Australia Carpet Cleaner Market

Australia Carpet Cleaner Market Overview:

The Australia carpet cleaner market size reached USD 13.276 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 21.50 Million by 2033, exhibiting a growth rate (CAGR) of 5.50% during 2025-2033. The growing pet adoption and the shift toward smart, automated cleaning are driving the carpet cleaner market. Households seek effective solutions for pet-related mess, while demand for artificial intelligence (AI)-powered, hands-free devices highlights user preference for convenience, efficiency, and consistent carpet maintenance, influencing the Australia carpet cleaner market share.

Australia Carpet Cleaner Market Trends:

Increased Demand from Pet Parents

The rising adoption of pets in Australia is driving the demand for carpet cleaning products and services, as households seek effective solutions to manage pet hair, stains, and odors. Pets inevitably contribute to carpet wear and tear by tracking in dirt, shedding hair, and leaving stains and odors that ordinary vacuuming cannot adequately address. This recurring challenge is encouraging pet parents to invest in specialized solutions that are designed specifically for pet-related cleaning concerns. The need is not occasional but frequent, as accidents, spills, and the persistence of pet hair and dander create a cycle of ongoing maintenance. In response, manufacturers are actively innovating to meet this growing requirement, introducing equipment and cleaning agents with advanced features, such as stronger suction, anti-tangle brush systems, and odor-neutralizing formulations. A prime example is the 2025 launch of Roborock’s ultra-slim Saros 10R robot vacuum in the Australian market. This model integrates powerful 20,000Pa suction, dual anti-tangle brushes, and intelligent carpet detection to enhance cleaning efficiency. Coupled with advanced AI navigation and an automatic mop-lifting function, it is specifically engineered to support pet-friendly and carpeted households by offering a reliable 2-in-1 vacuuming and mopping solution. Such innovations highlight how manufacturers are strategically positioning their products to address the unique challenges faced by pet parents.

Rise of Smart and Automated Cleaning Solutions

The Australia carpet cleaner market growth is driven by the increasing demand for smart and automated cleaning solutions. People are progressively looking for products that merge exceptional performance with convenience, showcasing a change in lifestyle priorities where saving time and simplicity are greatly appreciated. Automated systems, especially those featuring sophisticated navigation, self-cleaning abilities, and powerful suction, meet the needs for efficiency and reduced labor. These innovations attract busy families that need regular carpet maintenance without committing significant manual labor. Additionally, incorporating AI into cleaning machines boosts their capabilities by allowing accurate obstacle identification, flexible cleaning strategies, and better carpet detection, guaranteeing enhanced outcomes over traditional approaches. The self-cleaning capabilities of these devices, including automatic dustbin emptying or scheduling, lessen the load on users and enhance regular cleaning practices. In 2024, Roborock launched the Q8 Max+ in Australia, featuring 5,500Pa suction, a dual roller brush, and improved carpet cleaning performance. It also included Reactive AI obstacle avoidance and a self-emptying dock for hands-free cleaning up to 7 weeks. With growing awareness about these advantages, Australian households and businesses are investing in advanced carpet cleaning technologies. This trend enhances short-term sales while also promoting sustained market growth by generating chances for product enhancements, repeat buying, and increased adoption of high-end cleaning solutions.

Australia Carpet Cleaner Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product, cleaning methods, distribution, and end user.

Product Insights:

• Upright
• Canister
• Handheld

The report has provided a detailed breakup and analysis of the market based on the product. This includes upright, canister, and handheld.

Cleaning Methods Insights:

• Carpet Extractor
• Carpet Steamers

A detailed breakup and analysis of the market based on the cleaning methods have also been provided in the report. This includes carpet extractor and carpet steamers.

Distribution Insights:

• Offline
• Online

The report has provided a detailed breakup and analysis of the market based on the distribution. This includes offline and online.

End User Insights:

• Commercial
  • Hospitality and Retail
  • Corporate Offices
  • Government Institutions
  • Educational Institutes
  • Travel and Transportation
  • Others
• Residential
• Contract Cleaners

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes commercial (hospitality and retail, corporate offices, government institutions, educational institutes, travel and transportation, and others), residential, and contract cleaners.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Carpet Cleaner Market News:

• In May 2025, Tineco launched the Carpet One Cruiser in Australia, priced at A$999 and available at Harvey Norman. This high-performance carpet cleaner features 75°C PowerDry, iLoop Smart Sensor, and self-cleaning technology for faster, deeper, and easier cleaning. It targets homes with pets or children, offering powerful suction, quick drying, and user-friendly design.
• In May 2025, MOVA Tech entered the Australian market with advanced smart cleaners, including the X4 Pro Vacuum, Z50 Ultra, and P50 Pro Ultra. With up to 19,000Pa suction, hot water mopping, and AI tech, these devices effectively clean carpets and hard floors. Available at JB Hi-Fi, Harvey Norman, and online, they set a new standard in home cleaning.

Australia Carpet Cleaner Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia carpet cleaner market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia carpet cleaner market on the basis of product?
• What is the breakup of the Australia carpet cleaner market on the basis of cleaning methods?
• What is the breakup of the Australia carpet cleaner market on the basis of distribution?
• What is the breakup of the Australia carpet cleaner market on the basis of end user?
• What is the breakup of the Australia carpet cleaner market on the basis of region?
• What are the various stages in the value chain of the Australia carpet cleaner market? 
• What are the key driving factors and challenges in the Australia carpet cleaner market?
• What is the structure of the Australia carpet cleaner market and who are the key players?
• What is the degree of competition in the Australia carpet cleaner market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia carpet cleaner market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia carpet cleaner market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia carpet cleaner industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.