IMARC Group’s latest report, titled “Australia Coffee and Tea Capsules Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” finds that the Australia coffee and tea capsules market size reached US$ 775.5 Million in 2021. Coffee capsules are single-serve packs containing cooked ground coffee deposited in their filter. On the other hand, tea capsules are vessels with finely-ground, loose tea leaves in small-sealed containers. These beverage capsules are usually manufactured using plastic sealed with aluminum foil. They are placed in a vending machine to prepare the drink without adding extra ingredients and provide one or two servings of an instant beverage. They are easy to carry and prepare, require minimal brew time, and preserve the authentic flavor and freshness of the ingredients longer than their ground equivalents. As a result, coffee and tea capsules are gaining immense traction among the masses in Australia.
Australia Coffee and Tea Capsules Market Trends:
In Australia, the increasing consumer preferences for ready-to-drink (RTD) beverages represent the primary factor driving the market growth. This can be attributed to the expanding working population, hectic lifestyles, and fast-paced schedules of individuals. Additionally, there has been a substantial shift toward beverages, such as tea and coffee, among the geriatric population and young adults due to the growing awareness about the associated health benefits of organic coffee, and black, green, and herbal tea. In line with this, the rising number of restaurants and cafes incorporating tea and coffee in their beverage menu to cater to the diversified tastes and preferences of a vast population across the country has augmented the product demand. Besides this, the emerging café culture for business and casual meetings is another major growth-inducing factor. Furthermore, the leading players are launching biodegradable, eco-friendly, and easy-to-discard product variants in innovative flavors, such as hazelnut, vanilla, chocolate, lemon, rose, peppermint, hibiscus, and mango. Along with this, recent technological advancements, such as the introduction of microfiltration and patented lidded capsules for optimal flavor extraction, consistency, and taste, are contributing to product sales. Other factors, including the rising trend of food blogging, escalating demand for premium tea and other beverages, surging social media influence, easy product availability via online and offline channels, and continual product innovations, are also providing a positive thrust to the market growth. Looking forward, IMARC Group expects the market value to reach US$ 1,602.4 Million by 2027, expanding at a CAGR of 10.53% during 2022-2027.
- The competitive landscape of the coffee capsule market has been analyzed, with some of the key players being Nestlé Australia Ltd, Lavazza Australia Pty Limited, Jacobs Douwe Egberts Professional Australia, Vittoria Food & Beverage, Illy Australia, Mad Coffee Capsules Pty Ltd, Grinders Coffee, Carlini Coffee Company, Coffeecaps Pty Ltd, Gloria Jean’s Coffees Supply Pty Limited., Map Coffee, The EcoCaffe Company, and Earth Rules Pty Ltd (Mad Coffee).
- The competitive landscape of the tea capsule market has also been examined, with some of the key players being Tetley (Tata Global Beverages Australia Pty Limited), Nestlé Australia Ltd, Twinings North America, Inc., Unilever Australia Supply Services Limited, The Red Espresso Company (Pty) Ltd., Dilmah (Aust.) Pty. Ltd., and Caffe Bonini (Sigma Coffee PTY LTD).
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