Australia Broom and Mop Market

Australia Broom and Mop Market Overview:

The Australia broom and mop market size reached USD 120.40 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 232.46 Million by 2033, exhibiting a growth rate (CAGR) of 6.80% during 2025-2033. The market is witnessing significant growth due to rising demand for efficient cleaning solutions in households and commercial spaces. The innovations in product design, such as ergonomic handles and durable materials, along with increased focus on hygiene and cleanliness and expanding retail options, are also contributing to a significant increase in the Australia broom and mop market share.

Australia Broom and Mop Market Trends:

Growing Demand for Smart Cleaning Solution

Smart cleaning solutions are gaining traction in the Australia broom and mop market with innovations like self-wringing and spray-function mops enhancing convenience and efficiency. Self-wringing mops eliminate the need for manual wringing reducing physical strain and making the cleaning process quicker and more hygienic. These advancements are appealing to consumers looking for smarter, less time-consuming cleaning options. For instance, in March 2024, Roborock announced the launch of its Qrevo MaxV smart robotic vacuum and mop in Australia and New Zealand. Featuring a FlexiArm Design™ for edge cleaning, 7,000Pa suction power and a multifunctional dock for self-maintenance the device offers a hands-free cleaning experience. These mops typically feature a mechanism that allows users to squeeze out excess water with minimal effort. Additionally, spray mops which come with built-in spray functions enable users to apply cleaning solutions directly to surfaces without the need for a separate spray bottle. This allows for more controlled application reducing waste and making cleaning more effective. These advancements cater to the growing demand for user-friendly, time-saving cleaning solutions particularly in households and commercial spaces looking for efficient and modern tools. As a result, the market for smart cleaning mops continues to grow in popularity reflecting the changing consumer preferences in Australia.

Innovative Designs

The demand for comfort, light to use, and easy-handling brooms and mops is driving innovation in the Australian market of brooms and mops. Individuals are increasingly interested in cleaning equipment that provides comfort and ease of use, especially for individuals with mobility issues or in multi-task applications. For instance, in March 2025, Roborock announced the launch of its advanced cleaning solutions in Australia, featuring the Saros Series, F25 Series, and Qrevo EdgeC. With innovative designs, powerful suction, and mopping capabilities, the new lineup showcases cutting-edge technology and smart features, promising to transform home cleaning experiences for Australian consumers. Ergonomically designed handles, which reduce back and wrist strain, are becoming the norm. Lightweight materials make these products more portable and convenient to store, appealing to a broader consumer base, including those with limited living space. Additionally, designs that incorporate features like adjustable handles and simple head replacement are making brooms and mops more convenient. These new features not only improve the cleaning experience but also to the durability and functionality of the products as a whole. As a result, these design improvements are fueling the Australia broom and mop market growth, meeting evolving consumer preferences for efficient, user-friendly cleaning solutions.

Australia Broom and Mop Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Brooms
• Mops

The report has provided a detailed breakup and analysis of the market based on the product type. This includes brooms and mops.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retail

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, and online retail.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Broom and Mop Market News:

• In May 2025, MOVA Tech announced the launch of its innovative cleaning solutions in Australia, introducing the X4 Pro Wet and Dry Vacuum Cleaner, Z50 Ultra Robot Vacuum and Mop, and P50 Pro Ultra Robot Vacuum and Mop. These products feature advanced technologies for effective stain removal and automated cleaning, transforming the home cleaning experience.
• In May 2025, Roborock announced the launch of its Qrevo Series in Australia and New Zealand, featuring the Qrevo C and Qrevo L mid-range robot vacuums. With advanced cleaning technology, including hair detangling and edge-to-edge mopping, these models promise powerful performance at an accessible price, catering to consumers' desire for effortless home cleaning.

Australia Broom and Mop Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia broom and mop market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia broom and mop market on the basis of product type?
• What is the breakup of the Australia broom and mop market on the basis of distribution channel?
• What is the breakup of the Australia broom and mop market on the basis of region?
• What are the various stages in the value chain of the Australia broom and mop market? 
• What are the key driving factors and challenges in the Australia broom and mop market?
• What is the structure of the Australia broom and mop market and who are the key players?
• What is the degree of competition in the Australia broom and mop market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia broom and mop market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia broom and mop market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia broom and mop industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.