Australia Lip Care Products Market Size, Share, Trends and Forecast by Product, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A36275

Australia Lip Care Products Market Overview:

The Australia lip care products market size reached USD 50.00 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 70.19 Million by 2033, exhibiting a growth rate (CAGR) of 3.84% during 2025-2033. The rise of e-commerce is expanding market reach, with more people shopping online for lip care products, driven by convenience, product variety, and influencer marketing. Additionally, multifunctional beauty products are gaining popularity as individuals seek convenience and efficiency, thereby contributing to the expansion of the Australia lip care products market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 50.00 Million
Market Forecast in 2033	USD 70.19 Million
Market Growth Rate 2025-2033	3.84%

Australia Lip Care Products Market Trends:

Rise of E-Commerce and Online Shopping

The expansion of e-commerce is contributing to the market growth, as more people choose online platforms for the ease of shopping from home. This change is facilitating the exploration of various lip care products, enabling price comparisons, allowing users to read reviews, and helping to make knowledgeable buying choices with little effort. Established brands and new niche companies are gaining from the extended reach that e-commerce provides, allowing them to aim for a larger audience beyond conventional physical stores. Social media channels, influencer promotions, and online advertising boost product visibility, leading to a rise in online buying. The availability of these products online is fostering competition in the market, encouraging brands to innovate and distinguish themselves to draw in buyers. The rising number of e-commerce platforms are supporting the Australia lip care products market growth by enhancing sales and client engagement. The Australian e-commerce market was estimated to be worth USD 536.0 billion in 2024 and is anticipated to attain USD 1,568.60 billion by 2033, with a compound annual growth rate (CAGR) of 12.70% from 2025 to 2033. This swift expansion reflects a significant shift toward online shopping, which continues to support the lip care industry by providing users with convenient access to a wide range of products and enabling brands to capture a larger market share.

Increased Focus on Multitasking Beauty Products

Individuals are progressively leaning toward multifunctional beauty products, offering both convenience and effectiveness. In the lip care industry, this trend is evident in the growing demand for products that offer multiple benefits, including moisture and a subtle hint of color. As beauty routines become more efficient, individuals are seeking products that provide essential skincare benefits while enhancing their appearance. Lip balms, glosses, and tints that offer benefits such as hydration, sun protection, and a natural shade in a single product are gaining popularity. The appeal of these multitasking lip care products lies in their ability to address multiple concerns simultaneously, saving time without compromising on results. For example, in 2024, the Australian brand Bangn Body introduced its Lip and Cheek Gloss Balm, a vegan, multifunctional product that provides tint, moisture, and shine for the lips, cheeks, and eyelids. The product quickly gained popularity, attracting over 50,000 individuals to the waitlist and highlighting the desire for multifunctional beauty products. As people increasingly favor straightforward and effective solutions, brands are adapting by innovating and developing dual-purpose products that cater to the rising demand for practicality and efficiency in beauty routines. This trend is leading to a shift towards more multifunctional products, catering to the changing demands of beauty-conscious and time-sensitive users.

Australia Lip Care Products Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product and distribution channel.

Product Insights:

Lip Balm
Lip Scrub
Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes lip balm, lip scrub, and others.

Distribution Channel Insights:

Hypermarkets and Supermarkets
Pharmacy and Drug Stores
Specialty Stores
Online
Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes hypermarkets and supermarkets, pharmacy and drug stores, specialty stores, online, and others.

Regional Insights:

Australia Capital Territory & New South Wales
Victoria & Tasmania
Queensland
Northern Territory & Southern Australia
Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Lip Care Products Market News:

In April 2025, MECCA officially launched Isamaya Beauty in Australia, bringing the brand’s innovative, skincare-infused makeup line to stores and online. Created by makeup artist Isamaya Ffrench, the Core Collection includes products like contour sticks, lip balms, and serums.
In March 2025, Australian brand Lanolips launched its new Hyaluronic Lip Oil in two sheer shades, including Honey and Raspberry. Infused with lanolin and hyaluronic acid, the lip oils offer glossy, non-sticky hydration.

Australia Lip Care Products Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Distribution Channel Region
Products Covered	Lip Balm, Lip Scrub, Others
Distribution Channels Covered	Hypermarkets and Supermarkets, Pharmacy and Drug Stores, Specialty Stores, Online, Others
Regions Covered	Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Australia lip care products market performed so far and how will it perform in the coming years?
What is the breakup of the Australia lip care products market on the basis of product?
What is the breakup of the Australia lip care products market on the basis of distribution channel?
What is the breakup of the Australia lip care products market on the basis of region?
What are the various stages in the value chain of the Australia lip care products market?
What are the key driving factors and challenges in the Australia lip care products market?
What is the structure of the Australia lip care products market and who are the key players?
What is the degree of competition in the Australia lip care products market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia lip care products market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia lip care products market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia lip care products industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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Australia Lip Care Products Market