Australia Fantasy Sports Market Size, Share, Trends and Forecast by Sports Type, Platform, Demographics, and Region, 2026-2034

Australia Fantasy Sports Market Summary:

The Australia fantasy sports market size was valued at USD 898.14 Million in 2025 and is projected to reach USD 2,182.40 Million by 2034, growing at a compound annual growth rate of 10.37% from 2026-2034.

The Australia fantasy sports market is gaining significant momentum as the nation's deep-rooted sports culture drives increased digital engagement across multiple leagues. Strong user participation in daily fantasy sports formats, coupled with enhanced mobile accessibility and real-time gaming experiences, continues to attract both casual enthusiasts and competitive players. Strategic partnerships between media companies and sports leagues, alongside innovative platform features including blockchain integration and gamification elements, are creating new opportunities for user engagement and retention, further expanding the Australia fantasy sports market share.

Key Takeaways and Insights:

• By Sports Type: Football dominates the market with a share of 28% in 2025, driven by the strong following of AFL and global soccer leagues including the English Premier League, among Australian fantasy sports enthusiasts.
   
• By Platform: Mobile applications lead the market with a share of 55.21% in 2025, reflecting widespread smartphone adoption, enhanced app functionality, and the convenience of on-the-go team management.
   
• By Demographics: The 25-40 years segment represents the largest market share at 29.84% in 2025, characterized by tech-savvy millennials who seek immersive digital sports experiences and alternative entertainment options.
   
• Key Players: The Australia fantasy sports market exhibits a moderately competitive landscape, with several established platforms competing alongside emerging entrants. Companies are differentiating through innovative game formats, enhanced user experiences, and strategic sports league partnerships.

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The Australia fantasy sports market is experiencing accelerated growth as platforms integrate advanced technologies and expand their offerings across multiple sporting codes. The convergence of fantasy sports with blockchain mechanisms and NFT-based rewards is creating new monetization opportunities and enhancing user engagement through verifiable digital ownership. Australia's year-round sporting calendar, featuring AFL, NRL, cricket, and international leagues, provides continuous user engagement opportunities and reduces seasonal revenue fluctuations. In February 2025, GameDay Squad partnered with Rugby League superstar James Tedesco, demonstrating the growing influence of celebrity endorsements in driving platform adoption. With fantasy sports participation doubling to 2.4 million players over three years, the market is positioned for sustained expansion as platforms continue to innovate and capture Australia's passionate sports fan base.

Australia Fantasy Sports Market Trends:

Expansion of Daily Fantasy Sports (DFS) Platforms

Daily Fantasy Sports platforms are rapidly gaining popularity in Australia by offering quick-turnaround contests with immediate payouts, appealing to users seeking fast-paced engagement. Unlike traditional season-long formats, DFS allows participants to draft new teams for each contest, creating fresh strategic opportunities and reducing long-term commitment barriers. Draftstars set a new Australian record with its 2024 AFL Star contest reaching AUD 1,000,000 prize pool, demonstrating the segment's significant revenue potential and supporting the Australia fantasy sports market growth.

Integration of Blockchain Technology and NFT-Based Rewards

Blockchain technology is emerging as a transformative force in Australia's fantasy sports landscape, enabling transparent prize distributions and verifiable digital asset ownership. Platforms are incorporating tokenization of awards, smart-contract-based prize mechanisms, and NFT-style digital collectibles to build trust and create new user engagement models. In January 2025, BlitzBets launched a new fantasy sports platform merging blockchain technology with sports contests, signaling the sector's evolution toward decentralized gaming experiences.

Growth of Free-to-Play Fantasy Platforms

Free-to-play fantasy platforms are expanding rapidly in Australia, removing financial barriers and attracting new users who may be hesitant to participate in paid contests. For instance, in October 2025, Dream11 expanded into 11 overseas markets, including Australia, following the Indian parliament’s decision to prohibit paid fantasy sports. These platforms monetize through premium subscriptions, in-app purchases, and advertising while maintaining accessible entry points for casual fans. GameDay Squad exemplifies this trend with over 500,000 Google Play downloads, offering a free experience without salary caps or weekly drafts, enabling year-round team management and player card collection.

Market Outlook 2026-2034:

The Australia fantasy sports market is poised for sustained expansion through 2033, driven by technological innovation, enhanced mobile experiences, and deepening integration with major sporting leagues. Platforms are increasingly focusing on user retention through gamification features, social sharing capabilities, and personalized content delivery. The convergence of fantasy sports with emerging technologies including artificial intelligence for predictive analytics and blockchain for transparent transactions will redefine user engagement models. The market generated a revenue of USD 898.14 Million in 2025 and is projected to reach USD 2,182.40 Million by 2034, growing at a compound annual growth rate of 10.37% from 2026-2034.

Australia Fantasy Sports Market Report Segmentation:

Sports Type Insights:

• Football
• Baseball
• Basketball
• Hockey
• Cricket
• Others

Football dominates the Australia fantasy sports market with a 28% share of total market revenue in 2025.

Football's leadership in the Australian fantasy sports market reflects the dual popularity of Australian Football League competitions and international soccer leagues, particularly the English Premier League. Fantasy platforms have developed sophisticated scoring systems that capture the unique statistical elements of both codes, enabling users to engage deeply with their preferred competitions. The AFL's strong domestic following, combined with growing interest in European football among younger demographics, creates a substantial user base for football-focused fantasy offerings.

The segment's growth is further supported by the extensive media coverage and live broadcasting of football matches, which enhances real-time engagement opportunities for fantasy participants. The 2024 AFL Grand Final attracted over 6.09 million viewers, representing the highest-rated free-to-air broadcast in Australia, demonstrating the sport's unparalleled reach and the potential for fantasy sports platforms to capitalize on this engaged audience through integrated second-screen experiences and real-time fantasy scoring updates.

Platform Insights:

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• Website
• Mobile Application

Mobile applications lead the market with a 55.21% share of total Australia fantasy sports market revenue in 2025.

Mobile applications have become the preferred platform for fantasy sports participation in Australia, driven by widespread smartphone penetration and the demand for convenient, on-the-go team management capabilities. Users increasingly expect seamless experiences that allow them to monitor live scores, execute trades, and receive real-time notifications regardless of their location. The mobile-first approach enables platforms to leverage push notifications and location-based features to enhance user engagement during live sporting events.

Australia's mobile gaming market reached USD 2,002 Million in 2024 and is projected to reach USD 4,206 Million by 2033, growing at an 8.6% CAGR. This robust mobile ecosystem provides fertile ground for fantasy sports applications to expand their user base. Several Australians play video games, with mobile devices serving as the primary gaming platform. Fantasy sports applications are capitalizing on this trend by incorporating gamification elements, social features, and intuitive interfaces that resonate with mobile-native users.

Demographics Insights:

• Under 25 Years
• 25-40 Years
• Above 40 Years

The 25-40 years segment accounts for the highest market share at 29.84% of the total Australia fantasy sports market in 2025.

The 25-40 years demographic represents the core user base for Australia's fantasy sports market, characterized by disposable income, digital literacy, and strong sports fandom. This age group demonstrates high engagement levels, with users spending significant time researching player statistics, managing their teams, and participating in league discussions. The segment's preference for mobile-first experiences and willingness to adopt new technologies make them ideal early adopters of innovative platform features, including blockchain-based rewards and AI-driven recommendations.

Younger sports fans place significant value on the social aspects of fantasy sports, often organizing workplace leagues and competing with friends. Platforms are responding by enhancing community features, integrating social sharing tools, and building content ecosystems that include podcasts, video analysis, and influencer collaborations to maintain engagement throughout the sporting season.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

High digital literacy and strong sports culture in ACT and NSW drive fantasy sports adoption. Urban populations with disposable income actively engage in multi-sport platforms, managing teams and participating in leagues. Major sporting events, professional leagues, and workplace-based competitions increase awareness and participation. Platforms offering mobile-first experiences, real-time updates, and social integration attract these tech-savvy users, boosting demand for interactive fantasy sports solutions.

Victoria and Tasmania benefit from passionate fan bases across football, cricket, and basketball, fueling fantasy sports engagement. High smartphone penetration and internet connectivity enable mobile and online participation. Community-driven competitions, school and workplace leagues, and local sporting events further drive interest. Platforms that integrate AI-driven recommendations, live stats, and social features enhance engagement, making younger, tech-oriented demographics increasingly active participants in fantasy sports across the region.

Queensland’s strong sporting culture, particularly in rugby, cricket, and AFL, fosters fantasy sports growth. Urban centers such as Brisbane and the Gold Coast have high digital adoption and disposable income, supporting participation in mobile and online leagues. Workplace competitions, community engagement, and school initiatives increase awareness. Platforms offering gamification, rewards, and social interaction features enhance user retention and attract younger sports fans, further driving market expansion across the state.

In Northern Territory and South Australia, growing interest in football, cricket, and motorsports fuels fantasy sports adoption. Smaller populations create tight-knit communities, encouraging workplace and social leagues. Rising smartphone and internet penetration enable online and mobile participation, while platforms offering real-time updates, social integration, and interactive features support engagement. These factors combined drive consistent adoption of fantasy sports platforms despite relatively smaller markets compared to eastern states.

Western Australia’s fantasy sports market is driven by strong fan engagement in AFL, cricket, and football. Large urban populations in Perth have high digital literacy and disposable income, supporting mobile and online participation. Workplace leagues, local competitions, and community events enhance adoption. Platforms that provide live player stats, gamification, and social sharing features attract tech-savvy and younger demographics, while awareness campaigns and professional league popularity sustain consistent market growth.

Market Dynamics:

Growth Drivers:

Why is the Australia Fantasy Sports Market Growing?

Deep Sports Culture and Year-Round Sporting Calendar

Australia's strong sporting culture and continuous scheduling across multiple leagues provide the foundation for sustained fantasy sports engagement throughout the year. The country's enthusiasm for diverse sports codes including AFL, NRL, cricket, and soccer creates multiple touchpoints for fantasy participation, reducing seasonal revenue fluctuations that affect single-sport markets. Fan enthusiasm at local and national levels creates deeper emotional connections, making fantasy sports a natural extension of supporter engagement. Schools, universities, and workplaces frequently organize internal fantasy competitions, embedding the activity into social and communal structures. The AFL's 2024 Grand Final attracted over 6.09 million viewers, demonstrating the unparalleled reach of Australian sports and the potential audience for fantasy sports platforms. This culturally embedded significance of sport, combined with widespread digital connectivity, creates fertile ground for continued fantasy sports expansion.

Media Partnerships and Platform Innovation

Strategic partnerships between media companies and fantasy sports platforms are driving significant market growth through enhanced visibility and integrated user experiences. These collaborations leverage existing media reach to attract new users while providing content-rich environments that deepen engagement. In June 2025, News Corp Australia acquired Vapormedia, the Melbourne-based technology developer behind the SuperCoach fantasy franchise, gaining control over platform operations and enabling deeper integration with content creators and advertising partners. SuperCoach reports 430,000 registered players who spent an average of 173 minutes on the platform in May 2025, demonstrating high user engagement levels. The acquisition enables expansion into new sporting codes including NBA, NFL, and Formula 1, broadening the platform's appeal beyond traditional Australian sports. Such media-tech convergence creates powerful growth environments where editorial content, data analytics, and fantasy gaming combine to deliver comprehensive fan experiences.

Rising Mobile Gaming Adoption and Smartphone Penetration

The proliferation of smartphones and mobile gaming in Australia has created favorable conditions for fantasy sports growth by enabling convenient, anywhere access to team management and live scoring. Mobile-first design approaches ensure users can execute trades, monitor performance, and engage with their leagues during live matches, enhancing the second-screen experience that has become central to modern sports fandom. Research indicates that 82% of Australians play video games, with mobile devices serving as the primary platform. Popular fantasy applications, including SuperCoach, AFL Fantasy, Draftstars, and GameDay Squad, have optimized their platforms for mobile experiences, incorporating push notifications, intuitive interfaces, and social sharing features that resonate with mobile-native users and drive consistent engagement throughout the sporting season.

Market Restraints:

What Challenges the Australia Fantasy Sports Market is Facing?

Evolving Regulatory Environment and Advertising Restrictions

Australia’s regulatory environment for online gaming and gambling-related activities is continuously evolving, creating challenges for fantasy sports operators. Proposed legislation and ongoing state-level discussions around restrictions on gambling advertising and sports betting promotions introduce uncertainty. While fantasy sports are typically classified separately from gambling, their regulatory closeness imposes compliance obligations and may constrain the marketing and promotional avenues available to platforms, requiring careful navigation of evolving legal frameworks.

Intense Competition and Market Fragmentation

The Australia fantasy sports market features multiple established and emerging platforms competing for user attention and engagement. This fragmentation can lead to user acquisition costs escalating as platforms invest heavily in marketing, celebrity endorsements, and promotional offers to attract participants. Smaller operators may struggle to achieve the scale necessary for profitability, potentially limiting innovation and service quality in certain market segments.

Consumer Protection Concerns and Responsible Gaming Requirements

Growing emphasis on responsible gaming practices and consumer protection is introducing additional compliance requirements for fantasy sports platforms. The Australian Government's BetStop National Self-Exclusion Register had over 31,838 active registrations by September of 2024, reflecting heightened awareness of gambling-related harms. While fantasy sports platforms must balance engaging gameplay with responsible design, mandatory disclaimers and self-exclusion mechanisms may add friction to user onboarding and reduce overall engagement among certain demographics.

Competitive Landscape:

The Australia fantasy sports market exhibits a moderately competitive landscape characterized by established platforms, emerging challengers, and increasing consolidation activity. Major players are differentiating through sport-specific expertise, innovative game formats, and enhanced user engagement features. Competition intensifies around user acquisition, with platforms investing in celebrity partnerships, exclusive league licensing agreements, and content creator ecosystems. The recent acquisition of Vapormedia by News Corp Australia signals a trend toward vertical integration, enabling deeper content-platform synergies. Platforms are also competing on technology innovation, incorporating artificial intelligence for personalized recommendations, blockchain for transparent prize distributions, and advanced analytics tools for user decision support. As the market matures, competitive advantages will increasingly derive from user retention strategies, community building capabilities, and seamless mobile experiences that encourage habitual engagement.

Recent Developments:

• November 2023: News Corp Australia’s SuperCoach, one of the country’s leading and most recognized fantasy sports platforms, was chosen by Cricket Australia as the official fantasy game for the KFC Big Bash League.

Australia Fantasy Sports Market Report Coverage: