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Australia Consumer Electronics Market Report by Product Type (Home Appliances, Entertainment and Communication, Personal Care and Grooming), Category (Smart, Conventional), End-Use (Residential, Commercial), Distribution Channel (B2B, B2C), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A24675
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Australia Consumer Electronics Market Overview:
The Australia consumer electronics market size reached USD 25.44 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 41.9 Billion by 2032, exhibiting a growth rate (CAGR) of 5.30% during 2024-2032. The market is driven by the growing demand for kitchen appliances with new features, such as touchscreens, voice control, and energy-efficient technology, along with the increasing number of online shoppers in Australia.
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Report Attribute
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Key Statistics
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|---|---|
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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| Market Size in 2023 | USD 25.44 Billion |
| Market Forecast in 2032 | USD 41.9 Billion |
| Market Growth Rate 2024-2032 | 5.30% |
Australia Consumer Electronics Market Trends:
Rising Demand for Kitchen Appliances
The need for new kitchen appliances is promoting innovations and technological developments in the industry. Manufacturers are offering new features, such as touchscreens, voice control, and energy-efficient technology, which increase the appeal of these products. When it comes to upgrading or replacing aging kitchen equipment, people are more inclined to choose for new and high-tech options. This replacement cycle is driving overall spending on kitchen devices and appliances. As the demand for kitchen appliances is rising, electronics firms are engaging in more targeted marketing and promotional efforts. Increased exposure and customer awareness can result in improved sales and market growth. The popularity of home renovations and upgrades frequently includes upgrading the kitchen with cutting-edge appliances. This trend is not only driving the demand for new kitchen equipment, but it is also improving consumer spending in the overall consumer electronics sector. As Australia has robust economy, there is a greater emphasis on convenience and efficiency in everyday life. This trend is catalyzing the demand for high-tech kitchen appliances, which are part of the larger consumer electronics sector. According to the IMARC Group’s report, the Australia kitchen appliances market size is projected to exhibit a growth rate (CAGR) of 2.30% during 2024-2032.
Increasing Number of Online Shoppers
As per an article published on the website of the Australia Post in 2024, 8 in 10 Australian households shopped online in 2023. As more Australians are relying on online shopping for convenience and lower prices, e-commerce platforms are becoming a significant channel for consumer electronics sales. This move is expanding the overall market size because a greater proportion of electronics sales occur online. Online shopping is giving people access to a broader selection of electrical products that may not be available in physical stores. Increased product availability leads to higher sales and market growth. The rise of online buying increases rivalry between retailers and brands. People can compare prices and find offers, resulting in improved pricing and promotions that can increase sales volumes in the consumer electronics sector. Buyers like online purchasing because of its ease, which includes home delivery and flexible return policies. Customer evaluations and ratings are common on online buying platforms, and they affect purchasing decisions. Positive evaluations and ratings for consumer electronics can enhance sales.
Australia Consumer Electronics Market News:
- July 2024: Samsung Electronics Australia announced a partnership with Scentre Group BrandSpace for the expansion of Galaxy AI, with the launch of the Samsung Galaxy Z Fold6 and Galaxy Flip6.
- April 2024: HP launched its range of commercial and consumer AI PCs in Australia, providing additional power for artificial intelligence (AI) workloads.
Australia Consumer Electronics Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type, category, end-use, and distribution channel.
Product Type Insights:
- Home Appliances
- Large Electronics Appliances
- Refrigerators
- Air Conditioners
- Washing Machines
- Air Purifiers
- Others
- Small Electronic Appliances
- Microwave Ovens
- Food Processors
- Electric Fans
- Vacuum Cleaners
- Others
- Large Electronics Appliances
- Entertainment and Communication
- Televisions
- Mobiles and Smartphones
- Laptops and Computers
- Audio and Video Players
- Cameras
- Speakers
- Video Games
- Others
- Personal Care and Grooming
- Wearables
- Smartwatches
- Headphones
- Earphones and Earbuds
- Others
- Hair Care Devices
- Hair Straightener
- Hair Curler
- Hair Dryer
- Others
- Beauty Devices
- Face/Skin Care Devices
- Hair Removal Devices
- Nail Care Devices
- Others
- Others
- Wearables
The report has provided a detailed breakup and analysis of the market based on the product type. This includes [home appliances (large electronics appliances {refrigerators, air conditioners, washing machines, air purifiers, and others} and small electronics appliances {microwave ovens, food processors, electric fans, vacuum cleaners, and others}), entertainment and communication (televisions, mobiles and smartphones, laptops and computers, audio and video players, cameras, speakers, video games, and others), and personal care and grooming (wearables {smartwatches, headphones, earphones and earbuds, and others}, hair care devices {hair straightener, hair curler, hair dryer, and others}, and beauty devices {face/skin care devices, hair removal devices, nail care devices, and others}, and others)].
Category Insights:
- Smart
- Conventional
A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes smart and conventional.
End-Use Insights:
- Residential
- Commercial
- Hotels and Restaurants
- Cafes
- Hospitals
- Corporate Offices
- Others
The report has provided a detailed breakup and analysis of the market based on the end-use. This includes residential and commercial (hotels and restaurants, cafes, hospitals, corporate offices, and others).
Distribution Channel Insights:
- B2B
- B2C
- Online
- Company-owned Websites
- E-commerce Websites
- Offline
- Supermarkets/Hypermarkets
- Specialty Stores
- Others
- Online
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes B2B and B2C [online (company-owned websites and e-commerce websites) and offline (supermarkets/hypermarkets, specialty stores, and others)].
Regional Insights:
- Australia Capital Territory & New South Wales
- Victoria & Tasmania
- Queensland
- Northern Territory & Southern Australia
- Western Australia
The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Australia Consumer Electronics Market Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | USD Billion |
| Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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| Product Types Covered |
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| Categories Covered | Smart, Conventional |
| End-Uses Covered |
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| Distribution Channels Covered |
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| Regions Covered | Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia |
| Customization Scope | 10% Free Customization |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the Australia consumer electronics market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Australia consumer electronics market?
- What is the breakup of the Australia consumer electronics market on the basis of product type?
- What is the breakup of the Australia consumer electronics market on the basis of category?
- What is the breakup of the Australia consumer electronics market on the basis of end-use?
- What is the breakup of the Australia consumer electronics market on the basis of distribution channel?
- What are the various stages in the value chain of the Australia consumer electronics market?
- What are the key driving factors and challenges in the Australia consumer electronics?
- What is the structure of the Australia consumer electronics market and who are the key players?
- What is the degree of competition in the Australia consumer electronics market?
Key Benefits for Stakeholders:
- IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia consumer electronics market from 2018-2032.
- The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia consumer electronics market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia consumer electronics industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.
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