Australia Corporate Wellness Market

Australia Corporate Wellness Market Size and Share: 

The Australia corporate wellness market size reached USD 2.0​​​​​​​ Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.6 Billion by 2033, exhibiting a growth rate (CAGR) of 6.30% during 2025-2033. The rising workplace stress, increasing awareness regarding mental health, growing adoption of remote work, implementation of supportive government initiatives, and a strong focus on employee productivity, retention, and engagement are some of the major factors expanding the Australia corporate wellness market share.

Australia Corporate Wellness Market Trends:

Shift Toward Mental Health-Centric Programs

Australian employers are increasingly prioritizing mental health as a core pillar of corporate wellness, which is supporting the Australia corporate wellness market growth. According to an industry report, at any given time, one in six workers in Australia is experiencing a mental illness. Mental health conditions have become the leading cause of long-term sickness absence in Australian workplaces, contributing to an estimated economic loss of up to USD 12 Billion annually. This has placed mental health at the forefront of corporate wellness priorities across the country. Australian employers are responding by embedding mental well-being as a core component of their workplace health strategies. Organizations now offer structured mental health programs that go beyond basic support, aiming to address stress, burnout, and emotional fatigue proactively. Common initiatives include confidential counseling services, resilience and emotional intelligence training, stress management workshops, mindfulness sessions, and 24/7 access to licensed psychologists through employee assistance programs (EAPs). The normalization of conversations around mental health is also playing a significant role, fueled by national campaigns and public discourse, reducing stigma and encouraging workplace investment. In addition to this, large organizations are hiring dedicated mental health officers or partnering with specialized startups to embed long-term mental wellness strategies into their operations.

Integration of Digital Wellness Platforms

Technology is transforming the delivery of wellness services in Australia, with digital wellness platforms becoming integral to corporate health strategies, which is enhancing the Australia corporate wellness market outlook. These platforms combine fitness tracking, telehealth consultations, mental health tools, nutrition guidance, and progress analytics. Employers are increasingly turning to digital platforms to provide employees with 24/7 access to personalized care, data-driven insights, and on-demand services. Popular features include personalized wellness journeys, gamified fitness challenges, virtual meditation sessions, and AI-based health assessments. Data-driven insights also allow employers to monitor program usage and assess ROI, enabling continuous refinement of offerings. The convenience and personalization offered by digital platforms appeal to both employers and employees, making them a mainstay in the evolving wellness ecosystem.

Australia Corporate Wellness Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on service, category, delivery, and organization size.

Service Insights:

• Health Risk Assessment
• Fitness
• Smoking Cessation
• Health Screening
• Nutrition and Weight Management
• Stress Management
• Others

The report has provided a detailed breakup and analysis of the market based on the service. This includes health risk assessment, fitness, smoking cessation, health screening, nutrition and weight management, stress management, and others.

Category Insights:

• Fitness and Nutrition Consultants
• Psychological Therapists
• Organizations/Employers

A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes fitness and nutrition consultants, psychological therapists, and organizations/employers.

Delivery Insights:

• Onsite
• Offsite

The report has provided a detailed breakup and analysis of the market based on the delivery. This includes onsite and offsite.

Organization Size Insights:

• Small Scale Organizations
• Medium Scale Organizations
• Large Scale Organizations

A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes small scale organizations, medium scale organizations, and large-scale organizations.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Corporate Wellness Market News:

• ​On March 10, 2025, Sydney-based workplace wellbeing platform Sonder secured a USD 40 Million investment from Blackbird Ventures, Seek, and industry superannuation fund Hostplus. The investment will help Sonder continue its growth and expand its services globally.

Australia Corporate Wellness Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia corporate wellness market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia corporate wellness market on the basis of service?
• What is the breakup of the Australia corporate wellness market on the basis of category?
• What is the breakup of the Australia corporate wellness market on the basis of delivery?
• What is the breakup of the Australia corporate wellness market on the basis of organization size?
• What is the breakup of the Australia corporate wellness market on the basis of region?
• What are the various stages in the value chain of the Australia corporate wellness market? 
• What are the key driving factors and challenges in the Australia corporate wellness market?
• What is the structure of the Australia corporate wellness market and who are the key players?
• What is the degree of competition in the Australia corporate wellness market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia corporate wellness market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia corporate wellness market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia corporate wellness industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.