Australia EdTech Market

Australia EdTech Market Overview:

The Australia edtech market size reached USD 3.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.4 Billion by 2033, exhibiting a growth rate (CAGR) of 7.3% during 2025-2033. There are various factors that are driving the market, which include the rising demand for online learning, increasing adoption of smartphones, the ease of internet facilities, and integration of advanced technologies.

Australia EdTech Market Trends:

Rising Demand for Online Learning

In 2023, Torrens University embarked on an ambitious journey to streamline its digital learning environment to deliver a superior online student experience. The result is MyLearn, a modernized online student platform. Using Microsoft Azure OpenAI, the university was able to improve and standardize all course curriculums on one intuitive platform. The project also lays the groundwork for future savings and agile curriculum updates. Online learning offers flexibility, allowing students and professionals to access education anytime and from anywhere. This is especially appealing to working professionals seeking to upskill or reskill without committing to traditional in-person courses. The convenience of studying remotely is leading to an increase in the adoption of online platforms across various educational levels, ranging from K-12 to higher education and vocational training. In addition, Australia is home to a diverse student population including a significant number of international students. With the increase in the demand for higher education, many universities and vocational training institutes are adopting online learning models. This allows them to cater to both domestic and international students while expanding their reach. Additionally, online learning is becoming a preferred mode for international students facing travel restrictions or financial barriers to studying abroad.

Increasing Adoption of Smartphones

Smartphones provide easy access to educational content, making learning available to a wider audience including those in remote and rural areas. More students, teachers, and professionals across Australia are using mobile devices to access online courses, educational apps, and learning management systems (LMS). This convenience is contributing to an increase in mobile-based learning, especially for students who rely on these devices for study resources and communication with teachers. Besides this, many EdTech platforms in Australia are developing mobile-optimized versions of their content and tools as they are recognizing the growing number of users who prefer learning on smartphones. These platforms offer interactive and user-friendly interfaces designed for smaller screens, enabling learners to study on the go. Features such as video lectures, quizzes, and real time notifications are becoming common in mobile apps, making education more engaging and accessible. According to Red Search, the number of smartphone users is projected to increase to 23.6 million by 2026. 

Australia EdTech Market News:

• 7 February 2024: The University of Sydney and EdTech startup, HEX, entered into Australia’s first School of Record partnership, a five-year agreement. This collaboration is designed to help close the digital skills gap and enable more students to obtain university-level academic credit as they upskill in innovation and entrepreneurship. The company is delighted that the University of Sydney recognizes the academic relevance of experiential learning.
• 14 April 2024: Spark Education opened its first offline learning center in Melbourne. This marked its further global expansion and consolidating its leading position in the global education market.
   

Australia EdTech Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on sector, type, deployment mode, and end user.

Sector Insights:

• Preschool
• K-12
• Higher Education
• Others
   

The report has provided a detailed breakup and analysis of the market based on the sector. This includes preschool, K-12, higher education, and others.

Type Insights:

• Hardware
• Software
• Content
   

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes hardware, software, and content.

Deployment Mode Insights:

• Cloud-based
• On-premises
   

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes cloud-based and on-premises.

End User Insights:

• Individual Learners
• Institutes
• Enterprises
   

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes individual learners, institutes, and enterprises.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia EdTech Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia edtech market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Australia edtech market?
• What is the breakup of the Australia edtech market on the basis of sector?
• What is the breakup of the Australia edtech market on the basis of type?
• What is the breakup of the Australia edtech market on the basis of deployment mode?
• What is the breakup of the Australia edtech market on the basis of end user?
• What are the various stages in the value chain of the Australia edtech market? 
• What are the key driving factors and challenges in the Australia edtech?
• What is the structure of the Australia edtech market and who are the key players?
• What is the degree of competition in the Australia edtech market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia edtech market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia edtech market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia edtech industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.