Australia Bathroom Accessories Market Size, Share, Trends and Forecast by Product, Application, and Region, 2026-2034

Australia Bathroom Accessories Market Summary: 

The Australia bathroom accessories market size was valued at USD 540.02 Million in 2025 and is projected to reach USD 1,373.00 Million by 2034, growing at a compound annual growth rate of 10.92% from 2026-2034. 

The Australia bathroom accessories market is experiencing robust expansion driven by heightened consumer focus on home aesthetics and functionality. The increasing awareness of the environment has increased the pace of demand for sustainable products made of bamboo and recycled materials. The adoption of smart home technologies has triggered the desire to use technologically advanced bathroom solutions that can provide higher levels of convenience and water conservation. The increase in urbanization and the growth of disposable incomes keep driving investment in bathroom upgrades and high-end fittings, which add to the overall market share of Australia bathroom accessories. 

Key Takeaways and Insights: 

• By Product: Towel rack/ring dominates the market with a share of 32% in 2025, driven by essential bathroom functionality requirements and increasing preference for organized storage solutions in residential and commercial spaces. 

• By Application: Residential leads the market with a share of 59% in 2025, fueled by rising home renovation activities and growing homeowner investment in bathroom upgrades for improved comfort and aesthetics. 

• By Region: Australia Capital Territory & New South Wales represents the largest segment with a market share of 31% in 2025, supported by high population density, robust construction activity, and elevated consumer spending on home improvements. 

• Key Players: The Australia bathroom accessories market exhibits moderate competitive intensity, with established multinational corporations competing alongside regional manufacturers. Major players focus on product innovation, sustainability initiatives, and expanding distribution networks through partnerships with leading retailers and online platforms. 

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The Australian bathroom accessories industry is undergoing a significant transformation as consumer preferences evolve toward products that combine functionality with aesthetic appeal. Manufacturers are responding by introducing innovative designs incorporating premium materials such as stainless steel, brass, and sustainable alternatives. The growing emphasis on water conservation, supported by government initiatives including the Water Efficiency Labelling and Standards scheme, is driving demand for eco-conscious bathroom fixtures. For instance, in March 2025, Bunnings Warehouse expanded its assisted living product range to include over 2,500 bathroom safety and accessibility items, addressing the needs of Australia's aging population and individuals with disabilities. This strategic move reflects the broader industry trend toward inclusive design and accessible bathroom solutions that maintain aesthetic appeal while enhancing safety and independence. 

Australia Bathroom Accessories Market Trends: 

Growing Demand for Eco-Friendly Bathroom Accessories 

Growing environmental awareness among Australian consumers is transforming the bathroom accessories market, driving demand for sustainable and eco-friendly products. In response, manufacturers are integrating materials such as bamboo, recycled plastics, and biodegradable components into their offerings. Modern designs now emphasize environmentally responsible aesthetics without compromising on quality or luxury, combining minimalist elegance with functional innovation. This shift reflects the industry’s focus on meeting consumer expectations for sustainability while maintaining premium standards in bathroom fixtures and accessories. 

Integration of Smart Technology in Bathroom Accessories 

The adoption of smart home technologies is extending into bathroom spaces, with consumers seeking connected devices that enhance convenience and efficiency. Motion-activated faucets, digitally controlled heated towel racks, and voice-operated bathroom fixtures are gaining popularity among technology-conscious homeowners. Smart toilets with features like self-cleaning mechanisms, temperature regulation, and integrated bidet functions are witnessing strong and growing demand in Australia. These advanced bathroom fixtures appeal to consumers seeking enhanced hygiene, comfort, and convenience, driving increased adoption across residential and premium bathroom segments. For instance, in January 2024, Kohler announced to present a wide range of innovative smart home wellness products at CES 2024, with the PureWash Bidet Seat generating the most buzz. In addition to this standout product, the company will also highlight practical innovations such as advanced smart shower valves, enhanced bathroom ventilation systems, and other cutting-edge solutions. 

Rising Focus on Accessible and Age-Friendly Bathroom Products 

Australia’s aging population is fueling demand for bathroom accessories that enhance safety, accessibility, and user convenience. Products such as grab bars, non-slip mats, adjustable shower heads, and ergonomically designed fixtures are increasingly incorporated into modern bathroom designs. The introduction of the Livable Housing Design Standard in the National Construction Code emphasizes age-inclusive design by requiring reinforced walls around toilets and showers to accommodate future grab rail installation, highlighting the market’s focus on accessible and safe home environments. 

Market Outlook 2026-2034: 

The outlook for the Australia bathroom accessories market remains favorable, supported by ongoing residential construction, home renovations, and growing consumer interest in premium bathroom solutions. Government housing initiatives aimed at expanding housing supply and promoting new developments are expected to sustain demand for bathroom fixtures and accessories. Combined with evolving design preferences and the push for modern, high-quality bathroom environments, these factors continue to drive steady growth and opportunities for manufacturers and suppliers in the market. The market generated a revenue of USD 540.02 Million in 2025 and is projected to reach a revenue of USD 1,373.00 Million by 2034, growing at a compound annual growth rate of 10.92% from 2026-2034. 

Australia Bathroom Accessories Market Report Segmentation: 

Product Insights: 

• Towel Rack/Ring 
• Hook 
• Paper Holder 
• Grab Bars 
• Others 

The towel rack/ring dominates with a market share of 32% of the total Australia bathroom accessories market in 2025. 

Towel racks and rings remain essential bathroom accessories across residential and commercial applications, providing organized storage and convenient access to towels. Australian consumers increasingly favor designs that combine durability with aesthetic appeal, including options in brushed nickel, matte black, and chrome finishes that complement contemporary bathroom interiors. The segment benefits from rising bathroom renovation activity and consumer preference for coordinated accessory sets. 

Manufacturers are introducing heated towel rack variants that offer added functionality during colder months while contributing to energy efficiency when integrated with smart home systems. The demand for wall-mounted and freestanding towel rack designs continues to expand, driven by diverse bathroom configurations and consumer desire for flexible installation options that maximize space utilization in both compact urban apartments and larger suburban residences. 

Application Insights: 

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• Commercial 
• Residential 

The residential leads with a share of 59% of the total Australia bathroom accessories market in 2025. 

The residential application segment dominates the Australia bathroom accessories market, driven by sustained homeowner investment in bathroom renovations and upgrades. Rising property values and the desire to enhance living spaces have encouraged Australian households to allocate significant budgets toward bathroom improvements. The segment benefits from growing consumer awareness of design trends, including minimalist aesthetics, premium finishes, and coordinated accessory collections that create cohesive bathroom environments. 

Homeowners are increasingly prioritizing functionality alongside aesthetics, with demand growing for accessories that address storage challenges, accessibility needs, and sustainability preferences. During the September quarter of 2023, Australian homeowners invested over $3 billion in home renovations and extensions, reflecting strong consumer spending on improving and expanding residential properties. Reflecting a strong consumer appetite for home improvement projects that include bathroom upgrades. 

Regional Insights: 

• Australia Capital Territory & New South Wales 
• Victoria & Tasmania 
• Queensland 
• Northern Territory & Southern Australia 
• Western Australia 

Australia Capital Territory & New South Wales represents the largest share with 31% of the total Australia bathroom accessories market in 2025. 

The Australia Capital Territory and New South Wales lead the bathroom accessories market, supported by the highest population concentration and robust construction activity in the Sydney metropolitan area. The region benefits from elevated consumer spending power, with households demonstrating strong preference for premium bathroom fixtures and contemporary design solutions. Government housing initiatives continue to stimulate new construction, with NSW committed to delivering approximately 377,000 homes under the National Housing Accord. 

The Low and Mid-Rise Housing Policy, effective February 2025, is expected to unlock 112,000 homes across NSW over five years, creating substantial opportunities for bathroom accessories demand. The region's mature retail infrastructure, including major hardware retailers and specialty bathroom showrooms, provides consumers with extensive product access and supports market growth through enhanced distribution channels. 

Market Dynamics: 

Growth Drivers: 

Why is the Australia Bathroom Accessories Market Growing? 

Robust Home Renovation and New Construction Activity 

The Australian residential construction and renovation sector continues to drive significant demand for bathroom accessories across all product categories. Rising property values and limited housing availability have encouraged homeowners to invest in upgrading existing properties rather than relocating, with bathroom renovations representing a priority improvement area. The Australia residential real estate market size reached USD 6.2 Trillion in 2024. Looking forward, the market is expected to reach USD 7.9 Trillion by 2033, exhibiting a growth rate (CAGR) of 2.59% during 2025-2033, with approximately one in three households undertaking renovation projects. New residential construction activity, supported by government initiatives addressing housing affordability challenges, ensures sustained demand for bathroom fixtures and accessories in newly built homes across metropolitan and regional markets. 

Government Water Efficiency Regulations Promoting Sustainable Products 

Australia's Water Efficiency Labelling and Standards scheme continues to influence consumer purchasing decisions and manufacturer product development, driving demand for water-efficient bathroom accessories. The mandatory labeling program requires registration and water efficiency ratings for regulated products, including showers, taps, and flow controllers, encouraging the adoption of sustainable bathroom solutions. The WELS scheme is expected to save Australians over AUD 1.7 billion in reduced utility bills in 2025, equivalent to approximately AUD 243 per four-person household annually. This regulatory framework stimulates innovation in water-saving bathroom accessories while promoting consumer awareness of environmental considerations in purchasing decisions. 

Aging Population Creating Demand for Accessible Bathroom Solutions 

Australia's demographic shift toward an older population is generating increased demand for bathroom accessories that prioritize safety, accessibility, and ease of use. According to the Australian Bureau of Statistics, more than 5.5 million Australians live with a disability, while over one in six Australians is aged 65 and older, with preferences shifting toward aging in place rather than residential care facilities. This demographic trend has created a substantial market for grab bars, non-slip accessories, adjustable fixtures, and ergonomic bathroom products that support independent living while maintaining aesthetic appeal. 

Market Restraints: 

What Challenges the Australia Bathroom Accessories Market is Facing? 

High Cost of Premium Bathroom Accessories 

The luxury bathroom accessories are mostly not accessible to many consumers due to the high price of the luxury bathroom accessories, particularly the ones that have advanced technology or high-quality materials. Designer collections and smart fixtures are frequently outside the affordability range of the price-sensitive purchasers, which can limit the growth of demand in specific segments. Consequently, the wide usage of expensive bathroom accessories might be limited, especially where price is a key factor in the purchasing decision in a market. 

Raw Material Price Volatility 

Varying prices of raw materials, including brass, stainless steel, glass, acrylic plastics, and others, pose a problem of pricing and margins to manufacturers of bathroom accessories. The fluctuations in global commodity prices and pressure in the supply chains can pose a challenge to the continuous delivery of affordable retail prices and maintaining product quality. Such differences compel businesses to strike a balance between cost management and the delivery of premium quality bathroom accessory products. 

Skilled Labor Shortages in the Construction Sector 

The persistent lack of skilled labour supply in the Australian construction sector has impacted the demand for bathroom accessories by slowing down renovations and new construction projects. The scarcity of skilled plumbers and installers may increase the time frame of the project and increase the cost of installation to the consumers. This shortage of labor has indirect effects on the growth of the market since slower completion of projects and higher costs could diminish the immediate demand for bathroom fixtures and accessories. 

Competitive Landscape: 

The Australia bathroom accessories market is characterized by the presence of established multinational corporations alongside regional manufacturers and specialty retailers. Key market participants focus on product differentiation through design innovation, premium material selection, and sustainability credentials. Strategic partnerships with major retail chains and expansion of e-commerce distribution channels represent primary competitive strategies. Manufacturers are investing in product development to address evolving consumer preferences for smart bathroom technologies, eco-friendly materials, and accessible designs. The competitive landscape continues to evolve as companies respond to changing regulatory requirements, demographic shifts, and emerging design trends that shape consumer purchasing decisions. 

Recent Developments: 

• June 2025: Barelli Bathrooms, a prominent player in modern bathroom accessories and design, revealed its new national brand ambassador collaboration with acclaimed interior designer and media personality, Kellie Richardson. 

• September 2024: Caroma partnered with DisplaWise to execute a nationwide launch of the Caroma Contura II product line. The collection showcases a refined and natural design, featuring matte white and matte clay ceramics complemented by brushed bronze metal accents, creating a cohesive and sophisticated bathroom ensemble. 

Australia Bathroom Accessories Market Report Coverage: