Australia eHealth Market

Australia eHealth Market Overview:

The Australia eHealth market size reached USD 2.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 10.8 Billion by 2033, exhibiting a growth rate (CAGR) of 16.12% during 2025-2033. The rising digital healthcare adoption, increasing government initiatives, expanding telemedicine services, growing demand for electronic health records, advancements in AI-driven diagnostics, increasing consumer awareness, and the need for efficient and accessible healthcare solutions across urban and rural areas are expanding the Australia eHealth market share.

Australia eHealth Market Trends:

Growing Adoption of Telehealth Services in Australia

The Australian eHealth market growth is primarily driven by an increase in telehealth adoption, driven by the increasing demand for remote healthcare services and digital consultations. Government initiatives, such as the expansion of Medicare-subsidized telehealth services, have significantly boosted virtual healthcare accessibility. Patients are increasingly opting for telehealth due to its convenience, reducing travel time and healthcare costs. Technological advancements, including AI-powered diagnosis and wearable health monitoring devices, are further enhancing the effectiveness of telemedicine. For instance, Body Vision Medical declared on March 11, 2025, that the Therapeutic Goods Administration (TGA) of Australia had granted regulatory approval for their AI-powered LungVision advanced imaging technology. The conversion of conventional C-arm instruments into 3D imaging systems is made possible by this approval, improving real-time navigation and visualization for more accurate bronchoscopic biopsies. Body Vision is working with ParagonCare to enhance early lung cancer detection in Australia, which has about 14,500 new instances of the disease every year. Additionally, rural and remote areas in Australia are benefitting from improved healthcare accessibility through telehealth platforms. The integration of electronic health records (EHR) and digital prescriptions into telehealth services is streamlining healthcare workflows. As healthcare providers continue to invest in digital infrastructure, the trend of telehealth is expected to grow further. With ongoing policy support and consumer acceptance, telehealth is poised to be a critical component of Australia’s healthcare ecosystem in the coming years. 

Expansion of AI and Big Data Analytics in eHealth

Artificial intelligence (AI) and big data analytics are transforming Australia's eHealth sector by improving diagnostics, predictive healthcare, and operational efficiency. AI-driven algorithms are enhancing disease detection, particularly in radiology, pathology, and oncology, leading to faster and more accurate diagnoses. The implementation of big data analytics is enabling healthcare providers to predict disease outbreaks and personalize treatment plans. Hospitals and clinics are leveraging AI-powered chatbots and virtual assistants to enhance patient engagement and reduce administrative burdens. For instance, according to recent research published in 2024, virtual nursing is improving healthcare access for remote and rural areas in Australia by using technology to provide care remotely. In keeping with the Australian government's Digital Health Blueprint 2023–2033, which integrates telehealth and self-monitoring technologies, this strategy lowers patient travel expenses and provides prompt support for chronic diseases. Nevertheless, there are obstacles to the implementation, such as the need to integrate in-person treatment and deal with difficulties of digital literacy and infrastructure in underprivileged areas. Additionally, wearable health devices and mobile health applications are generating vast amounts of patient data, aiding in real-time monitoring and preventive healthcare strategies. Government and private sector investments in AI-driven eHealth technologies are further positively impacting Australia eHealth market outlook. As cybersecurity measures advance to ensure data privacy, the integration of AI and big data in Australia's healthcare system is expected to expand, improving overall patient outcomes and healthcare efficiency.

Australia eHealth Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product, services, and end user.

Product Insights:

• Electronic Health Records
• ePrescribing
• Clinical Decision Support
• Telemedicine
• Consumer Health Information
• mHealth
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes electronic health records, ePrescribing, clinical decision support, telemedicine, consumer health information, mHealth, and others.

Services Insights:

• Monitoring
• Diagnostic
• Healthcare Strengthening
• Others

A detailed breakup and analysis of the market based on the services have also been provided in the report. This includes monitoring, diagnostic, healthcare strengthening, and others.

End User Insights:

• Healthcare Providers
• Payers
• Healthcare Consumers
• Others

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes healthcare providers, payers, healthcare consumers, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia eHealth Market News:

• On March 7, 2025, eHealth NSW declared a major milestone in the Single Digital Patient Record (SDPR) program with the development of a new server. This server, which was created in cooperation with technology partners and the Single Digital Patient Record Implementation Authority (SDPRIA), makes it easier to integrate, test, and consolidate systems, including the 3M encoder used for medical record coding. Chief Executive of eHealth NSW Richard Taggart stressed that this improvement improves system integration and streamlines procedures for physicians and staff, freeing them up to concentrate more on patient care.

Australia eHealth Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia eHealth market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia eHealth market on the basis of product?
• What is the breakup of the Australia eHealth market on the basis of services?
• What is the breakup of the Australia eHealth market on the basis of end user?
• What is the breakup of the Australia eHealth market on the basis of region?
• What are the various stages in the value chain of the Australia eHealth market? 
• What are the key driving factors and challenges in the Australia eHealth market?
• What is the structure of the Australia eHealth market and who are the key players?
• What is the degree of competition in the Australia eHealth market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia eHealth market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia eHealth market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia eHealth industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.