Augmented Reality Gaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

$ 1999


The global augmented reality gaming market is currently being catalyzed by technological advancements, coupled with a rising number of mobile gamers.  Augmented reality, also known as AR, is the integration of digital information with the real time environment of the user. In gaming, unlike virtual reality, augmented reality utilises existing environment and enhances it with an overlay of distinct features. In addition to this, augmented reality helps in creating a view for the players with intense video, graphics and sound by using a device-camera. For games on smartphones, augmented reality has become an important tool as it enables the gamers to create their own characters, targets and racing terrains. It also enables them to scan their local surroundings so as to invite their neighbors and create a virtual track.

Global Augmented Reality Gaming Market: Drivers/Constraints:

  • The technology for augmented reality is new and has immense potential. Over the years, various large manufacturers have introduced numerous augmented reality applications which have presented the gamers with new ways to interact with the real world.
  • The continuous rise in the number of mobile gamers has created a positive impact on the demand for augmented reality games. We expect this trend to continue during the next five years.
  • China, the United States and Japan currently represent the key demand drivers for this market. 
  • The initial cost of obtaining a high-quality augmented reality game equipment is high which makes it difficult for ordinary consumers to afford a console.


Market Summary:

  • Based on the component, the market has been segmented as software and hardware.
  • Based on the technology, the market has been segmented into RFID, GPS and mobile tracking.
  • Based on the device type, the market has been segmented as mobiles, HMDs and smart glasses.
  • On the basis of types of games, the major segments covered include racing games, adventure games, fighting games, shooting games, mystery thriller games, puzzle games and science fiction games.
  • Region-wise, the market has been segmented into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America.
  • The competitive landscape of the market has also been examined with some of the key players being Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude and Zappar.


This report provides a deep insight into the global augmented reality gaming market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the augmented reality gaming market in any manner.

Key Questions Answered in This Report:

  • How has the global augmented reality gaming market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global augmented reality gaming market?
  • What are the major segments in the global augmented reality gaming market?
  • What are the key technologies in the global augmented reality gaming market?
  • What are the key device types in the global augmented reality gaming market?
  • What are the major types of games in the global augmented reality gaming market?
  • What are the various stages in the value chain of the global augmented reality gaming market?
  • What are the key driving factors and challenges in the global augmented reality gaming market?
  • What is the structure of the global augmented reality gaming market and who are the key players?
  • What is the degree of competition in the global augmented reality gaming market?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Augmented Reality Gaming Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Component
    5.4    Market Breakup by Technology
    5.5    Market Breakup by Device
    5.6    Market Breakup by Types of Games
    5.7    Market Breakup by Region
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Overview
        5.10.2    Research and Development
        5.10.3    Input
        5.10.4    Products and Service
        5.10.5    Marketing and Distribution
        5.10.6    End-Users
        5.10.7    Post Sales Service
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
    5.12    Price Analysis
6    Market Breakup by Component
    6.1    Software
    6.2    Hardware
7    Market Breakup by Technology
    7.1    RFID
    7.2    GPS
    7.3    Mobile Tracking
    7.4    Others
8    Market Breakup by Device
    8.1    Mobiles
    8.2    HMDs
    8.3    Smart Glasses
9    Market Breakup by Types of Games
    9.1    Racing Games
    9.2    Adventure Games
    9.3    Fighting Games
    9.4    Shooting Games
    9.5    Mystery Thriller Games
    9.6    Puzzle Games
    9.7    Science Fiction Games
    9.8    Others
10    Market Breakup by Region
    10.1    North America
    10.2    Europe
    10.3    Asia Pacific
    10.4    Middle East and Africa
    10.5    Latin America
11    Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players
        11.3.1    Augmented Pixels
        11.3.2    Aurasma
        11.3.3    Blippar
        11.3.4    Catchoom
        11.3.5    Infinity Augmented Reality
        11.3.6    Metaio
        11.3.7    Qualcomm
        11.3.8    Total Immersion
        11.3.9    VividWorks
        11.3.10    Wikitude
        11.3.11    Zappar

List of Figures

Figure 1: Global: Augmented Reality Gaming Market: Major Drivers and Challenges
Figure 2: Global: Augmented Reality Gaming Market: Sales Value (in Billion US$), 2010-2017
Figure 3: Global: Augmented Reality Gaming Market: Breakup by Component (in %), 2017
Figure 4: Global: Augmented Reality Gaming Market: Breakup by Technology (in %), 2017
Figure 5: Global: Augmented Reality Gaming Market: Breakup by Device (in %), 2017
Figure 6: Global: Augmented Reality Gaming Market: Breakup by Types of Games (in %), 2017
Figure 7: Global: Augmented Reality Gaming Market: Breakup by Region (in %), 2017
Figure 8: Global: Augmented Reality Gaming Market Forecast: Sales Value (in Billion US$), 2018-2023
Figure 9: Global: Augmented Reality Gaming Market: SWOT Analysis
Figure 10: Global: Augmented Reality Gaming Market: Value Chain Analysis
Figure 11: Global: Augmented Reality Gaming Market: Porter’s Five Forces Analysis
Figure 12: Global: Augmented Reality Gaming Market (Software): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 13: Global: Augmented Reality Gaming Market (Hardware): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 14: Global: Augmented Reality Gaming Market (RFID): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 15: Global: Augmented Reality Gaming Market (GPS): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 16: Global: Augmented Reality Gaming Market (Mobile Tracking): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 17: Global: Augmented Reality Gaming Market (Other Technologies): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 18: Global: Augmented Reality Gaming Market (Mobiles): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 19: Global: Augmented Reality Gaming Market (HMDs): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 20: Global: Augmented Reality Gaming Market (Smart Glasses): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 21: Global: Augmented Reality Gaming Market (Racing Games): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 22: Global: Augmented Reality Gaming Market (Adventure Games): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 23: Global: Augmented Reality Gaming Market (Fighting Games): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 24: Global: Augmented Reality Gaming Market (Shooting Games): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 25: Global: Augmented Reality Gaming Market (Mystery Thriller Games): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 26: Global: Augmented Reality Gaming Market  (Puzzle Games): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 27: Global: Augmented Reality Gaming Market (Science Fiction Games): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 28: Global: Augmented Reality Gaming Market (Other Games): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 29: North America: Augmented Reality Gaming Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 30: Europe: Augmented Reality Gaming Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 31: Asia Pacific: Augmented Reality Gaming Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 32: Middle East and Africa: Augmented Reality Gaming Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 33: Latin America: Augmented Reality Gaming Market: Sales Value (in Million US$), 2010, 2017 & 2023


List of Tables

Table 1: Global: Augmented Reality Gaming Market: Key Industry Highlights, 2017 and 2023
Table 2: Global: Augmented Reality Gaming Market Forecast: Breakup by Component (in Million US$), 2018-2023
Table 3: Global: Augmented Reality Gaming Market Forecast: Breakup by Technology (in Million US$), 2018-2023
Table 4: Global: Augmented Reality Gaming Market Forecast: Breakup by Device (in Million US$), 2018-2023
Table 5: Global: Augmented Reality Gaming Market Forecast: Breakup by Type of Games (in Million US$), 2018-2023
Table 6: Global: Augmented Reality Gaming Market Forecast: Breakup by Region (in Million US$), 2018-2023
Table 7: Global: Augmented Reality Gaming Market Structure
Table 8: Global: Augmented Reality Gaming Market: Key Players


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