Australia Cruise Market Size, Share & Trends Analysis 2033

Australia Cruise Market Size, Share, Trends and Forecast by Type, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A32699

Australia Cruise Market Overview:

The Australia cruise market size reached USD 215.22 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 568.50 Million by 2033, exhibiting a growth rate (CAGR) of 10.20% during 2025-2033. The market is driven by rising disposable incomes, increased interest in domestic and international cruise tourism, expanding cruise infrastructure, and enhanced offerings in luxury and expedition cruises.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 215.22 Million
Market Forecast in 2033	USD 568.50 Million
Market Growth Rate 2025-2033	10.20%

Australia Cruise Market Trends:

Rising Demand for Domestic Cruises

A combination of shifting travel patterns and a strong desire for local vacation experiences is driving up demand for domestic cruises in Australia. Particularly in the aftermath of the pandemic, Australians are opting for local cruises in order to experience coastal areas without having to deal with the inconveniences of international travel. From 2022–2023 to 2023–2024, the total economic output from cruise tourism grew by a significant 49.7%, from $5.6 billion to $8.4 billion. This increase is the consequence of a strong recovery in cruise activity, which has increased expenditure by cruise lines as well as by passengers and crew. In addition, there were around 75 cruise ships in operation, reflecting a 27.1% increase in the number of cruise ships visiting Australian ports. Passenger capacity increased by 25.8% to 88,454, while crew capacity rose by 29.9% to 40,829, showing a positive outlook for market growth. Aside from that, the flexibility of domestic routes and easy access from major ports like Sydney, Melbourne, and Brisbane are key drivers of this expansion. For example, Victoria's cruise industry continues to expand, with a total economic output of $637 million due to increased cruise ship voyages across the state.

Australia Cruise Market Size

Luxury and Expedition Cruises Gaining Popularity

In Australia, wealthy tourists looking for immersive, one-of-a-kind experiences that provide more individualized services and access to less-visited locations are driving a noticeable trend towards luxury and expedition cruises. With travelers placing a greater value on upscale facilities, unique experiences, and customized itineraries that provide more adventure and cultural insights, this trend is greatly expanding the cruise industry. Since 2010, the number of new luxury ships produced every five years has increased by 30%, indicating a boom in the luxury cruise market, according to the Cruise Lines International Association (CLIA). By 2028, around 100 new luxury ships are anticipated. In addition, expedition cruising has had strong growth, increasing by 70% since 2019. For instance, reservations for 2024 by Cunard rose 23% in 2023, breaking its record year bookings. Relative to 2023, the cruise company had 73,000 more passengers from January through October. In addition, 36% of cruise passengers are younger than 40, and the average cruiser is currently 46, representing a shift toward younger markets. To appeal to this demographic, cruise companies are experimenting with more athletic activities (hiking, kayaking), which is driving market expansion. Furthermore, eco-conscious tourists find luxury cruises' emphasis on sustainability appealing, which supports the market's expansion.

Australia Cruise Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on type and region.

Type Insights:

Ocean Cruises
River Cruises

The report has provided a detailed breakup and analysis of the market based on the type. This includes ocean and river cruises.

Regional Insights:

Australia Capital Territory & New South Wales
Victoria & Tasmania
Queensland
Northern Territory & Southern Australia
Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Cruise Market News:

October 2024: Carnival Cruise Line introduced Carnival Encounter and Carnival Adventure to its fleet, expanding cruise portfolio in Australia. The program now features sailings from Brisbane on the Carnival Encounter and seasonally the Carnival Luminosa, as well as sailings from Sydney on the Carnival Adventure and Carnival Splendor.
June 2024: Carnival Corporation announced moves to consolidate P&O Cruises Australia into Carnival Cruise Line to maximize guest capacity and streamline its portfolio of brands. This will see eight new ships join the Carnival Cruise Line fleet, following the successful rebranding of three ships from its sister business, Costa Cruises.
March 2024: Australian billionaire Clive Palmer unveiled the Titanic II design, a contemporary cruise ship that will provide an authentic Titanic experience. Blue Star Line will enjoy an authentic Titanic experience by providing passengers with a ship of the same cabin layout and interior as the Titanic ship but with 21st-century technology, today's safety standards, and navigation techniques.

Australia Cruise Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Type Region
Types Covered	Ocean Cruises, River Cruises
Regions Covered	Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Australia cruise market performed so far and how will it perform in the coming years?
What is the breakup of the Australia cruise market on the basis of type?
What are the various stages in the value chain of the Australia cruise market?
What are the key driving factors and challenges in the Australia cruise market?
What is the structure of the Australia cruise market and who are the key players?
What is the degree of competition in the Australia cruise market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia cruise market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia cruise market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia cruise industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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