Australia Bicycle Market

Australia Bicycle Market Overview:

The Australia bicycle market size reached USD 1.9 Billion in 2024. Looking forward, the market to is projected to reach USD 3.3 Billion by ​2033​, exhibiting a growth rate (CAGR) of 5.80% during 2025-2033. The market is propelled by increasing health consciousness, ecofriendly concerns, and the need for sustainable mobility. Urban infrastructure spending increased recreational cycling, and lifestyle-based fitness further contribute to growth. Improvements in bicycle technology and growing government efforts encouraging cycling also fuel the widening consumer base and changing market dynamics.

Key Trends of Australia Bicycle Market:

Growing Popularity of E-Bikes in Australia

The Australia cycling market has witnessed a large shift toward electric bicycles (e-bikes) over the past couple of years. The trend aligns with the growing consumer demand for cleaner and more convenient means of transport. As urbanization is on the rise and more people are shunning cars for short distances, e-bikes have emerged as a practical choice. Because of their convenience, reduced environmental impact, and ability to ride through metropolitan traffic, e-bikes are transforming Australians' views on cycling. The Australia bicycle market growth illustrates a steady rise in the use of e-bikes, with most considering them as practical alternatives to traditional means of transport. For instance, in October 2023, Reid Cycles debuted new e-scooter and e-bike models at Eurobike. As e-bikes account for 25% of Australian sales, Reid reorganized operations to centralize global development and improve product quality and innovation. Moreover, the government's encouragement for environmentally friendly transport and a healthy lifestyle is also boosting demand for electric bicycles. As e-bikes gain popularity, their share of the overall bicycle market is also expected to increase, putting them in the vanguard of motivating the future of the industry.

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Increased Investment in Cycling Infrastructure in Australia

As cycling grows more popular in Australian cities, there is more emphasis on enhancing cycling infrastructure. This is a trend that is significant in helping the bicycle market grow, as improved facilities help ensure that cycling is convenient and safer for the public. The Australian government and local governments have realized the significance of investing in cycling lanes, bike-sharing schemes, and overall transport systems that include cycling as a key component. This investment is expanding the demand of bicycles, with a positive role in boosting Australia bicycle market outlook in total. Better infrastructure not only makes commuters eager for more cycles because it enhances the urge of bicycles, but it encourages other types of biking as well, by developing safe lanes and dedicated biking roads, whereby the people are willing to employ the bikes as the ideal transport medium since they facilitate wider market shares to form even better biking societies in general.

Growing Demand for Personalized and High-Performing Bicycles

The Australia bicycle market has, in recent years, seen a trend toward personalized and high-performance bikes, particularly in road cycling and mountain biking. For example, in August 2023, Garmin launched the Rally RS100 power meter pedal, with 120hrs battery life and Shimano SPD-SL cleat compatibility, designed to measure cycling performance. Furthermore, people now want more efficient, durable, and personalized bikes. This is observed in the form of rising demand for personalized bikes to cater to needs, like competitive racing, off-road, or recreational purposes. Customization options like frame materials, gearing, and suspension systems have gained significance among consumers in choosing bikes. Demand for such high-end bikes, as the market report foresees, is expected to grow as part of an overall trend toward consumer personalization. As a result, businesses are responding by offering highly advanced and specialty bicycles, bringing about a sizeable increase in the overall Australia bicycle market share of performance bikes. This is set to be on the rise, further propelling the market for bicycles.

Growth Drivers of Australia Bicycle Market:

Health and Fitness Awareness

According to Australia bicycle market analysis, the increasing focus on health and wellness is a major factor driving bicycle adoption throughout the country. Cycling is being recognized not just as a leisure activity but also as an efficient method of exercise that enhances cardiovascular health, aids in weight control, and boosts mental wellness. As worries about sedentary lifestyles and related health issues grow, Australians are incorporating cycling into their everyday lives. Fitness enthusiasts and health-focused individuals significantly contribute to market growth, while community cycling clubs and wellness initiatives further promote participation. This trend establishes bicycles as both a lifestyle choice and a functional tool for sustaining long-term health.

Eco-Friendly Mobility Preference

Environmental awareness is another key element propelling the growth of the bicycle sector in Australia. Increasing concerns about carbon emissions, air pollution, and climate change are motivating people to transition from traditional fuel-powered vehicles to eco-friendly options. Bicycles are increasingly perceived as a sustainable transportation mode that aligns with the country’s drive toward greener urban mobility. Both city commuters and recreational cyclists are adopting bicycles to minimize their environmental impact. Moreover, the rise of electric bicycles combines convenience with ecological responsibility, attracting a wider audience. This shift toward eco-consciousness is anticipated to continue influencing consumer choices and market strategies in the years ahead.

Urban Congestion and Fuel Costs

Australia bicycle market demand is being impacted by rising urban congestion and increasing fuel prices, making traditional commuting both expensive and time-consuming. Bicycles are emerging as a viable alternative, allowing quicker travel in congested urban areas while evading the costs associated with fuel and vehicle upkeep. The growing issues related to traffic delays are motivating office workers, students, and delivery riders to depend on bicycles for greater efficiency. Additionally, the economic benefits of cycling, along with its environmental and health advantages, enhance its appeal among various consumer demographics. With urbanization escalating, bicycles are more frequently recognized as a practical solution to contemporary mobility challenges in Australian cities.

Australia Bicycle Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on type, technology, price, distribution channel, and end user.

Type Insights:

• Road Bicycle
• Mountain Bicycle
• Hybrid Bicycle
• Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes road bicycle, mountain bicycle, hybrid bicycle, and others.

Technology Insights:

• Electric
• Conventional

A detailed breakup and analysis of the market based on the technology have also been provided in the report. This includes electric and conventional.

Price Insights:

• Premium
• Mid-Range
• Low-Range

The report has provided a detailed breakup and analysis of the market based on the price. This includes premium, mid-range, and low-range.

Distribution Channel Insights:

• Online Stores
• Offline Stores

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online stores and offline stores.

End User Insights:

• Men
• Women
• Kids

The report has provided a detailed breakup and analysis of the market based on the end user. This includes men, women, and kids.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided, including:

• Avanti Bikes
• Bastion Cycles
• Bossi Bicycles
• Curve Cycling
• Down Under Cycles Pty Ltd
• EARTH Electric Bikes
• Giant Bicycles
• GPI Apollo Bicycle Co. Pty. Ltd
• Malvern Star
• Merida Bikes
• Reid Cycles
• Trek Bicycle Corporation

Australia Bicycle Market News:

• In January 2024, TAV, an Australian e-bike manufacturer, signed a 10 million AUD memorandum of understanding to increase its production capacity in Tamil Nadu. The deal is expected to increase production from 25,000 to 100,000 units within three years. TAV will also introduce its first Indian-produced mid-drive electric bike, the 'Family e-bike.'

Australia Bicycle Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia bicycle market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia bicycle market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia bicycle industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.