Australia Hair Removal Market

Australia Hair Removal Market Overview:

The Australia hair removal market size reached USD 950.5 Million in 2024. Looking forward, the market is expected to reach USD 1,460.5 Million by 2033, exhibiting a growth rate (CAGR) of 4.64% during 2025-2033. The rising consumer consciousness toward maintaining physical appearance, easy availability of a wide range of hair removal products across various online and offline organized retail platforms, the emergence of cosmetic laser treatments and the growing prominence of advanced light-based technologies represent some of the key factors driving the market. 

Hair removal is a popular procedure that involves eliminating unwanted body hair using various techniques without damaging the surrounding skin, commonly performed on the legs, underarms, face, bikini area, and back. Body hair is removed for various reasons, such as aesthetic reasons, cultural practices, sports, medical requirements, or personal hygiene. Shaving is a common and straightforward hair removal method that involves using a razor to cut hair at skin level. Waxing involves spreading warm wax on the skin, and then removing the wax strip along with the hair after cooling. Plucking involves using tweezers to pull hair out by the roots, while laser hair removal is a semi-permanent hair removal technique that involves using high-heat lasers to destroy hair follicles, that prevents future hair growth. Shaving and depilatory creams are quick and easy to use, while waxing and plucking provide longer-lasting results, and laser hair removal offers permanent results but can be expensive and require multiple sessions.

Key Trends of Australia Hair Removal Market:

At-Home Laser and IPL Devices Rise

One of the prominent trends in Australia's hair removal industry is increasing demand for at-home laser and IPL (intense pulsed light) devices. As consumers look for more convenient, low-cost, and long-term hair removal methods, demand for sophisticated home-use technology has increased. This phenomenon is most notable in Australia, where a population educated in technology and vast geographic dispersion promote solutions that do not involve regular salon trips. In regional or remote locations where access to professional clinics is poor, devices used at home are the sensible alternative. Brands have responded by creating easy-to-use machines with adjustable settings appropriate for various skin and hair types. In addition, Australians' typically active and outdoorsy lifestyles—paired with the country's extended summers—render hair removal an ongoing grooming issue rather than a seasonal one.

Natural and Skin-Friendly Product Preferences

Another apparent shift in the Australian hair removal industry is toward natural, gentle, and skin-friendly products. With high levels of skin sensitivity and consciousness about exposure to chemicals, most Australians are shying away from the conventional harsh depilatory creams or alcohol-based waxing products. Consumers are turning toward sugar waxes, natural hair removal creams based on plants, and hypoallergenic sensitive skin formulas. This is particularly relevant in Australia's sun-drenched climate, where skin is often under the UV radiation beam and potentially more sensitive to irritation. The trend is also associated with a broader cultural inclination toward clean beauty and wellness-focused personal grooming regimens. Local companies are increasingly focusing on plant-derived ingredients like aloe vera, chamomile, and jojoba oil to calm skin while they remove hair. Products that provide double benefits—like exfoliation and moisturizing—are especially favored. These trends are influencing product innovation and propelling a new generation of hair removal products that suit health-oriented and environmentally friendly consumer values.

Customized Services and Inclusive Beauty Trends

Personalized beauty services and inclusive grooming trends are dominating the hair removal market in Australia, particularly in cities such as Sydney, Melbourne, and Brisbane. Today, consumers are looking for hair removal options that address their identity, lifestyle, and skin type, not just one-size-fits-all solutions. Clinics and salons now provide customized services for various hair textures, skin sensitivities, and even specific gender needs, capturing the nation's multicultural and socially progressive nature. For instance, treatments for curly or coarse hair or services that cater to different hormonal hair growth patterns are now typical additions. There is also a discernible increase in the demand for male-specific or gender-neutral grooming services, testifying against the argument that body hair removal is a women's market. This expanded definition of grooming is spurring product and service growth among a broader demographic.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Australia hair removal market report, along with forecasts at the country and regional level from 2025-2033. Our report has categorized the market based on product type, end user, and gender.

Product Type Insights:

• Laser Hair Removal
• Electrical Epilation
• Waxing

The report has provided a detailed breakup and analysis of the hair removal market based on the product type. This includes laser hair removal, electrical epilation and waxing. According to the report, laser hair removal represented the largest segment. 

End User Insights:

• Beauty Clinics
• Dermatology Clinics
• Home Use

The report has provided a detailed breakup and analysis of the hair removal market based on the end user. This includes beauty clinics, dermatology clinics, and home use.

Gender Insights:

• Men
• Women

A detailed breakup and analysis of the hair removal market based on the gender has also been provided in the report. This includes men and women.

Regional Insights: 

• Western Australia
• New South Wales
• Queensland
• Victoria
• Rest of Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Western Australia, New South Wales, Queensland, Victoria, and the rest of Australia.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the Australia hair removal market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Abbvie Inc. (Allergan Inc.), Advanced Clinics Australia, Alma Lasers International, Braun GmbH, Candela Corporation, Koninklijke Philips N.V., Lumenis Inc., Results Laser Clinics, Silk Laser Clinics., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report. 

Latest News and Developments:

• February 2025: According to Braun, its laser hair removal gadget was sold 200 times on Amazon Australia during February.  With visible hair reduction in only four weeks and up to six months of salon-smooth skin, the Braun Silk Expert Pro 5 IPL Hair Removal System, is reportedly the most advanced IPL device available and a highly successful alternative to traditional hair removal methods.
• March 2025: After SILK Laser Australia acquired Eden Laser Clinics, a significant rebranding was implemented for Eden Laser Clinics to transform into SILK Laser Clinics, matching SILK’s esteemed reputation for superior service and innovative aesthetic treatments. To enhance its visibility in Sydney, SILK Laser Clinics initiated a significant awareness campaign yesterday. The Sydney community will be engaged in this multifaceted marketing campaign across several crucial media platforms, including social media, radio, large format, and bus shelter PDOOH (Proximity Digital Out-of-Home).
• October 2024: The non-surgical cosmetics company Stormeur initiated a $7 Million capital raise in order to facilitate the opening of four new Cosmetique clinics on the east coast of Australia. The group is the parent organization of Cosmetique, which operates a national network of similar clinics providing premium non-surgical, injectable, and laser hair removal services. The clinics have completed a cumulative of 300,000 treatments over the last 12 months, showcasing Cosmetique’s established position in the expanding non-surgical cosmetics sector.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia hair removal market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Australia hair removal market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region. 
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia hair removal industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.