Australia Chocolate Market

Australia Chocolate Market Overview:

The Australia chocolate market size reached USD 1.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.2 Billion by 2033, exhibiting a growth rate (CAGR) of 5.23% during 2025-2033. The market is witnessing steady growth, led by strong consumer demand, product availability, growing retail distribution, and differentiated offerings across formats and price segments, with rising presence in supermarkets, convenience stores, specialty shops, and online channels across the country.

Australia Chocolate Market Trends:

Rising Preference for Premium and Artisan Chocolate

Australian shoppers are highly seeking out high-quality, small-batch, and artisanal chocolate. The move is fuelled by a rise in interest for genuine ingredients, unique flavour profiles, and sustainable sourcing. For example, in October 2024, Aldi became the first supermarket in Australia to join Tony's Open Chain, introducing three Choceur CHOCO CHANGER chocolate bars with Dark Salty Fudge Almond, Milk Honeycomb Nougat, and Milk Salted Caramel Brownie flavours. Furthermore, bean-to-bar products, single-origin cocoa, and low-sugar options have risen to the top among health-orientated and quality-driven consumers. The change is part of a larger movement away from mass-produced chocolate and towards curated experiences and open sourcing. Specialty food stores and gourmet outlets have experienced mounting foot traffic as consumers look for novelty and handcraft. Limited edition seasonal offerings and collaborations with local chefs are also increasingly prevalent. Australia chocolate market outlook shows that premium segments will continue to influence purchase behavior and pricing trends, especially among younger consumers with disposable income. With the distinction between indulgence and well-being diminishing, brands are innovating through formulation and packaging to satisfy elevated expectations and remain pertinent in an increasingly taste-driven competitive environment.

Plant-Based Chocolate Gaining Mainstream Momentum

The demand for dairy-free and plant-based chocolate is accelerating in Australia, reflecting the broader shift toward vegan and flexitarian lifestyles. Oat milk, almond milk, and coconut milk alternatives have expanded chocolate formulation options, enabling new textures and tastes that resonate with a wider audience. These products are no longer confined to niche shelves but are increasingly found in mainstream supermarkets and convenience stores. The appeal extends beyond dietary restrictions—consumers are driven by environmental and health considerations, contributing to sustained uptake. Texture innovations, cleaner labels, and certifications such as organic or non-GMO further strengthen consumer confidence. Australia chocolate market share of plant-based segments is expanding, prompting manufacturers to diversify portfolios and enhance visibility across digital and retail platforms. As consumer literacy around ingredients and sustainability rises, demand for inclusive chocolate products will likely deepen, signaling a more permanent shift in how Australians define quality and value in their chocolate choices.

Seasonal and Gifting Segments Driving Volume Growth

Seasonal purchases of chocolates linked to festivals, cultural events, and gift-giving occasions are recording consistent Australia chocolate market growth. Christmas and Easter continue to be the strongest peak seasons, while emerging trends, such as Valentine's Day, Mother's Day, and corporate gifts fuel wider calendar-driven demand. Decorative packaging, thematic assortment, and limited-edition product launches are central to drawing this attention. For instance, in June 2024, Cadbury announced the launch of Dairy Milk Velvet in Australia, with 40% more cocoa and 25% more milk content, and with country-wide release starting 29 July to celebrate World Chocolate Day festivities. Moreover, consumers are also spending more on presentation, with personalized choices and high-end wrapping driving last-minute purchase decisions. Online channels and click-and-collect options have increased convenience and accessibility, driving impulse and bulk purchases. Australia chocolate growth within the gifting category highlights the emotional and experiential status of chocolate within the consumer psyche, transcending a treat to become an expression of connection and concern. While digital marketing and influencer-driven campaigns heighten seasonal fervor, the market shall gain from elevated order values and diversified purchase occasions during the course of the year.

Australia Chocolate Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, product form, application, pricing, and distribution.

Product Type Insights:

• White Chocolate
• Milk Chocolate
• Dark Chocolate
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes white chocolate, milk chocolate, dark chocolate, and others.

Product Form Insights:

• Molded
• Countlines
• Others

A detailed breakup and analysis of the market based on the product form have also been provided in the report. This includes molded, countlines, and others.

Application Insights:

• Food Products
  • Bakery Products
  • Sugar Confectionery
  • Desserts
  • Others
• Beverages
• Others

The report has provided a detailed breakup and analysis of the market based on the application. This includes food products (bakery products, sugar confectionery, desserts, and others), beverages, and others.

Pricing Insights:

• Everyday Chocolate
• Premium Chocolate
• Seasonal Chocolate

A detailed breakup and analysis of the market based on the pricing have also been provided in the report. This includes everyday chocolate, premium chocolate, and seasonal chocolate.

Distribution Insights:

• Direct Sales (B2B)
• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution. This includes direct sales (B2B), supermarkets and hypermarkets, convenience stores, online stores, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australian Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & South Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Chocolate Market News:

• In February 2025, Noosa Chocolate Factory opened its new expanded Adelaide Street shop in Brisbane, with a bigger retail space and dine-in café. The expansion supports growing demand for craft products and enhances the company's foothold in the expanding Australia chocolate market, giving customers greater access to fresh, handcrafted chocolate experiences.
• In February 2024, Cadbury launched its Easter chocolate portfolio in Australia with new additions such as the Bubbly Mint Bunny and Pascall Clinkers Easter Bunny, alongside traditional lines, with a focus on minimizing packaging waste in its seasonal chocolate portfolio.

Australia Chocolate Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia chocolate market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia chocolate market on the basis of product type?
• What is the breakup of the Australia chocolate market on the basis of product form?
• What is the breakup of the Australia chocolate market on the basis of application?
• What is the breakup of the Australia chocolate market on the basis of pricing?
• What is the breakup of the Australia chocolate market on the basis of distribution?
• What is the breakup of the Australia chocolate market on the basis of region?
• What are the various stages in the value chain of the Australia chocolate market? 
• What are the key driving factors and challenges in the Australia chocolate?
• What is the structure of the Australia chocolate market and who are the key players?
• What is the degree of competition in the Australia chocolate market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia chocolate market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia chocolate market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia chocolate industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.