Australia Functional Supplements Market

Australia Functional Supplements Market Overview:

The Australia Functional Supplements Market size reached USD 26.01 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 53.39 Million by 2033, exhibiting a growth rate (CAGR) of 8.32% during 2025-2033. The market is driven by growing consumer demand for personalized nutrition, with tailored supplements addressing individual health needs. Rising interest in plant-based and natural products reflects increased health awareness and sustainability concerns. Additionally, a strong focus on gut health and digestive wellness is boosting demand for probiotics and prebiotics. Together, these trends highlight consumers’ shift toward customized, clean-label, and holistic wellness solutions, fueling Australia functional supplements market share.

Australia Functional Supplements Market Trends:

Rise of Plant-Based and Natural Supplements

Australian consumers are increasingly mindful of the ingredients used in the foods they eat, and the trend is increasingly turning towards natural and plant-based supplements. This drive is prompted by an increasing demand for cleaner, simpler formulations without artificial additives, chemicals, or synthetics. Consumers are demanding more transparency and sustainability, typically opting for products that reflect a concern for the environment and ethical issues. Plant-based diets are also becoming more popular among many Australians due to health, ethical, or environmental motives, and this has a direct bearing on the supplement selection. Consequently, there is increased demand for natural protein sources of vitamins and minerals from fruits, vegetables, herbs, and other botanicals. Manufacturers are meeting this demand by introducing environmentally friendly packaging and cleaner manufacture. This plant-based strategy to supplementation is part of a larger wellness movement dedicated to simplicity, minimalism, and reconnecting to nature.

Personalized Nutrition and Tailored Supplementation

A significant trend reshaping the functional supplements market in Australia is the growing consumer shift towards personalized nutrition. Australians are moving away from generic, one-size-fits-all supplements in favour of customized solutions that match their individual health needs, goals, and lifestyles. This transformation is being driven by rapid advancements in health technology—such as genetic testing, wellness apps, and digital trackers—that offer personalized insights into nutritional requirements. Particularly among younger demographics, there is an increased focus on preventative health and proactive self-care. Supplement brands are responding with tailored plans, subscription services, and user-friendly digital platforms. According to CSIRO, domestic spending on personalized nutrition services is expected to increase at a rate of 19% per year to $550 million by 2030, supporting this movement. This evolution signals a broader shift towards data-driven, individualized wellness solutions, where science and technology work together to create smarter and more effective supplement strategies for long-term health thus bolstering the Australia functional supplements market growth.

Focus on Gut Health and Digestive Wellness

Interest in gut health has spread quickly throughout Australia, with consumers now aware of its pivotal position in overall health. The digestive system is no longer viewed as simply part of nutrient uptake, but as an integral part of immune function, mental sharpness, energy, and mood. This knowledge is fueling stronger demand for functional foods that promote digestive health, including probiotics, prebiotics, and enzymes. Australians are looking for products that support a healthy gut microbiome, especially against stress, diet, and lifestyle issues that can destroy it. Wellness brands are adding products that include gut-friendly ingredients beyond conventional digestion, offering overall health benefits. The focus on digestive health is a move towards holistic, inside-out well-being plans that promote quality of life through well-balanced internal systems and preventative care over the long term.

Australia Functional Supplements Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, formulation type, health benefit, and distribution channel.

Product Type Insights:

• Vitamins
• Minerals
• Amino Acids
• Probiotics
• Herbal Supplements
• Protein Supplements
• Omega Fatty Acids
• Energy Supplements

The report has provided a detailed breakup and analysis of the market based on the product type. This includes vitamins, minerals, amino acids, probiotics, herbal supplements, protein supplements, omega fatty acids, and energy supplements.

Formulation Type Insights:

• Pills and Capsules
• Powders
• Liquids
• Gummies
• Bars

A detailed breakup and analysis of the market based on the formulation type have also been provided in the report. This includes pills and capsules, powders, liquids, gummies, and bars.

Health Benefit Insights:

• Weight Management
• Digestive Health
• Joint Health
• Immunity Boosting
• Energy Enhancement
• Heart Health
• Mental Wellbeing
• Bone Health

The report has provided a detailed breakup and analysis of the market based on the health benefit This includes weight management, digestive health, joint health, immunity boosting, energy enhancement, heart health, mental wellbeing, and bone health.

Distribution Channel Insights:

• Online Retail
• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacies
• Health Food Stores
• Fitness Centers

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online retail, supermarkets and hypermarkets, specialty stores, pharmacies, health food stores, and fitness centers.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Functional Supplements Market News:

• In February 2025, Kerry Group has launched its 2025 Supplement Taste Charts, offering key insights into emerging flavour trends in wellness products. Targeting formats like gummies, powders, and chewables, the charts help brands develop flavour-forward, health-supporting supplements. Highlighted trends include tropical fruits, botanicals, and indulgent flavours like cocoa and lavender. With non-pill formats now dominating global sales, this initiative addresses growing consumer demand for personalised, enjoyable supplement experiences, reshaping how wellness products are developed across Asia-Pacific and beyond.
• In August 2024, EZZ Life Science (ASX:EZZ) launched four new functional food products targeting both children and adults, strengthening its portfolio in the health category. The new offerings include multivitamin and nutrition powders, with three focused on children’s health. Manufactured in New Zealand, these products support growth and immunity. This move aligns with EZZ’s focus on genomic health, children’s care, and weight management, expanding its presence in the growing functional food sector.

Australia Functional Supplements Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia functional supplements market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia functional supplements market on the basis of product type?
• What is the breakup of the Australia functional supplements market on the basis of formulation type?
• What is the breakup of the Australia functional supplements market on the basis of health benefit?
• What is the breakup of the Australia functional supplements market on the basis of distribution channel?
• What is the breakup of the Australia functional supplements market on the basis of region?
• What are the various stages in the value chain of the Australia functional supplements market? 
• What are the key driving factors and challenges in the Australia functional supplements market?
• What is the structure of the Australia functional supplements market and who are the key players?
• What is the degree of competition in the Australia functional supplements market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia functional supplements market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia functional supplements market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia functional supplements industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.