Australia Activewear Market

Australia Activewear Market Size and Share:

The Australia activewear market size reached USD 8.3 Billion in 2024. Looking forward, the market is projected to reach USD 12.9 Billion by 2033, exhibiting a growth rate (CAGR) of 5.02% during 2025-2033. Increasing health and fitness awareness, the widespread adoption of athleisure fashion, heightened participation in sports and recreational activities, the expansion of e-commerce platforms, technological advancements in material innovation, a growing youth demographic, rising disposable incomes, government health initiatives, and the influence of social media and fitness influencers are factors boosting the market growth.

Key Trends of Australia Activewear Market:

Heightened Awareness about Health and Fitness Among Consumers

Australia has witnessed a marked increase in health and fitness consciousness, which has considerably influenced consumer trends and aided in the development of the activewear sector. This trend is evidenced by the rising number of fitness center memberships, with over 4 million Australians currently enrolled, which indicates a strong commitment towards constant physical exercise. For instance, in 2024, the activewear sector In Australia directly contributed approximately AUD 1.52 billion (USD 1.1 billion) to the GDP and indirectly added AUD 2.49 billion (USD 1.8 billion) through its supply chain. Moreover, the increase in usage of fitness clubs, group fitness, and outdoor activities to stay healthy is providing a considerable thrust to the Australia activewear market outlook.

Widespread Adoption of Athleisure Fashion

The seamless fusion of sportswear with everyday fashion, or athleisure, has gained phenomenal traction, setting a positive impact on the Australia activewear market growth. reflects a blend of functionality and style, as consumers increasingly prefer apparel that serves both fitness-related and everyday purposes. The widespread adoption of athleisure is evident in the diverse product offerings from various brands, including leggings, sports bras, and hoodies catering to a broad range of consumer preferences. Moreover, social media and fitness influencers have also propelled the trend, with social media hosting trendy activewear outfits with mass appeal, which is further fueling the market growth.

Increased Participation in Sports and Recreational Activities

The growing interest in recreational and sporting activities has significantly contributed to the demand for activewear in Australia. The country's sports culture is deeply rooted in community participation across all societal levels, with a substantial portion of the population maintaining regular physical activity. This has further resulted in burgeoning demand for personalized clothing that guarantees better performance and overall comfort. Apart from this, the government's emphasis on promoting physical activity, supported by measures to reduce inactivity, has also encouraged people to participate in sports and recreation, which is further providing a thrust to Australia activewear market share. The continuous promotion of an active lifestyle is expected to sustain and potentially increase the demand for activewear, as consumers seek products that support their active lifestyles.

Growth Drivers of Australia Activewear Market:

Expansion of E-Commerce Channels

The rise of e-commerce platforms has significantly contributed to the growing demand for activewear in Australia. Shoppers now have seamless access to a vast array of products, ranging from international brands to local labels. These platforms provide enhanced convenience, competitive pricing, and flexible delivery options, making online shopping more attractive. Many retailers utilize data analytics and AI to create personalized shopping experiences, offer product suggestions, and run targeted promotions, thereby improving customer satisfaction. Features like virtual try-ons, customer feedback, and straightforward return policies boost purchasing confidence. This digital transition especially appeals to younger customers who favor mobile shopping and trendy styles, further propelling the Australia activewear market demand in both urban and suburban areas.

Innovation in Fabric and Design Driving Activewear Adoption  

Advancements in fabric technology and garment engineering are reshaping the activewear market in Australia. Modern consumers desire clothing that balances functionality and comfort, making elements such as moisture-wicking, breathability, odor resistance, and stretchability essential. In response, brands are incorporating smart textiles and high-performance materials suitable for rigorous workouts and outdoor activities. Sustainability is also gaining importance, attracting environmentally conscious shoppers who prefer recycled materials, plant-based dyes, and ethically sourced collections. This shift in design improves athletic performance and matches the growing demand for versatile apparel that can be worn for both exercise and daily activities. Hence, ongoing innovation in material science is a crucial factor driving the growth of the activewear market in Australia.

Influence of Social Media and Fitness Influencers

According to Australia activewear market analysis, social media has emerged as a powerful influence on consumer behavior and brand loyalty. Fitness influencers, lifestyle bloggers, and celebrities often showcase activewear in their daily lives, inspiring their followers to adopt similar fashion choices. Platforms such as Instagram, TikTok, and YouTube act as significant marketing channels where visually captivating content enhances brand visibility and promotes aspirational lifestyles. User-generated content and immediate product reviews build trust and create a sense of community around fitness and wellness. Additionally, collaborations led by influencers and exclusive limited-edition releases generate urgency and exclusivity, sparking consumer interest. This interaction enables both established and up-and-coming activewear brands to connect directly with their audiences and increase sales through genuine digital storytelling.

Opportunities of Australia Activewear Market:

Sustainable and Eco-Friendly Apparel

As awareness of environmental issues grows across Australia, more consumers are looking for products that reflect their values. This trend opens a significant opportunity for activewear brands to venture into sustainable clothing lines. By utilizing recycled materials, organic cotton, bamboo fibers, and low-impact dyes, companies can develop eco-friendly collections that resonate with environmentally conscious shoppers. Brands that embrace transparent supply chains, ethical labor practices, and carbon-neutral manufacturing processes are likely to build credibility and customer loyalty. Furthermore, the push for sustainability is transcending niche markets and becoming a general expectation. By integrating sustainability into their product design and marketing strategies, activewear brands can stand out in a competitive landscape and connect with shifting consumer lifestyles and environmental commitments.

Men’s and Kids’ Activewear Expansion  

The Australian activewear sector, historically characterized by women's clothing, is witnessing an uptick in interest from male and younger audiences. The growing fitness awareness among men and the increasing emphasis on children's health are creating new opportunities for activewear brands. This opens the door for launching specialized collections designed for male athletes, gym enthusiasts, and active fathers, along with practical, stylish, and durable options for children. Aesthetic designs appealing to men or features suitable for kids, combined with targeted marketing efforts, can enhance brand penetration in these underrepresented groups. By catering to the specific comfort, sizing, and performance requirements of these demographics, brands can capture a larger market share, broaden their consumer base, and support long-term growth in Australia's changing fitness and athleisure market.

Customized and Inclusive Sizing

Inclusivity in sizing is emerging as a crucial differentiator in the Australian activewear sector, as consumers increasingly demand that fashion embraces body diversity. Providing extended sizes, adaptive fits, and designs that accommodate different body shapes allows brands to cultivate a more inclusive identity while reaching a wider customer demographic. This strategy improves accessibility and aligns with cultural movements toward body positivity and self-acceptance. By highlighting inclusive sizing through diverse representation in advertising and product lines, brands can strengthen consumer trust and engagement. Additionally, offering customized activewear that meets individual preferences for fit, support, and performance presents opportunities for enhanced customer satisfaction and loyalty. Embracing inclusivity has shifted from being optional to a strategic necessity.

Challenges of Australia Activewear Market:

Intense Market Competition

The activewear market in Australia is experiencing increasing competitive pressure as established international brands and local startups compete for consumer attention. Global brands often benefit from their scale, brand recognition, and broad product offerings. In contrast, local brands seek to stand out through niche products and a focus on regional identity. The rapid growth of e-commerce and social media marketing has lowered entry barriers, resulting in a crowded marketplace. New entrants and smaller companies find it challenging to differentiate themselves, as consumer loyalty can be fragmented and often influenced by trends, endorsements from influencers, or pricing. This intense competition compels brands to continuously innovate, uphold high product standards, and devise engaging marketing strategies to attract and retain customers in a saturated environment.

High Consumer Expectations

Australian consumers are becoming increasingly discerning in their activewear selections, seeking apparel that merges performance, style, comfort, and ethical production. Functional features like moisture-wicking, UV protection, and flexibility now need to be complemented by attractive aesthetics and contemporary designs. Additionally, consumers are placing a growing emphasis on sustainability, favoring brands that offer eco-friendly materials and transparent supply chains. At the same time, affordability is a significant concern, creating difficulties for brands in delivering high-quality and sustainable products at competitive prices. This complex demand landscape challenges companies to meet diverse expectations, foster continuous innovation, and align their value propositions with evolving consumer preferences while maintaining profitability.

Supply Chain Disruptions

The activewear industry in Australia is susceptible to fluctuations in global supply chains, particularly due to its dependence on imported textiles, accessories, and manufacturing services. Disruptions in international shipping routes, delays in acquiring raw materials, or unexpected changes in production capacity especially in regions like Southeast Asia or China directly impact inventory levels and product launches. These disruptions affect delivery schedules and lead to increased operational costs, as brands may need to find new suppliers or expedite shipments. For smaller businesses, this unpredictability can be challenging to manage. Consequently, brands are reassessing their supply chains to enhance resilience, exploring nearshoring options, diversifying sourcing strategies, and refining inventory planning to mitigate risks in an uncertain environment.

Australia Activewear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product type, material type, pricing, age group, distribution channel, and end user.

Product Type Insights:

• Top Activewear
• Bottom Activewear
• Innerwear
• Swimwear
• Outerwear 

The report has provided a detailed breakup and analysis of the market based on the product type. This includes top activewear, bottom activewear, innerwear, swimwear, and outerwear.

Material Type Insights:

• Nylon
• Polyester
• Cotton
• Neoprene
• Polypropylene
• Spandex

A detailed breakup and analysis of the market based on the material type have also been provided in the report. This includes nylon, polyester, cotton, neoprene, polypropylene, and spandex.

Pricing Insights:

• Economy
• Premium 

The report has provided a detailed breakup and analysis of the market based on the pricing. This includes economy and premium.

Age Group Insights:

• 1–15 Years
• 16–30 Years
• 31–44 Years
• 45–64 Years
• More than 65 Years

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes 1–15 years, 16–30 years, 31–44 years, 45–64 years, more than 65 years.

Distribution Channel Insights:

• Online Stores
• Offline Stores 

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online stores and offline stores.

End User Insights:

• Men
• Women
• Kids

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes men, women, and kids.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Activewear Market News:

• In 2024, STAX introduced its latest collection featuring Airlyte, described as their "softest material yet." The collection includes seven pieces in five color options, with items like the "standard" bike shorts and racer tanks receiving praise for their comfort and flattering fit. 
• In 2024, Under Armour announced a strategic partnership with ISC Sport, a custom teamwear company serving over 2,500 amateur clubs and engaging more than 800,000 athletes annually in Australia. This collaboration aims to enhance Under Armour's connection with athletes aged 18-24 by integrating "made to order" sportswear, starting with basketball.

Australia Activewear Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia activewear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia activewear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia activewear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.