Based on the device type, the market has been segmented as mobiles, HMDs and smart glasses.

Breakup by Game Type:

  • Racing Games
  • Adventure Games
  • Fighting Games
  • Shooting Games
  • Mystery Thriller Games
  • Puzzle Games
  • Science Fiction Games
  • Others
     

On the basis of types of games, the major segments covered include racing games, adventure games, fighting games, shooting games, mystery thriller games, puzzle games and science fiction games.

Breakup by Region:

 

 
 

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  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America
     

Region-wise, the market has been segmented into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America.

Competitive Landscape:

The competitive landscape of the market has also been examined with some of the key players being Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude and Zappar.

This report provides a deep insight into the global augmented reality gaming market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the augmented reality gaming market in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Component, Technology, Device, Game Type, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude and Zappar
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License $ 1999
Five User License $ 2999
Corporate License $ 3999
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Augmented Reality Gaming Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Component
    5.5    Market Breakup by Technology
    5.6    Market Breakup by Device
    5.7    Market Breakup by Game Type
    5.8    Market Breakup by Region
    5.9   Market Forecast
    5.10    SWOT Analysis
        5.10.1    Overview
        5.10.2    Strengths
        5.10.3    Weaknesses
        5.10.4    Opportunities
        5.10.5    Threats
    5.11    Value Chain Analysis
        5.11.1    Overview
        5.11.2    Research and Development
        5.11.3    Input
        5.11.4    Products and Services
        5.11.5    Marketing and Distribution
        5.11.6    End-Users
        5.11.7    Post Sales Services
    5.12    Porters Five Forces Analysis
        5.12.1    Overview
        5.12.2    Bargaining Power of Buyers
        5.12.3    Bargaining Power of Suppliers
        5.12.4    Degree of Competition
        5.12.5    Threat of New Entrants
        5.12.6    Threat of Substitutes
    5.13    Price Analysis
6    Market Breakup by Component
    6.1    Software
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Hardware
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Technology
    7.1    RFID
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    GPS
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Mobile Tracking
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8    Market Breakup by Device
    8.1    Mobiles
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    HMDs
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Smart Glasses
        8.3.1 Market Trends
        8.3.2 Market Forecast
9    Market Breakup by Game Type
    9.1    Racing Games
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Adventure Games
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Fighting Games
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Shooting Games
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Mystery Thriller Games
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Puzzle Games
        9.6.1 Market Trends
        9.6.2 Market Forecast
    9.7    Science Fiction Games
        9.7.1 Market Trends
        9.7.2 Market Forecast
    9.8    Others
        9.8.1 Market Trends
        9.8.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Europe
        10.2.1    Market Trends
        10.2.2    Market Forecast
    10.3    Asia Pacific
        10.3.1    Market Trends
        10.3.2    Market Forecast
    10.4    Middle East and Africa
        10.4.1    Market Trends
        10.4.2    Market Forecast
    10.5    Latin America
        10.5.1    Market Trends
        10.5.2    Market Forecast
11    Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players
        11.3.1    Augmented Pixels
        11.3.2    Aurasma
        11.3.3    Blippar
        11.3.4    Catchoom
        11.3.5    Infinity Augmented Reality
        11.3.6    Metaio
        11.3.7    Qualcomm
        11.3.8    Total Immersion
        11.3.9    VividWorks
        11.3.10    Wikitude
        11.3.11    Zappar

List of Figures

Figure 1: Global: Augmented Reality Gaming Market: Major Drivers and Challenges
Figure 2: Global: Augmented Reality Gaming Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Augmented Reality Gaming Market: Breakup by Component (in %), 2020
Figure 4: Global: Augmented Reality Gaming Market: Breakup by Technology (in %), 2020
Figure 5: Global: Augmented Reality Gaming Market: Breakup by Device (in %), 2020
Figure 6: Global: Augmented Reality Gaming Market: Breakup by Game Type (in %), 2020
Figure 7: Global: Augmented Reality Gaming Market: Breakup by Region (in %), 2020
Figure 8: Global: Augmented Reality Gaming Market Forecast: Sales Value (in Billion US$), 2021 - 2026
Figure 9: Global: Augmented Reality Gaming Industry: SWOT Analysis
Figure 10: Global: Augmented Reality Gaming Industry: Value Chain Analysis
Figure 11: Global: Augmented Reality Gaming Industry: Porter’s Five Forces Analysis
Figure 12: Global: Augmented Reality Gaming Market (Software): Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Augmented Reality Gaming Market Forecast (Software): Sales Value (in Million US$), 2021 - 2026
Figure 14: Global: Augmented Reality Gaming Market (Hardware): Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Augmented Reality Gaming Market Forecast (Hardware): Sales Value (in Million US$), 2021 - 2026
Figure 16: Global: Augmented Reality Gaming Market (RFID): Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Augmented Reality Gaming Market Forecast (RFID): Sales Value (in Million US$), 2021 - 2026
Figure 18: Global: Augmented Reality Gaming Market (GPS): Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Augmented Reality Gaming Market Forecast (GPS): Sales Value (in Million US$), 2021 - 2026
Figure 20: Global: Augmented Reality Gaming Market (Mobile Tracking): Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Augmented Reality Gaming Market Forecast (Mobile Tracking): Sales Value (in Million US$), 2021 - 2026
Figure 22: Global: Augmented Reality Gaming Market (Other Technologies): Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Augmented Reality Gaming Market Forecast (Other Technologies): Sales Value (in Million US$), 2021 - 2026
Figure 24: Global: Augmented Reality Gaming Market (Mobiles): Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Augmented Reality Gaming Market Forecast (Mobiles): Sales Value (in Million US$), 2021 - 2026
Figure 26: Global: Augmented Reality Gaming Market (HMDs): Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Augmented Reality Gaming Market Forecast (HMDs): Sales Value (in Million US$), 2021 - 2026
Figure 28: Global: Augmented Reality Gaming Market (Smart Glasses): Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Augmented Reality Gaming Market Forecast (Smart Glasses): Sales Value (in Million US$), 2021 - 2026
Figure 30: Global: Augmented Reality Gaming Market (Racing Games): Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Augmented Reality Gaming Market Forecast (Racing Games): Sales Value (in Million US$), 2021 - 2026
Figure 32: Global: Augmented Reality Gaming Market (Adventure Games): Sales Value (in Million US$), 2015 & 2020
Figure 33: Global: Augmented Reality Gaming Market Forecast (Adventure Games): Sales Value (in Million US$), 2021 - 2026
Figure 34: Global: Augmented Reality Gaming Market (Fighting Games): Sales Value (in Million US$), 2015 & 2020
Figure 35: Global: Augmented Reality Gaming Market Forecast (Fighting Games): Sales Value (in Million US$), 2021 - 2026
Figure 36: Global: Augmented Reality Gaming Market (Shooting Games): Sales Value (in Million US$), 2015 & 2020
Figure 37: Global: Augmented Reality Gaming Market Forecast (Shooting Games): Sales Value (in Million US$), 2021 - 2026
Figure 38: Global: Augmented Reality Gaming Market (Mystery Thriller Games): Sales Value (in Million US$), 2015 & 2020
Figure 39: Global: Augmented Reality Gaming Market Forecast (Mystery Thriller Games): Sales Value (in Million US$), 2021 - 2026
Figure 40: Global: Augmented Reality Gaming Market (Puzzle Games): Sales Value (in Million US$), 2015 & 2020
Figure 41: Global: Augmented Reality Gaming Market Forecast (Puzzle Games): Sales Value (in Million US$), 2021 - 2026
Figure 42: Global: Augmented Reality Gaming Market (Science Fiction Games): Sales Value (in Million US$), 2015 & 2020
Figure 43: Global: Augmented Reality Gaming Market Forecast (Science Fiction Games): Sales Value (in Million US$), 2021 - 2026
Figure 44: Global: Augmented Reality Gaming Market (Other Games): Sales Value (in Million US$), 2015 & 2020
Figure 45: Global: Augmented Reality Gaming Market Forecast (Other Games): Sales Value (in Million US$), 2021 - 2026
Figure 47: North America: Augmented Reality Gaming Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: North America: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2021 - 2026
Figure 49: Europe: Augmented Reality Gaming Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: Europe: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2021 - 2026
Figure 51: Asia-Pacific: Augmented Reality Gaming Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: Asia-Pacific: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2021 - 2026
Figure 53: Middle East and Africa: Augmented Reality Gaming Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: Middle East and Africa: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2021 - 2026
Figure 55: Latin America: Augmented Reality Gaming Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: Latin America: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2021 - 2026

List of Tables

Table 1: Global: Augmented Reality Gaming Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Augmented Reality Gaming Market Forecast: Breakup by Component (in Million US$), 2021 - 2026
Table 3: Global: Augmented Reality Gaming Market Forecast: Breakup by Technology (in Million US$), 2021 - 2026
Table 4: Global: Augmented Reality Gaming Market Forecast: Breakup by Device (in Million US$), 2021 - 2026
Table 5: Global: Augmented Reality Gaming Market Forecast: Breakup by Game Type (in Million US$), 2021 - 2026
Table 6: Global: Augmented Reality Gaming Market Forecast: Breakup by Region (in Million US$), 2021 - 2026
Table 7: Global: Augmented Reality Gaming Market: Competitive Structure
Table 8: Global: Augmented Reality Gaming Market: Key Players

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Key Question Answered in this Report

The global augmented reality gaming market was valued at US$ 4.7 Billion in 2020. 

We expect the global augmented reality gaming market to exhibit a CAGR of 34.80% during 2021-2026.

Various game developers are launching different games using AR technology which has enabled gaming enthusiasts to interact with the real world differently, thereby representing one of the factors driving the global augmented reality gaming market. 

Sudden outbreak of the COVID-19 pandemic has led to the implementation of stringent lockdown regulations across several nations resulting in increased gaming and downloading gaming apps, which has propelled the augmented reality gaming market growth.

Based on the component, the global augmented reality gaming market can be segmented into software and hardware. Currently, software component holds the majority of the total market share.

Based on the technology, the global augmented reality gaming market has been divided into RFID, GPS, mobile tracking, and others, where RFID technology account for the largest market share.

Based on the devices, the global augmented reality gaming market can be categorized into mobiles, HMDs, and smart glasses. Among these, mobiles currently exhibit a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market. 

Some of the major players in the global augmented reality gaming market include Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude, and Zappar.

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