The Australia gut health supplements market size reached USD 404.10 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,029.22 Million by 2033, exhibiting a growth rate (CAGR) of 9.80% during 2025-2033. At present, as gastrointestinal issues are becoming more common, gut health supplements are gaining wider acceptance as an effective and preventative solution. Besides this, the broadening of e-commerce portals is making products more accessible, convenient, and visible to a wider audience, thereby contributing to the expansion of the Australia gut health supplements market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 404.10 Million |
Market Forecast in 2033 | USD 1,029.22 Million |
Market Growth Rate 2025-2033 | 9.80% |
Growing incidence of gastrointestinal disorders
Rising prevalence of gastrointestinal disorders is positively influencing the market in Australia. Conditions, such as inflammatory bowel disease (IBD), bloating, acid reflux, and constipation, affect a growing segment of the population, leading individuals to seek natural and accessible remedies. On 11th February 2025, the Hon. Mark Butler unveiled the ‘Final Report on the State of the Nation’ in Inflammatory Bowel Disease at Parliament House in Australia. It emphasized that there were 179,420 Australians affected by IBD. As people are experiencing discomfort and seeking non-prescription solutions, they are turning to gut health supplements like prebiotics, digestive enzymes, fiber blends and probiotics. These supplements help restore gut flora balance, improve nutrient absorption, and support overall digestive function. Healthcare professionals are also recommending supplements as part of long-term gut health strategies, which strengthens user trust in these products. The aging population, which is more prone to digestive issues, is further driving the demand. People are becoming more educated about the gut-brain axis and its role in immunity and mental health, adding to supplement adoption. Marketing campaigns highlight science-backed benefits, increasing appeal among health-conscious Australians. Rising clean-label preferences and demand for allergen-free, vegan, and organic formulas are also shaping the market.
Expansion of e-commerce sites
The expansion of e-commerce portals is impelling the Australia gut health supplements market growth. According to industry reports, in 2024, 17.08 Million Australian people utilized online shopping platforms each month, marking a 45% rise from 2020 (11.78%). Individuals increasingly prefer shopping online for health and wellness products due to the flexibility of browsing, comparing, and ordering from home. Online platforms offer a wide assortment of gut health supplements, inculcating digestive enzymes and fiber-rich options, catering to diverse dietary needs and preferences. The rise of health-focused e-commerce websites and wellness apps provides users with personalized recommendations, detailed product information, and verified customer reviews, which boost user confidence and drive purchases. Subscription models and discount offers available online encourage repeat buying and brand loyalty. E-commerce also enables smaller and niche brands to enter the market and compete by targeting specific user segments. Influencers and digital marketing campaigns on social media platforms are creating awareness and promoting gut health products directly to health-conscious audiences. As internet penetration and smartphone usage are increasing across Australia, e-commerce is becoming a dominant distribution channel.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, form, and sales channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes prebiotics, probiotics, enzymes, polyphenols, and others.
Form Insights:
A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes tablet, capsules, liquid, powder premixes, gummies/chewable, lozenges, and liquid and gels.
Sales Channel Insights:
The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes institution sales, over the counter supplements (drug stores and pharmacies, hypermarkets/supermarkets, convenience stores, health and wellness stores, specialty stores, and departmental stores), and online (company websites and 3rd party/mass merchandiser).
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Prebiotics, Probiotics, Enzymes, Polyphenols, Others |
Forms Covered | Tablet, Capsules, Liquid, Powder Premixes, Gummies/Chewable, Lozenges, Liquid and Gels |
Sales Channels Covered |
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Regions Covered | Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |