Australia Craft Beer Market

Australia Craft Beer Market Overview:

The Australia craft beer market size reached USD 2.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.1 Billion by 2033, exhibiting a growth rate (CAGR) of 8.80% during 2025-2033. The rising consumer demand for premium, locally brewed products, growing interest in innovative flavors, expanding microbreweries, changing lifestyle preferences, and increasing support for independent breweries are some of the factors propelling the growth of the market.

Australia Craft Beer Market Trends:

Australian Football League (AFL) Ties Strengthening Craft Beer Reach

Craft beer is gaining deeper exposure through high-visibility sports partnerships. A new collaboration between a major Australian rules football team and a local brewery highlights how regional brewers are leveraging sports affiliations to boost visibility and exclusivity. This move positions craft labels more prominently in match-day environments, tapping into loyal fan bases and expanding direct consumer access. Such deals are not just about pouring rights but about embedding brands into community experiences. With exclusive beer availability at stadium events and premium viewing areas, smaller brewers are enhancing brand recognition and cultivating loyalty in competitive settings. These alignments suggest a growing integration of local brewers into mainstream entertainment, signaling increased acceptance and preference for craft options in public venues across Australia. It reflects a broader shift where grassroots producers are gaining ground through targeted audience engagement. For example, in December 2024, the Adelaide Football Club entered a three-year partnership with Coopers Brewery. Under this agreement, Coopers' beers would be exclusively available at Crows events and match-day corporate areas, marking Coopers' first AFL partnership.

Major Events Fueling Craft Beer Momentum

Public festivals are becoming a key driver in boosting the presence of independent brewers. A recent multi-day beer celebration in Sydney drew attention to the scale and creativity within the craft segment, featuring dozens of local labels. These gatherings offer more than product sampling—they serve as launchpads for emerging brewers and reaffirm the relevance of established ones. By bringing together a wide array of producers in one venue, such events build a sense of community, encourage experimentation, and invite direct feedback from consumers. They also help shift public preference toward smaller-batch, locally made options by offering immersive tasting experiences. With increasing turnout and brewer participation each year, these festivals are solidifying their role as important platforms for discovery, visibility, and market expansion within Australia’s growing craft beer space. For instance, in October 2024, the 19th Annual Australian Beer Festival took place at the Australian Heritage Hotel in the Rocks, Sydney. The three-day event showcased over 40 craft breweries, highlighting the vibrancy of the local craft beer scene.

Australia Craft Beer Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product type, age group, and distribution channel.

Product Type Insights:

• Ales
• Lagers
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes ales, lagers, and others.

Age Group Insights:

• 21–35 Years Old
• 40–54 Years Old
• 55 Years and Above

The report has provided a detailed breakup and analysis of the market based on the age group. This includes 21–35 years old, 40–54 years old, and 55 years and above.

Distribution Channel Insights:

• On-Trade
• Off-Trade

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes on-trade and off-trade.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Craft Beer Market News:

• In February 2025, the prime minister of Australia announced a two-year freeze on the excise indexation for draught beer, effective from August 2025. This measure aims to support beer drinkers, brewers, and hospitality businesses amid rising prices.
• In November 2024, the New South Wales Department of Primary Industries hosted a "Paddock to Pint" workshop at the Orange Agricultural Institute. The event introduced farmers and brewers to Mountain Rye, a perennial grain with potential applications in beer production.

Australia Craft Beer Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia craft beer market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia craft beer market on the basis of product type?
• What is the breakup of the Australia craft beer market on the basis of age group?
• What is the breakup of the Australia craft beer market on the basis of distribution channel?
• What are the various stages in the value chain of the Australia craft beer market? 
• What are the key driving factors and challenges in the Australia craft beer market?
• What is the structure of the Australia craft beer market and who are the key players?
• What is the degree of competition in the Australia craft beer market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia craft beer market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia craft beer market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia craft beer industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.