Australia E-Bike Market

Australia E-Bike Market Overview:

The Australia e-bike market size reached USD 739.2 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,336.3 Million by 2033, exhibiting a growth rate (CAGR) of 6.10% during 2025-2033. The market is witnessing significant growth mainly driven by rising environmental awareness, urban mobility needs, and government support for sustainable transport. Moreover, increasing adoption among commuters and recreational users is strengthening the overall growth in Australia.

Australia E-Bike Market Trends:

Government Incentives and Subsidies

Government initiatives in the form of incentives and subsidies have become a key driver for the Australia e-bike market. Different state and local initiatives are providing funding, rebates, or tax relief to individuals and companies that are making investments in e-bikes, thereby significantly promoting their uptake. This impetus is driving overall Australia e-bike market growth by making electric bikes more affordable and economical for regular commuting and leisurely uses. For instance, in September 2024, Queensland's government announced the launch of a $1 million rebate scheme for e-scooters and e-bikes, offering $500 and $200, respectively. Starting Monday, the program aims to encourage sustainable transport. Eligibility criteria apply, including specifications on speed and propulsion. The initiative follows previously launched rebates for electric vehicles. These programs align with overall environmental objectives, such as lowering carbon emissions and alleviating city traffic jams. Initiatives in states such as Victoria and the ACT have had particularly high take-up, leading to additional investment in cycling facilities. As policy structures continue to develop in support of clean mobility, these government-sponsored incentives are likely to play a pivotal role in determining the Australia e-bike market outlook, enabling sustained growth among urban and suburban user bases.

Retail and Online Channel Growth

The expansion of both retail dealerships and online sales channels is significantly boosting e-bike accessibility across Australia. Brick-and-mortar stores are enhancing their in-store experience by offering test rides, financing options, and maintenance services, catering to first-time buyers and experienced cyclists alike. At the same time, online platforms are growing rapidly, providing a convenient way for consumers to compare models, read reviews, and make informed purchases with home delivery options. This dual-channel expansion is addressing diverse customer preferencesfrom urban commuters seeking compact designs to adventure riders looking for performance models. The COVID-19 pandemic further accelerated the shift toward digital shopping, prompting many traditional retailers to adopt hybrid sales models. As more brands enter the market and expand their geographic reach, the availability and visibility of e-bikes have improved considerably, contributing to a larger Australia e-bike market share across consumer categories. For instance, in February 2025, Eozzie announced its plans to open a new physical store in Perth, expanding access to eco-friendly transportation. The store will showcase a full range of electric bikes, scooters, and trikes for the first time. This marks Eozzie's growth beyond Sydney and Melbourne, promoting sustainable mobility across Australia.

Australia E-Bike Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on mode, motor type, battery type, class, design, and application.

Mode Insights:

• Throttle
• Pedal Assist

The report has provided a detailed breakup and analysis of the market based on the mode. This includes throttle and pedal assist.

Motor Type Insights:

• Hub Motor
• Mid Drive
• Others

A detailed breakup and analysis of the market based on the motor type have also been provided in the report. This includes hub motor, mid drive, and others.

Battery Type Insights:

• Lead Acid
• Lithium Ion
• Nickel-Metal Hydride (NiMH)
• Others

A detailed breakup and analysis of the market based on the battery type have also been provided in the report. This includes lead acid, lithium ion, nickel-metal hydride (NiMH), and others.

Class Insights:

• Class I
• Class II
• Class III

A detailed breakup and analysis of the market based on the class have also been provided in the report. This includes class I, class II, and class III.

Design Insights:

• Foldable
• Non-Foldable

A detailed breakup and analysis of the market based on the design have also been provided in the report. This includes foldable and non-foldable.

Application Insights:

• Mountain/Trekking Bikes
• City/Urban
• Cargo
• Others

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes mountain/trekking bikes, city/urban, cargo, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & South Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & South Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia E-Bike Market News:

• In July 2024, Segway-Ninebot announced the launch of three e-Motorbike models in Australia this August, featuring high-tech connectivity and eco-friendly designs. The flagship model offers a top speed of 105 km/h and a range of 130 km. Designed for comfort and safety, these bikes aim to enhance urban commuting experiences.
• In March 2023, EMotorad debuted in Australia, exporting its foldable e-bike Doodle v2 to Melbourne under the Indo-Australian trade agreement. It offers a speed of 25 km/h and a range of 55 km. The startup aims to expand globally and increase its market share in India.

Australia E-Bike Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia e-bike market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia e-bike market on the basis of mode?
• What is the breakup of the Australia e-bike market on the basis of motor type?
• What is the breakup of the Australia e-bike market on the basis of battery type?
• What is the breakup of the Australia e-bike market on the basis of class?
• What is the breakup of the Australia e-bike market on the basis of design?
• What is the breakup of the Australia e-bike market on the basis of application?
• What is the breakup of the Australia e-bike market on the basis of region?
• What are the various stages in the value chain of the Australia e-bike market? 
• What are the key driving factors and challenges in the Australia e-bike market?
• What is the structure of the Australia e-bike market and who are the key players?
• What is the degree of competition in the Australia e-bike market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia e-bike market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia e-bike market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia e-bike industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.