Australia Dietary Supplements Market

Australia Dietary Supplements Market Overview:

The Australia dietary supplements market size reached USD 3.59 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.95 Billion by ​2033​, exhibiting a growth rate (CAGR) of 7.62% during 2025-2033. The market is driven by growing health awareness, an aging population, and growing disposable incomes. Consumers are increasingly looking for preventive healthcare options, resulting in a demand boost for supplements that promote overall well-being and deal with particular health issues.

Australia Dietary Supplements Market Trends:

Personalization of Supplements

The rising demand for personalized health solutions is significantly influencing the Australian dietary supplements market. For instance, as per industry reports, in 2024, the personalized nutrition and supplements market in Australia was valued at USD 359.5 Million, with projections indicating it will grow to USD 853.5 Million by 2030. In terms of revenue, Australia represented 2.6% of the global market's total revenue in the same year. Consumers are increasingly moving away from generic supplements and towards products that are personalized to their unique health profiles, diets, genetic markers, and lifestyle. Improvements in biotechnology, artificial intelligence, and at-home diagnostic kits are allowing for the creation of customized nutrition plans that include personalized supplement protocols. This trend is especially prevalent among millennials and Gen Z, who prefer data-driven, preventative approaches to health. Brands are pushing back with subscription-based offerings, DNA or microbiome testing kits, and apps that suggest supplements based on a person's individual biomarkers. With greater knowledge of personalized healthcare, the trend is likely to be a main growth factor in the future.

Integration of Skin Health into Supplement Offerings

Australian consumers are increasingly seeking dietary supplements that support both inner wellness and outer appearance, leading to a surge in products focused on skin health. The “beauty from within” movement has gained popularity, with collagen peptides, hyaluronic acid, biotin, and antioxidant-rich vitamins becoming common ingredients in daily supplement regimens. These ingredients target skin hydration, elasticity, and aging concerns, appealing especially to female consumers and the aging population. For instance, in March 2025, Australian brand Vincent entered the U.S. market with a four-step beauty regimen combining skincare and a dietary supplement, targeting the growing demand for “beauty from within.” The products feature activated phenolics, ultra-antioxidants extracted from Australian apples using a patented, solvent-free method. These compounds support skin and overall health at the cellular level. With strong roots in scientific research, Vincent offers clean, vegan products and plans global expansion. Their “An Apple A Day” supplement claims 93% absorption and broad health benefits. With rising concerns over pollution and lifestyle-related skin damage, supplements are seen as a proactive approach to maintaining youthful, healthy skin. Additionally, brands are merging dermatological research with nutritional science to validate their claims, enhancing credibility. This cross-section of beauty and health is fostering innovation and expanding the customer base beyond traditional wellness seekers.

Australia Dietary Supplements Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product type, form, distribution channel, application, and end-use.

Product Type Insights:

• Vitamin and Mineral Dietary Supplements 
• Herbal Dietary Supplements 
• Protein Dietary Supplements 
• Others 

The report has provided a detailed breakup and analysis of the market based on the product type. This includes vitamin and mineral dietary supplements, herbal dietary supplements, protein dietary supplements, and others.

Form Insights:

• Tablets
• Capsules
• Powders
• Liquids
• Soft Gels
• Gel Caps

The report has provided a detailed breakup and analysis of the market based on the form. This includes tablets, capsules, powders, liquids, soft gels, and gel caps.

Distribution Channel Insights:

• Pharmacies and Drug Stores
• Supermarkets and Hypermarkets
• Online Channels
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes pharmacies and drug stores, supermarkets and hypermarkets, online channels, and others.

Application Insights:

• Additional Supplements 
• Medicinal Supplement 
• Sports Nutrition 

The report has provided a detailed breakup and analysis of the market based on the application. This includes additional supplements, medicinal supplement, and sports nutrition.

End-Use Insights:

• Infant 
• Children 
• Adults 
• Pregnant Women 
• Old-Aged 

The report has provided a detailed breakup and analysis of the market based on the end-use. This includes infant, children, adults, pregnant women, and old-aged.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Dietary Supplements Market News:

• In January 2024, Abbott launched PROTALITY™, a high-protein nutrition shake brand designed to support adults on weight loss journeys, especially those at risk of muscle loss. Each shake provides 30g protein, 25 vitamins and minerals, and is low in sugar and calories. It targets users of GLP-1 medications, bariatric surgery patients, and those on calorie-restricted diets. PROTALITY aims to fill nutrition gaps and help maintain muscle mass.
• In July 2024, Nutritional Growth Solutions (NGS) entered into an exclusive partnership with The Healthy Chef®, an Australian premium wellness brand, to produce and distribute its products in the U.S. and Canada. Under a 3-year intellectual property license agreement, NGS will manage a portfolio of 28 products targeting women's health areas such as stress, sleep, menopause, gut health, and immunity. The collaboration is projected to generate over USD 1.5 Million in revenue within the first year.

Australia Dietary Supplements Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia dietary supplements market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia dietary supplements market on the basis of product type?
• What is the breakup of the Australia dietary supplements market on the basis of form?
• What is the breakup of the Australia dietary supplements market on the basis of distribution channel?
• What is the breakup of the Australia dietary supplements market on the basis of application?
• What is the breakup of the Australia dietary supplements market on the basis of end-use?
• What is the breakup of the Australia dietary supplements market on the basis of region?
• What are the various stages in the value chain of the Australia dietary supplements market? 
• What are the key driving factors and challenges in the Australia dietary supplements market?
• What is the structure of the Australia dietary supplements market and who are the key players?
• What is the degree of competition in the Australia dietary supplements market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia dietary supplements market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia dietary supplements market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia dietary supplements industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.