Australia Leisure Travel Market 2033

Australia Leisure Travel Market Size, Share, Trends and Forecast by Traveler Type, Age Group, Expenditure Type, Sales Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A33933

Australia Leisure Travel Market Overview:

The Australia leisure travel market size reached USD 26.10 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 48.90 Billion by 2033, exhibiting a growth rate (CAGR) of 6.50% during 2025-2033. The market is driven by rising domestic tourism, owing to government-led promotional campaigns, surging international arrivals seeking nature and luxury experiences, enhanced airline connectivity, and the rising demand for unique and immersive travel experiences across both metropolitan and regional destinations.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 26.10 Billion
Market Forecast in 2033	USD 48.90 Billion
Market Growth Rate 2025-2033	6.50%

Australia Leisure Travel Market Trends:

Rising Domestic Tourism and Government-Led Regional Revitalization

Among the key drivers in Australia's domestic leisure travel market is higher rates of domestic tourism itself, driven largely by specific government programs focused on regional revitalization. During the past few years, especially after the COVID-19 pandemic, Australians have extensively expressed a desire to see more of what their own country has to offer. This trend has been supported by government incentives and policies, such as tourism grants, travel vouchers, regional town infrastructure development, and advertising campaigns like "Holiday Here This Year" by Tourism Australia. These have not only led to rising domestic travel but also assisted in spreading travel demand away from traditional destinations like Sydney and Melbourne. In addition to this, regional governments have made significant investments in improving regional attractions' accessibility and attractiveness—from upgrading road connectivity and building eco-tourism parks to organizing local festivals and improving hospitality services.

Australia Leisure Travel Market Size

Surge in High-Income International Visitors Seeking Luxury and Experience-Based Travel

Another strong market driver is the boom in high-income foreign visitors from the Asia-Pacific, Europe, and North America, who are attracted to luxury, nature-oriented, and experience-based tourism. These tourists are less price-conscious and are motivated mainly by unusual, high-end experiences, such as exclusive wildlife safaris, Great Barrier Reef diving expeditions, luxury train travel like The Ghan, and five-star eco-lodges in Tasmania or the Whitsundays. The image of Australia as a clean, safe, and exotic long-haul destination has become more attractive in the post-pandemic world. International travelers tend to be ready to invest heavily in immersive experiences, wellness retreats, indigenous culture tours, and eco-friendly travel options. The Australian tourism sector has also strategically targeted this segment by providing carefully designed itineraries, multilingual tour guides, and special access to distant or culturally relevant areas. Luxury hospitality companies, high-end restaurants, and custom adventure firms have all seen a significant surge in demand, led by wealthy millennials and retirees.

Australia Leisure Travel Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on traveler type, age group, expenditure type, and sales channel.

Traveler Type Insights:

Solo
Group

The report has provided a detailed breakup and analysis of the market based on the traveler type. This includes solo and group.

Age Group Insights:

Baby Boomers
Generation X
Millennial
Generation Z

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes baby boomers, generation X, millennial, and generation Z.

Expenditure Type Insights:

Lodging
Transportation
Food and Beverages
Events and Entertainment
Others

The report has provided a detailed breakup and analysis of the market based on the expenditure type. This includes lodging, transportation, food and beverages, events and entertainment, and others.

Sales Channel Insights:

Conventional Channel
Online Channel

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes conventional channel and online channel.

Regional Insights:

Australia Capital Territory & New South Wales
Victoria & Tasmania
Queensland
Northern Territory & Southern Australia
Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Leisure Travel Market News:

February 2025: Delta Air Lines expanded its Australian network by launching thrice-weekly nonstop flights from Los Angeles to Brisbane, enhancing leisure travel between the US and Queensland. Additionally, Delta announced a new Los Angeles–Melbourne route starting December 2025, operated with Airbus A350-900 aircraft.
November 2024: Air India and Tourism Australia signed a three-year marketing agreement to increase Indian tourism to Australia by collaborating on promotional activities. By facilitating easier access and raising awareness, this initiative is expected to drive progress in the Australian leisure travel market.
May 2024: Qantas increased its Bengaluru-Sydney flights from five per week to daily between mid-December 2024 and late March 2025, adding over 12,000 seats during the peak holiday season. This expansion enhanced connectivity between India and Australia, facilitating tourism and business travel.

Australia Leisure Travel Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Traveler Type Age Group Expenditure Type Sales Channel Region
Traveler Types Covered	Solo, Group
Age Groups Covered	Baby Boomers, Generation X, Millennial, Generation Z
Expenditure Types Covered	Lodging, Transportation, Food and Beverages, Events and Entertainment, Others
Sales Channels Covered	Conventional Channel, Online Channel
Regions Covered	Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Australia leisure travel market performed so far and how will it perform in the coming years?
What is the breakup of the Australia leisure travel market on the basis of traveler type?
What is the breakup of the Australia leisure travel market on the basis of age group?
What is the breakup of the Australia leisure travel market on the basis of expenditure type?
What is the breakup of the Australia leisure travel market on the basis of sales channel?
What are the various stages in the value chain of the Australia leisure travel market?
What are the key driving factors and challenges in the Australia leisure travel market?
What is the structure of the Australia leisure travel market and who are the key players?
What is the degree of competition in the Australia leisure travel market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia leisure travel market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia leisure travel market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia leisure travel industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Purchase Options Discount
Offer

Inquire Before Buying

Speak to an Analyst

Request Brochure

Request Customization

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.