Australia Deodorants Market

Australia Deodorants Market Overview:

The Australia deodorants market size reached USD 596.00 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 831.56 Million by 2033, exhibiting a growth rate (CAGR) of 3.77% during 2025-2033. The market is driven by the growing demand for premium and niche brands offering premium, eco-friendly, and ethically-produced goods, catering to specific user needs like organic options. Additionally, the rise in e-commerce and subscription services is making purchasing deodorants more convenient, further contributing to the expansion of the Australia deodorants market share.

Australia Deodorants Market Trends:

Expansion of Premium and Niche Brands

Individuals are seeking high-quality, unique products that align with their values, such as sustainability, natural ingredients, and cruelty-free formulations. As a result, niche brands are gaining traction by offering differentiated products that cater to specific needs, such as organic or cruelty-free deodorants. For example, in 2024, AKT London, a premium deodorant brand founded by West End performers, announced a $10 million (£7.4m) investment to expand globally and launch new personal care products beyond its award-winning deodorant balms. The brand plans to grow in Australia with the support of Felix Capital, which demonstrates the increasing recognition of the Australian market as a key growth opportunity for premium personal care brands. This expansion highlights the shift in user preferences toward more specialized deodorants, prompting established and emerging brands to increase their presence in the market. By focusing on high-quality ingredients and offering personalized experiences, these brands are appealing to a growing segment of individuals who are willing to pay a premium for products that align with their lifestyle, driving continued growth in the market.

Growing E-commerce and Online Shopping Trends

The rising transition towards e-commerce and online shopping is playing a major role in the Australia deodorants market growth, as more individuals choose the ease of buying products online. As local online retail giants and global platforms are emerging, individuals can easily access a wide variety of deodorant brands and formats. This enables them to evaluate prices, check reviews, and discover products that best fit their requirements without having to go to brick-and-mortar stores. Moreover, the growing trend of subscription services for deodorants, in which buyers receive consistent deliveries, is further strengthening the market growth. These services guarantee a continuous flow of product use, promoting brand loyalty and encouraging repeat buys. This pattern is especially noticeable among younger, technology-oriented shoppers who feel more at ease purchasing beauty and personal care items online. Significantly, the Australian e-commerce sector was valued at USD 536.0 billion in 2024 and is projected to attain USD 1,568.60 billion by 2033, with a CAGR of 12.70% from 2025 to 2033 (IMARC Group). This increase in e-commerce correlates directly with the rise in deodorant sales, demonstrating the escalating preference for online shopping and subscription services in Australia’s personal care market.

Australia Deodorants Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, packaging type, and distribution channel.

Product Type Insights:

• Sprays
• Roll-On
• Creams
• Gels
• Wipes
• Sticks
• Others

A detailed breakup and analysis of the market based on the product type have also been provided in the report. This includes sprays, roll-on, creams, gels, wipes, sticks, and others.

Packaging Type Insights:

• Metal
• Plastic
• Others

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes metal, plastic, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Deodorants Market News:

• In February 2025, Dove Men+Care was named the Official Personal Care Product, including deodorant and body wash, of The British & Irish Lions and the Wallabies for the 2025 Lions Series in Australia. Limited-edition 72-hour and 48-hour deodorants will be available in Tesco and Coles stores. The partnership includes fan promotions to win trips to Tour matches.
• In June 2024, Australian startup Wildhood launched a new line of Hydrating Body Mists in four variants, including Bounce, Imagine, Surf, and Bloom, featuring hyaluronic acid and cucumber extract. The products are vegan, cruelty-free, and packaged sustainably. Wildhood also announced a reformulation of its Natural Deodorant to better combat sweat and odor.

Australia Deodorants Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia deodorants market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia deodorants market on the basis of product type?
• What is the breakup of the Australia deodorants market on the basis of packaging type?
• What is the breakup of the Australia deodorants market on the basis of distribution channel?
• What is the breakup of the Australia deodorants market on the basis of region?
• What are the various stages in the value chain of the Australia deodorants market? 
• What are the key driving factors and challenges in the Australia deodorants market?
• What is the structure of the Australia deodorants market and who are the key players?
• What is the degree of competition in the Australia deodorants market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia deodorants market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia deodorants market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia deodorants industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.