The global augmented reality gaming market reached a value of US$ 4.7 Billion in 2020. The market is currently being driven by the technological advancements, coupled with a rising number of mobile gamers. Augmented reality, also known as AR, is the integration of digital information with the real time environment of the user. In gaming, unlike virtual reality, augmented reality utilises existing environment and enhances it with an overlay of distinct features. In addition to this, augmented reality helps in creating a view for the players with intense video, graphics and sound by using a device-camera. For games on smartphones, augmented reality has become an important tool as it enables the gamers to create their own characters, targets and racing terrains. It also enables them to scan their local surroundings so as to invite their neighbors and create a virtual track. Looking forward, IMARC Group expects the global augmented reality gaming market to reach a value of US$ 28.60 Billion by 2026, exhibiting a CAGR of 34.80% during 2021-2026.
Global Augmented Reality Gaming Market: Drivers/Constraints:
- The technology for augmented reality is new and has immense potential. Over the years, various large manufacturers have introduced numerous augmented reality applications which have presented the gamers with new ways to interact with the real world.
- The continuous rise in the number of mobile gamers has created a positive impact on the demand for augmented reality games. We expect this trend to continue during the next five years.
- China, the United States and Japan currently represent the key demand drivers for this market.
- The initial cost of obtaining a high-quality augmented reality game equipment is high which makes it difficult for ordinary consumers to afford a console.
Market Summary:
- Based on the component, the market has been segmented as software and hardware.
- Based on the technology, the market has been segmented into RFID, GPS and mobile tracking.
- Based on the device type, the market has been segmented as mobiles, HMDs and smart glasses.
- On the basis of types of games, the major segments covered include racing games, adventure games, fighting games, shooting games, mystery thriller games, puzzle games and science fiction games.
- Region-wise, the market has been segmented into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America.
- The competitive landscape of the market has also been examined with some of the key players being Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude and Zappar.
This report provides a deep insight into the global augmented reality gaming market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the augmented reality gaming market in any manner.
Key Questions Answered in This Report:
- How has the global augmented reality gaming market performed so far and how will it perform in the coming years?
- What are the key regional markets in the global augmented reality gaming market?
- What has been the impact of COVID-19 on the global augmented reality gaming market?
- What are the major segments in the global augmented reality gaming market?
- What are the key technologies in the global augmented reality gaming market?
- What are the key device types in the global augmented reality gaming market?
- What are the major types of games in the global augmented reality gaming market?
- What are the various stages in the value chain of the global augmented reality gaming market?
- What are the key driving factors and challenges in the global augmented reality gaming market?
- What is the structure of the global augmented reality gaming market and who are the key players?
- What is the degree of competition in the global augmented reality gaming market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Augmented Reality Gaming Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Component
5.5 Market Breakup by Technology
5.6 Market Breakup by Device
5.7 Market Breakup by Game Type
5.8 Market Breakup by Region
5.9 Market Forecast
5.10 SWOT Analysis
5.10.1 Overview
5.10.2 Strengths
5.10.3 Weaknesses
5.10.4 Opportunities
5.10.5 Threats
5.11 Value Chain Analysis
5.11.1 Overview
5.11.2 Research and Development
5.11.3 Input
5.11.4 Products and Services
5.11.5 Marketing and Distribution
5.11.6 End-Users
5.11.7 Post Sales Services
5.12 Porters Five Forces Analysis
5.12.1 Overview
5.12.2 Bargaining Power of Buyers
5.12.3 Bargaining Power of Suppliers
5.12.4 Degree of Competition
5.12.5 Threat of New Entrants
5.12.6 Threat of Substitutes
5.13 Price Analysis
6 Market Breakup by Component
6.1 Software
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Hardware
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Technology
7.1 RFID
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 GPS
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Mobile Tracking
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Device
8.1 Mobiles
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 HMDs
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Smart Glasses
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Game Type
9.1 Racing Games
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Adventure Games
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Fighting Games
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Shooting Games
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Mystery Thriller Games
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Puzzle Games
9.6.1 Market Trends
9.6.2 Market Forecast
9.7 Science Fiction Games
9.7.1 Market Trends
9.7.2 Market Forecast
9.8 Others
9.8.1 Market Trends
9.8.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Europe
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Asia Pacific
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Middle East and Africa
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Latin America
10.5.1 Market Trends
10.5.2 Market Forecast
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
11.3.1 Augmented Pixels
11.3.2 Aurasma
11.3.3 Blippar
11.3.4 Catchoom
11.3.5 Infinity Augmented Reality
11.3.6 Metaio
11.3.7 Qualcomm
11.3.8 Total Immersion
11.3.9 VividWorks
11.3.10 Wikitude
11.3.11 Zappar
List of Figures
Figure 1: Global: Augmented Reality Gaming Market: Major Drivers and Challenges
Figure 2: Global: Augmented Reality Gaming Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Augmented Reality Gaming Market: Breakup by Component (in %), 2020
Figure 4: Global: Augmented Reality Gaming Market: Breakup by Technology (in %), 2020
Figure 5: Global: Augmented Reality Gaming Market: Breakup by Device (in %), 2020
Figure 6: Global: Augmented Reality Gaming Market: Breakup by Game Type (in %), 2020
Figure 7: Global: Augmented Reality Gaming Market: Breakup by Region (in %), 2020
Figure 8: Global: Augmented Reality Gaming Market Forecast: Sales Value (in Billion US$), 2021 - 2026
Figure 9: Global: Augmented Reality Gaming Industry: SWOT Analysis
Figure 10: Global: Augmented Reality Gaming Industry: Value Chain Analysis
Figure 11: Global: Augmented Reality Gaming Industry: Porter’s Five Forces Analysis
Figure 12: Global: Augmented Reality Gaming Market (Software): Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Augmented Reality Gaming Market Forecast (Software): Sales Value (in Million US$), 2021 - 2026
Figure 14: Global: Augmented Reality Gaming Market (Hardware): Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Augmented Reality Gaming Market Forecast (Hardware): Sales Value (in Million US$), 2021 - 2026
Figure 16: Global: Augmented Reality Gaming Market (RFID): Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Augmented Reality Gaming Market Forecast (RFID): Sales Value (in Million US$), 2021 - 2026
Figure 18: Global: Augmented Reality Gaming Market (GPS): Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Augmented Reality Gaming Market Forecast (GPS): Sales Value (in Million US$), 2021 - 2026
Figure 20: Global: Augmented Reality Gaming Market (Mobile Tracking): Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Augmented Reality Gaming Market Forecast (Mobile Tracking): Sales Value (in Million US$), 2021 - 2026
Figure 22: Global: Augmented Reality Gaming Market (Other Technologies): Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Augmented Reality Gaming Market Forecast (Other Technologies): Sales Value (in Million US$), 2021 - 2026
Figure 24: Global: Augmented Reality Gaming Market (Mobiles): Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Augmented Reality Gaming Market Forecast (Mobiles): Sales Value (in Million US$), 2021 - 2026
Figure 26: Global: Augmented Reality Gaming Market (HMDs): Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Augmented Reality Gaming Market Forecast (HMDs): Sales Value (in Million US$), 2021 - 2026
Figure 28: Global: Augmented Reality Gaming Market (Smart Glasses): Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Augmented Reality Gaming Market Forecast (Smart Glasses): Sales Value (in Million US$), 2021 - 2026
Figure 30: Global: Augmented Reality Gaming Market (Racing Games): Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Augmented Reality Gaming Market Forecast (Racing Games): Sales Value (in Million US$), 2021 - 2026
Figure 32: Global: Augmented Reality Gaming Market (Adventure Games): Sales Value (in Million US$), 2015 & 2020
Figure 33: Global: Augmented Reality Gaming Market Forecast (Adventure Games): Sales Value (in Million US$), 2021 - 2026
Figure 34: Global: Augmented Reality Gaming Market (Fighting Games): Sales Value (in Million US$), 2015 & 2020
Figure 35: Global: Augmented Reality Gaming Market Forecast (Fighting Games): Sales Value (in Million US$), 2021 - 2026
Figure 36: Global: Augmented Reality Gaming Market (Shooting Games): Sales Value (in Million US$), 2015 & 2020
Figure 37: Global: Augmented Reality Gaming Market Forecast (Shooting Games): Sales Value (in Million US$), 2021 - 2026
Figure 38: Global: Augmented Reality Gaming Market (Mystery Thriller Games): Sales Value (in Million US$), 2015 & 2020
Figure 39: Global: Augmented Reality Gaming Market Forecast (Mystery Thriller Games): Sales Value (in Million US$), 2021 - 2026
Figure 40: Global: Augmented Reality Gaming Market (Puzzle Games): Sales Value (in Million US$), 2015 & 2020
Figure 41: Global: Augmented Reality Gaming Market Forecast (Puzzle Games): Sales Value (in Million US$), 2021 - 2026
Figure 42: Global: Augmented Reality Gaming Market (Science Fiction Games): Sales Value (in Million US$), 2015 & 2020
Figure 43: Global: Augmented Reality Gaming Market Forecast (Science Fiction Games): Sales Value (in Million US$), 2021 - 2026
Figure 44: Global: Augmented Reality Gaming Market (Other Games): Sales Value (in Million US$), 2015 & 2020
Figure 45: Global: Augmented Reality Gaming Market Forecast (Other Games): Sales Value (in Million US$), 2021 - 2026
Figure 47: North America: Augmented Reality Gaming Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: North America: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2021 - 2026
Figure 49: Europe: Augmented Reality Gaming Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: Europe: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2021 - 2026
Figure 51: Asia-Pacific: Augmented Reality Gaming Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: Asia-Pacific: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2021 - 2026
Figure 53: Middle East and Africa: Augmented Reality Gaming Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: Middle East and Africa: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2021 - 2026
Figure 55: Latin America: Augmented Reality Gaming Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: Latin America: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2021 - 2026
List of Tables
Table 1: Global: Augmented Reality Gaming Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Augmented Reality Gaming Market Forecast: Breakup by Component (in Million US$), 2021 - 2026
Table 3: Global: Augmented Reality Gaming Market Forecast: Breakup by Technology (in Million US$), 2021 - 2026
Table 4: Global: Augmented Reality Gaming Market Forecast: Breakup by Device (in Million US$), 2021 - 2026
Table 5: Global: Augmented Reality Gaming Market Forecast: Breakup by Game Type (in Million US$), 2021 - 2026
Table 6: Global: Augmented Reality Gaming Market Forecast: Breakup by Region (in Million US$), 2021 - 2026
Table 7: Global: Augmented Reality Gaming Market: Competitive Structure
Table 8: Global: Augmented Reality Gaming Market: Key Players