Australia Activewear Market

Australia Activewear Market Overview:

The Australia activewear market size reached USD 8.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.9 Billion by 2033, exhibiting a growth rate (CAGR) of 5.02% during 2025-2033. Increasing health and fitness awareness, the widespread adoption of athleisure fashion, heightened participation in sports and recreational activities, the expansion of e-commerce platforms, technological advancements in material innovation, a growing youth demographic, rising disposable incomes, government health initiatives, and the influence of social media and fitness influencers are factors boosting the market growth.

Australia Activewear Market Trends:

Heightened Awareness of Health and Fitness Among Consumers

Australia has witnessed a marked increase in health and fitness consciousness, which has considerably influenced consumer trends and aided in the development of the activewear sector. This trend is evidenced by the rising number of fitness center memberships, with over 4 million Australians currently enrolled, which indicates a strong commitment towards constant physical exercise. For instance, in 2024, the activewear sector In Australia directly contributed approximately AUD 1.52 billion (USD 1.1 billion) to the GDP and indirectly added AUD 2.49 billion (USD 1.8 billion) through its supply chain. Moreover, the increase in usage of fitness clubs, group fitness, and outdoor activities to stay healthy is providing a considerable thrust to the Australia activewear market outlook.

Widespread Adoption of Athleisure Fashion

The seamless fusion of sportswear with everyday fashion, or athleisure, has gained phenomenal traction, setting a positive impact on the Australia activewear market growth. reflects a blend of functionality and style, as consumers increasingly prefer apparel that serves both fitness-related and everyday purposes. The widespread adoption of athleisure is evident in the diverse product offerings from various brands, including leggings, sports bras, and hoodies catering to a broad range of consumer preferences. Moreover, social media and fitness influencers have also propelled the trend, with social media hosting trendy activewear outfits with mass appeal, which is further fueling the market growth.

Increased Participation in Sports and Recreational Activities

The growing interest in recreational and sporting activities has significantly contributed to the demand for activewear in Australia. The country's sports culture is deeply rooted in community participation across all societal levels, with a substantial portion of the population maintaining regular physical activity. This has further resulted in burgeoning demand for personalized clothing that guarantees better performance and overall comfort. Apart from this, the government's emphasis on promoting physical activity, supported by measures to reduce inactivity, has also encouraged people to participate in sports and recreation, which is further providing a thrust to Australia activewear market share. The continuous promotion of an active lifestyle is expected to sustain and potentially increase the demand for activewear, as consumers seek products that support their active lifestyles.

Australia Activewear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product type, material type, pricing, age group, distribution channel, and end user.

Product Type Insights:

• Top Activewear
• Bottom Activewear
• Innerwear
• Swimwear
• Outerwear 

The report has provided a detailed breakup and analysis of the market based on the product type. This includes top activewear, bottom activewear, innerwear, swimwear, and outerwear.

Material Type Insights:

• Nylon
• Polyester
• Cotton
• Neoprene
• Polypropylene
• Spandex

A detailed breakup and analysis of the market based on the material type have also been provided in the report. This includes nylon, polyester, cotton, neoprene, polypropylene, and spandex.

Pricing Insights:

• Economy
• Premium 

The report has provided a detailed breakup and analysis of the market based on the pricing. This includes economy and premium.

Age Group Insights:

• 1–15 Years
• 16–30 Years
• 31–44 Years
• 45–64 Years
• More than 65 Years

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes 1–15 years, 16–30 years, 31–44 years, 45–64 years, more than 65 years.

Distribution Channel Insights:

• Online Stores
• Offline Stores 

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online stores and offline stores.

End User Insights:

• Men
• Women
• Kids

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes men, women, and kids.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Activewear Market News:

• In 2024, STAX introduced its latest collection featuring Airlyte, described as their "softest material yet." The collection includes seven pieces in five color options, with items like the "standard" bike shorts and racer tanks receiving praise for their comfort and flattering fit. 
• In 2024, Under Armour announced a strategic partnership with ISC Sport, a custom teamwear company serving over 2,500 amateur clubs and engaging more than 800,000 athletes annually in Australia. This collaboration aims to enhance Under Armour's connection with athletes aged 18-24 by integrating "made to order" sportswear, starting with basketball.

Australia Activewear Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia activewear market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia activewear market on the basis of product type?
• What is the breakup of the Australia activewear market on the basis of material type?
• What is the breakup of the Australia activewear market on the basis of pricing?
• What is the breakup of the Australia activewear market on the basis of age group?
• What is the breakup of the Australia activewear market on the basis of distribution channel?
• What is the breakup of the Australia activewear market on the basis of end user?
• What is the breakup of the Australia activewear market on the basis of region?
• What are the various stages in the value chain of the Australia activewear market? 
• What are the key driving factors and challenges in the Australia activewear?
• What is the structure of the Australia activewear market and who are the key players?
• What is the degree of competition in the Australia activewear market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia activewear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia activewear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia activewear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.