Australia Digital Signage Market

Australia Digital Signage Market Overview:

The Australia digital signage market size reached USD 327.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 655.8 Million by 2033, exhibiting a growth rate (CAGR) of 7.41% during 2025-2033. The market is growing due to rising demand for interactive and personalized customer experiences, particularly in retail and hospitality. Advancements in AI, cloud-based solutions, and real-time content management are expanding the Australia digital signage market share. Additionally, businesses are adopting digital signage for cost-effective advertising, enhanced engagement, and seamless omnichannel integration, fueling market expansion.

Australia Digital Signage Market Trends:

Integration of AI and Data-Driven Personalization in Digital Signage

Artificial intelligence (AI) is transforming the market by enabling hyper-personalized and context-aware content delivery. Thus, this is significantly supporting the Australia digital signage market growth. A research report from the IMARC Group indicates that the artificial intelligence market in Australia was valued at USD 2,072.7 Million in 2024. It is projected to grow to USD 7,761.0 Million by 2033, reflecting a compound annual growth rate (CAGR) of 15.17% from 2025 to 2033. AI-powered analytics track audience demographics, behavior, and engagement metrics, allowing businesses to assemble tailored ads and messages in real time. For example, retailers use facial recognition and heat mapping methods to improve store layouts and marketing plans. Also, programmatic advertising is on the rise, as well as automating placements via predictive analytics. Improved interactivity is benefiting from advances in voice and gesture recognition technologies, particularly in hospitality and entertainment spaces. With continued advancements in AI technology and shifts in data privacy legislation, organizations are expected to adopt smart digital signage solutions as smart digital signage solutions to drive customer engagement and operational efficiency.

Growth of Cloud-Based Digital Signage Solutions

Cloud-based digital signage is gaining traction in Australia due to its scalability, cost-efficiency, and remote management capabilities. Businesses across industries including hospitality, healthcare, and corporate sectors are adopting cloud platforms to centrally control content across multiple displays without extensive hardware investments. This trend is further accelerated by the increasing demand for dynamic content updates, such as real-time promotions, emergency alerts, and social media integrations. Cloud solutions also offer enhanced security and analytics, allowing businesses to monitor performance and optimize campaigns effectively. With the rise of hybrid work environments, organizations are using digital signage for internal communications, further creating a positive Australia digital signage market outlook. 36% of Australians are working from home full time, compared to just 5% before the COVID-19 pandemic. This change is mainly due to hybrid working arrangements that better accommodate women, caregivers, and disabled individuals. Hybrid employees also have 33% lower turnover rates and report 8% greater job satisfaction, demonstrating the lift from remote work on productivity. As remote work transforms the ways in which individuals interact with brands, it creates fresh opportunities for Australia’s digital signage industry to engage with audiences outside traditional office environments. As internet infrastructure improves and 5G becomes more widespread, cloud-based digital signage is expected to dominate the Australian market, offering flexibility and innovation for businesses of all sizes.

Australia Digital Signage Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, component, technology, application, location, and size.

Type Insights:

• Video Walls
• Video Screen
• Transparent LED Screen
• Digital Poster
• Kiosks
• Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes video walls, video screen, transparent LED screen, digital poster, kiosks, and others.

Component Insights:

• Hardware
• Software
• Service

A detailed breakup and analysis of the market based on the component have also been provided in the report. This includes hardware, software, and service.

Technology Insights:

• LCD/LED
• Projection
• Others

The report has provided a detailed breakup and analysis of the market based on the technology. This includes LCD/LED, projection, and others.

Application Insights:

• Retail
• Hospitality
• Entertainment
• Stadiums and Playgrounds
• Corporate
• Banking
• Healthcare
• Education
• Transport
• Others

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes retail, hospitality, entertainment, stadiums and playgrounds, corporate, banking, healthcare, education, transport, and others.

Location Insights:

• Indoor
• Outdoor

The report has provided a detailed breakup and analysis of the market based on the location. This includes indoor and outdoor.

Size Insights:

• Below 32 Inches
• 32 to 52 Inches
• More than 52 Inches

A detailed breakup and analysis of the market based on the size have also been provided in the report. This includes below 32 inches, 32 to 52 inches, and more than 52 inches.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Digital Signage Market News:

• December 17, 2024: FRAMEN and VIOOH introduced programmatic DOOH screens to co-working spaces in major Australian cities with an inaugural Virgin Australia campaign. With 65% of outdoor ad revenue digital and DOOH for driving brand awareness up to 30% and purchase intent 15%, it holds the potential for major growth for targeted food and other retail signage. As advertisers increasingly adopt data-driven, location-based approaches, Australia’s digital signage market is well-positioned for more innovative and engaging campaigns in the food service industry.
• September 24, 2024: Mandoe Media launched AI Magic Create in Australia, a powered digital signage platform that leverages artificial intelligence to create tailored content using OpenAI’s ChatGPT in under two minutes. It has already been noted that Street Taste in Victoria has seen a 15 percent increase in sales due to the tool, with future targets of improved daily sales by 30 percent and repeat orders by 33 percent. Mandoe’s innovation has the potential to up-end content creation in the digital signage industry, with a client list of over 6,000 Australian businesses.

Australia Digital Signage Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia digital signage market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia digital signage market on the basis of type?
• What is the breakup of the Australia digital signage market on the basis of component?
• What is the breakup of the Australia digital signage market on the basis of technology?
• What is the breakup of the Australia digital signage market on the basis of application?
• What is the breakup of the Australia digital signage market on the basis of location?
• What is the breakup of the Australia digital signage market on the basis of size?
• What is the breakup of the Australia digital signage market on the basis of region?
• What are the various stages in the value chain of the Australia digital signage market? 
• What are the key driving factors and challenges in the Australia digital signage?
• What is the structure of the Australia digital signage market and who are the key players?
• What is the degree of competition in the Australia digital signage market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia digital signage market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia digital signage market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia digital signage industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.