Australia Mattress Market

Australia Mattress Market Overview:

The Australia mattress market size reached USD 1.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.9 Billion by 2033, exhibiting a growth rate (CAGR) of 5.1% during 2025-2033. The market is bolstered by increased demand in the domestic and commercial markets, enhanced consumer interest in comfort and quality of sleep, and a preference for diversified sizes and material types to meet differing lifestyle and use requirements.

Australia Mattress Market Trends:

Rise of Eco-Friendly and Sustainable Mattress Materials

Australia is witnessing an increasing trend towards mattresses constructed from sustainable and non-toxic materials. Consumers are intensely looking for health, environmental, and long-term durability considerations when selecting bedding products. Organic cotton, natural latex, bamboo fibers, and plant-based memory foam are becoming more popular compared to synthetic options. This demand is being supported by heightened awareness of indoor air quality and sustainability certifications. Industry players are reacting by increasing their product offerings to encompass recyclable materials and biodegradable packaging. This is in harmony with the national sustainability agenda as well as lifestyle choices that focus on wellness and eco-friendliness. The Australia mattress market outlook captures this wave, with the online as well as offline sales platforms for environmentally friendly mattresses continuously growing. The focus on ethical sourcing and low-emission manufacturing is also driving premium product positioning, shaping pricing strategies and driving consumer interaction throughout metropolitan and regional markets.

Growing Preference for Customization and Smart Sleep Solutions

Consumer preferences are increasingly leaning toward mattresses that offer personalized comfort and advanced sleep technologies. In Australia, there is significant interest in functional features such as adjustable firmness, pressure mapping, motion isolation, and temperature regulation. Smart mattresses with built-in sleep tracking and app-based analysis are gradually making their way into high-end segments. This movement is particularly prevalent in younger age groups and tech-oriented families seeking to maximize rest and health through data-informed decisions. Modular mattress constructions and dual-comfort styles are also gaining momentum, as they allow for personal needs within shared sleeping situations. For example, In October 2023, Kip&Co launched into Australia's mattress market with locally produced, adjustable, and eco-friendly designed mattresses, representing its foray into bedding with a strong emphasis on adjustability and environmentally friendly manufacturing. Furthermore, Australia mattress market share is incrementally shifting toward solutions that combine old-school support with digital technology and user-specific performance advantage. As greater awareness of sleep health and lifestyle and productivity correlation amplifies, the market responds increasingly to the kinds of technology that enable greater depths and restoration in rest, determining the trajectory of future product direction.

Expansion of Online Retail and Direct-to-Consumer Models

Australia's bed-in-a-box market is witnessing a robust drive towards online sales and direct-to-consumer (DTC) distribution, facilitated by digitalization and convenience-based shopping habits. For instance, in May 2023, Koala extended its range of products in Australia with a new collection of award-winning sofa beds, combining comfort, style, and functionality to complement its award-winning mattress range. Moreover, the convenience to compare specifications, read reviews, and enjoy in-home trials and return policies has made online an especially appealing route. Consumers are also turning to compressed, roll-packed mattresses packaged in boxes that are convenient to handle and store. This avenue has become increasingly crucial in localized regions where offline accessibility is confined. Retailers are investing in improved digital experience with 3D visualization, virtual consultations, and AI product recommendations. Australia mattress market growth is being led more and more by e-commerce and DTC models that don't have intermediaries, cutting costs, and enabling brands to engage with the end user with stronger relationships. The format not only allows more rapid expansion but also promotes flexibility in rolling out niche items, seasonal campaigns, and selective promotion across varied consumer groups.

Australia Mattress Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product, distribution channel, size, and application.

Product Insights:

• Innerspring Mattresses
• Memory Foam Mattresses
• Latex Mattresses
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes innerspring mattresses, memory foam mattresses, latex mattresses, and others.

Distribution Channel Insights:

• Online Distribution
• Offline Distribution

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online distribution and offline distribution.

Size Insights:

• Twin or Single Size 
• Twin XL Size 
• Full or Double Size 
• Queen Size 
• King Size Mattress 
• Others

The report has provided a detailed breakup and analysis of the market based on the size. this includes twin or single size, twin XL size, full or double size, queen size, king size mattress, and others.

Application Insights:

• Domestic
• Commercial

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes domestic and commercial.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Mattress Market News:

• In September 2024, A.H. Beard, an Australian mattress company, launched its flagship store in Hong Kong's MegaBox mall featuring its Signature and Origins collections with an emphasis on high-end craftsmanship, customized sleep solutions, and eco-friendly, natural materials for consumers who are environmentally conscious and demand high-quality sleeping products in overseas markets.
• In May 2024, Eight Sleep introduced the Pod 4 Ultra in Australia with biometric snore detection, improved cooling, and adjustable sleep positions, providing a clinically proven, personalized sleep experience with sophisticated non-wearable tracking and tap-to-control functionality for two users who share the same bed.

Australia Mattress Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia mattress market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia mattress market on the basis of product?
• What is the breakup of the Australia mattress market on the basis of distribution channel?
• What is the breakup of the Australia mattress market on the basis of size?
• What is the breakup of the Australia mattress market on the basis of application?
• What is the breakup of the Australia mattress market on the basis of region?
• What are the various stages in the value chain of the Australia mattress market? 
• What are the key driving factors and challenges in the Australia mattress?
• What is the structure of the Australia mattress market and who are the key players?
• What is the degree of competition in the Australia mattress market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia mattress market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia mattress market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia mattress industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.