Australia Bathroom Accessories Market

Australia Bathroom Accessories Market Overview:

The Australia bathroom accessories market size reached USD 484.45 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,279.00 Million by 2033, exhibiting a growth rate (CAGR) of 11.38% during 2025-2033. The market is being fueled by boosting demand for sustainability, with consumers highly choosing eco-friendly materials. The trend towards smart homes is also driving the use of technologically advanced bathroom products, accelerating convenience and energy efficiency. The growing emphasis on home renovations and individualizing living spaces is also fueling demand for customizable bathroom accessories. These elements are all impacting the growth of the market and reforming its dynamics, leading to an increased Australia bathroom accessories market share.

Australia Bathroom Accessories Market Trends:

Growing Demand for Environmentally Friendly Bathroom Accessories

With heightening environmental consciousness among consumers in Australia, the bathroom accessory market is observing a drastic change, with sustainability as a leading trend. Amplifying numbers of households and companies are turning to eco-friendly accessories like bamboo towel racks, biodegradable shower curtains, and recycled material-based accessories. This movement towards sustainability is fueled not just by ethical factors but also due to improving access to green alternatives. Manufacturers are catering to this demand by adding sustainable materials and manufacturing processes to their product offerings so that bathroom accessories play a part in minimizing waste and saving resources. For instance, in February 2024, Meir Australia and Designer Bathrooms Plus showcased prominent bathroom and kitchen trends, which include Meir's cold start tapware, eco-friendly fixtures, and minimalist-luxe finishes encouraging environmentally friendly, sensorial-based design aesthetic. Moreover, as environmentally friendly choices gain priority, green bathroom accessories become a staple for Australian bathrooms. This trend is likely to boost the development of the Australian bathroom accessories industry, with more environmentally friendly products becoming mainstream and available to a broad consumer base. Sustainability remains key to influencing buying habits and new product developments in the industry.

Growth in Smart Bathroom Accessories

The incorporation of smart technology in bathroom accessories is a fast-developing trend in Australia, driven by the surge in the uptake of smart home devices. Buyers are now searching for bathroom products that provide more convenience, efficiency, and comfort. Smart bathroom accessories like motion-activated faucets, smart showers, and mobile app- or voice-command-controlled heated towel racks are becoming more popular. For instance, in May 2025, Australia's smart toilets, such as the Roca In-Wash Inspira (\$4-5k), became more in demand, featuring high-end attributes such as self-cleaning and temperature control, with year-to-year growth in demand. Moreover, these products bring such advantages as water saving, temperature control, and more control over bathroom spaces, attracting innovative and luxury-minded consumers looking for technology and sophistication in the home. Smart home technology expansion has created opportunities for Australia bathroom accessories market growth with consumers looking to incorporate cutting-edge solutions into their daily lives. This trend is indicative of an overall need for more connected, energy-efficient homes. As the demand for smart bathroom accessories continues to increase, manufacturers will highly provide more advanced and energy-saving solutions.

Customization and Tailored Bathroom Solutions

There is a discernible trend in Australia toward the customization and personalization of bathroom accessories as people want to individualize their bathrooms to better reflect their individual tastes and requirements. This is making demand for personalized towel racks, individually sized shower heads, and personalized storage space solutions that can accommodate personal style needs. It's either the selection of a right material or a right finish; Australians now place greater importance on designing the bathroom space with a personal style in mind. As shoppers spend money on home remodels and renovations, the need for personalized bathroom solutions increases, shaping the quality and nature of products in the market. This trend towards personalization enables homeowners to create their bathrooms into desirable and functional environments. Consequently, the Australian bathroom accessories market is growing, with shoppers more and more focusing on products that provide flexibility and a personal touch. This accelerating demand for customization will drive additional market innovation and growth.

Australia Bathroom Accessories Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product and application.

Product Insights:

• Towel Rack/Ring
• Hook
• Paper Holder
• Grab Bars
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes towel rack/ring, hook, paper holder, grab bars, and others.

Application Insights:

• Commercial
• Residential

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes commercial and residential.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Bathroom Accessories Market News:

• In January 2024, Kohler launched the PureWash Bidet seat with voice operation using Alexa and Google Home to provide hands-free operation of spray, dryer, and UV sanitation. The feature addresses the rising need in Australia for highly advanced, sanitary bathroom fittings to improve convenience and be in line with new bathroom trends.
• In March 2025. Bunnings has launched an enlarged range of bathroom accessories, prioritizing safety and usability for older Australians and the disabled. The revamped collection comprises more than 2,500 items, including bathroom aids for safety, intelligent bathroom devices, and accessible showers, stocked in stores and online.

Australia Bathroom Accessories Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia bathroom accessories market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia bathroom accessories market on the basis of product?
• What is the breakup of the Australia bathroom accessories market on the basis of application?
• What is the breakup of the Australia bathroom accessories market on the basis of region?
• What are the various stages in the value chain of the Australia bathroom accessories market? 
• What are the key driving factors and challenges in the Australia bathroom accessories?
• What is the structure of the Australia bathroom accessories market and who are the key players?
• What is the degree of competition in the Australia bathroom accessories market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia bathroom accessories market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia bathroom accessories market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia bathroom accessories industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.