Australia Gym Equipment Market

Australia Gym Equipment Market Overview:

The Australia gym equipment market size reached USD 385.49 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 779.63 Million by 2033, exhibiting a growth rate (CAGR) of 8.14% during 2025-2033. The increasing consciousness regarding the need to live a physically active and healthy life is strongly contributing to the demand for efficient gym equipment in Australia. Moreover, technological advancements are contributing to the market growth. Additionally, the growing trend for home fitness solutions is significantly expanding the Australia gym equipment market share.

Australia Gym Equipment Market Trends:

Increasing Health and Fitness Consciousness

Rising consciousness regarding the need to live a physically active and healthy life is strongly catalyzing the demand for Australian gym equipment. People are more focused on fitness regimens as a way of enhancing physical as well as mental well-being. This change in customer attitude is creating a rise in gym membership, home exercise facilities, and outdoor fitness. Consequently, manufacturers of gym equipment are constantly evolving their product lines to meet this need, emphasizing the equipment that accommodates diverse fitness objectives like strength training, cardiovascular fitness, and flexibility. Furthermore, the trend of incorporating wellness into everyday lifestyles is fostering an increased popularity of fitness classes, which, in turn, is driving the need for commercial-grade gym equipment in public and private facilities. Moreover, an increase in the number of gyms opening in Australia is catalyzing the need for efficient equipment. In 2025, Revo Fitness opened its largest gym in the Melbourne suburb of Frankston. Inaugurated on Wednesday, April 2, the newly developed facility at Bayside Centre features a roomy gym floor aimed at accommodating all experience levels. It boasts high-end machinery, such as 15 squat racks, the highest number in any gym in Victoria, a circuit training zone, and specific areas for HIITFIT and Tempo mat Pilates.

Technological Developments in Fitness Machinery

Technological improvements are contributing to the Australia gym equipment market growth. Manufacturers are constantly integrating intelligent features into their offerings, including real-time monitoring, app integration, and customized workout suggestions. This adoption of state-of-the-art technology is drawing more customers, especially technologically inclined individuals seeking more engaging and data-backed workout experiences. Interactive functionalities, such as virtual personal trainers and progress tracking, are improving the user experience and enhancing the effectiveness and enjoyment of exercise routines. Additionally, the use of sophisticated materials and power-efficient technologies is enhancing the overall lifespan and functionality of gym equipment, thereby promoting their uptake in home and commercial fitness settings. In 2025, Life Fitness launched its Symbio™ Runner treadmill on exhibition at the 2024 AusFitness Trade Show in Sydney. This cardio equipment is also launched in the Australian market.

Home Fitness Equipment Demand Growth

The growing trend for home fitness solutions is positively impacting the gym equipment market in Australia. With changing lifestyle habits, people are spending more on home gym solutions because of limits imposed on public gatherings and the closure of gyms. With remote work remaining a popular culture, Australians are looking for ways to remain fit without stepping out of their homes. As a result, the demand for space-saving, space-efficient, and multi-purpose fitness gear is increasing. The producers are constantly evolving their line to address these demands through a simple-to-use and flexible product offering that can accommodate all different types of workouts, including strength training and cardiovascular workouts. This shift towards home fitness is fueling the growth of the gym equipment market.

Australia Gym Equipment Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, distribution channel, and buyer type.

Product Type Insights:

• Cardiovascular Machines 
• Strength Training Equipment
• Plate Loaded Equipment
• Ground Base Equipment 
• Standalone Equipment 
• Heavy Duty Elite Racks
• Benches 
• Olympic Bars and Collars 
• Dumbbells and Kettlebells 

The report has provided a detailed breakup and analysis of the market based on the product type. This includes cardiovascular machines, strength training equipment, plate loaded equipment, ground base equipment, standalone equipment, heavy duty elite racks, benches, Olympic bars and collars, and dumbbells and kettlebells.

Distribution Channel Insights:

• Specialty Stores 
• Online Retail 
• Sport Stores 
• Others 

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes specialty stores, online retail, sport stores, and others.

Buyer Type Insights:

• Individual 
• Institution
• Promotion 

A detailed breakup and analysis of the market based on the buyer type have also been provided in the report. This includes individual, institution, and promotion.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania 
• Queensland 
• Northern Territory & Southern Australia 
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Gym Equipment Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia gym equipment market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia gym equipment market on the basis of product type?
• What is the breakup of the Australia gym equipment market on the basis of distribution channel?
• What is the breakup of the Australia gym equipment market on the basis of buyer type?
• What is the breakup of the Australia gym equipment market on the basis of region?
• What are the various stages in the value chain of the Australia gym equipment market? 
• What are the key driving factors and challenges in the Australia gym equipment market?
• What is the structure of the Australia gym equipment market and who are the key players?
• What is the degree of competition in the Australia gym equipment market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia gym equipment market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia gym equipment market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia gym equipment industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.