Australia Fantasy Sports Market Size & Growth Report, 2033

Australia Fantasy Sports Market Size, Share, Trends and Forecast by Sports Type, Platform, Demographics, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A33280

Australia Fantasy Sports Market Overview:

The Australia fantasy sports market size reached USD 810.6 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,180.2 Million by 2033, exhibiting a growth rate (CAGR) of 10.40% during 2025-2033. The growth of the market is driven by rising mobile adoption, increased sports engagement, and the popularity of Daily Fantasy Sports (DFS). Legalization of online betting, partnerships with sports leagues, and blockchain integration further fuel expansion. Younger audiences and demand for real-time gaming experiences also contribute to the industry’s rapid development.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 810.6 Million
Market Forecast in 2033	USD 2,180.2 Million
Market Growth Rate 2025-2033	10.40%

Australia Fantasy Sports Market Trends:

Growth of Daily Fantasy Sports (DFS) Platforms in Australia

The rising popularity of Daily Fantasy Sports (DFS) platforms is majorly driving the Australia fantasy sports market growth. Unlike traditional season-long fantasy leagues, DFS allows users to draft new teams for each contest, offering faster results and instant payouts. This format appeals to younger audiences seeking quick engagement, especially in popular sports such as AFL, NRL, and cricket. Major international DFS operators, are expanding into Australia, while local platforms are gaining traction. The increasing legalization of online betting and fantasy sports in various states has further fueled this trend. The decade between 2015 and 2022 saw a staggering 57.6% growth in sports betting in Australia, especially among men aged 18-44, whose activity grew by as much as 66%. This has largely been driven by the growth of online sites and mobile apps for gambling. 14.9% of Australians aged 25 to 34 reported betting on sports in 2022, with over 105,000 male punters classified as high-risk gamblers. These developments reflect the swift expansion of Australia’s online fantasy sports sector, prompting urgent demands for stricter regulations on advertising. Additionally, partnerships between DFS platforms and sports leagues are enhancing user engagement through exclusive promotions and real-time data integration. With mobile app usage on the rise, DFS providers are optimizing their platforms for seamless in-play experiences, attracting both casual players and serious fantasy sports enthusiasts. Therefore, this is creating a positive Australia fantasy sports market outlook.

Australia Fantasy Sports Market Size

Integration of Blockchain and NFTs in Fantasy Sports

Another emerging trend in the market is the integration of blockchain technology and non-fungible tokens (NFTs). Blockchain ensures transparency in player transactions and prize distributions, addressing concerns around fairness and security. The 2025 Independent Reserve Cryptocurrency Index (IRCI) rose to 54, showing that 31% of Australians hold cryptocurrency, and 57% of them report having made profits despite economic woes. Bitcoin remains at the forefront of the market with 70% of ownership, and 21% of investors are investing more than USD 500 every month. With the growth in blockchain technology adoption, the changing cryptocurrency landscape is also expected to continue integrating increasingly with Australia's fantasy sports websites and digital gaming industries. Meanwhile, NFTs are being used to create unique digital collectibles, such as player cards or exclusive rewards, adding a new layer of engagement for users. Several fantasy sports platforms are exploring play-to-earn models, where users can trade or sell NFT-based assets. This trend aligns with the global growth of Web3 and metaverse gaming, attracting tech-savvy fantasy sports players. Cricket and soccer-based fantasy games are leading this shift, with platforms offering NFT-based rewards for top performers. As regulatory frameworks change, blockchain-powered fantasy sports could redefine user ownership and monetization in the industry, further expanding the Australia fantasy sports market share.

Australia Fantasy Sports Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on sports type, platform, and demographics.

Sports Type Insights:

Football
Baseball
Basketball
Hockey
Cricket
Others

The report has provided a detailed breakup and analysis of the market based on the sports type. This includes football, baseball, basketball, hockey, cricket, and others.

Platform Insights:

Website
Mobile Application

A detailed breakup and analysis of the market based on the platform have also been provided in the report. This includes website and mobile application.

Demographics Insights:

Under 25 Years
25-40 Years
Above 40 Years

The report has provided a detailed breakup and analysis of the market based on the demographics. This includes under 25 years, 25-40 years, and above 40 years.

Regional Insights:

Australia Capital Territory & New South Wales
Victoria & Tasmania
Queensland
Northern Territory & Southern Australia
Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Fantasy Sports Market News:

February 24, 2025: GameDay Squad, the most rapidly growing free-to-play fantasy sports site in Australia with more than 500,000 Google Play downloads, signed with NRL legend James Tedesco. The new 2025 season, with no salary caps or weekly drafts, is poised to provide non-stop strategic play to 2.4 million Australian fantasy players, two times the amount of three years ago. Supporters will be able to try out the new season with Tedesco at GameDay Squad's Sydney launch on February 27.

Australia Fantasy Sports Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Sports Type Platform Demographics Region
Sports Types Covered	Football, Baseball, Basketball, Hockey, Cricket, Others
Platforms Covered	Website, Mobile Application
Demographics Covered	Under 25 Years, 25-40 Years, Above 40 Years
Regions Covered	Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Australia fantasy sports market performed so far and how will it perform in the coming years?
What is the breakup of the Australia fantasy sports market on the basis of sports type?
What is the breakup of the Australia fantasy sports market on the basis of platform?
What is the breakup of the Australia fantasy sports market on the basis of demographics?
What is the breakup of the Australia fantasy sports market on the basis of region?
What are the various stages in the value chain of the Australia fantasy sports market?
What are the key driving factors and challenges in the Australia fantasy sports market?
What is the structure of the Australia fantasy sports market and who are the key players?
What is the degree of competition in the Australia fantasy sports market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia fantasy sports market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia fantasy sports market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia fantasy sports industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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