Australia Mobile Gaming Market 2033

Australia Mobile Gaming Market Size, Share, Trends and Forecast by Type, Device Type, Platform, Business Model, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A33223

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Australia Mobile Gaming Market Overview:

The Australia mobile gaming market size reached USD 2,002 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,206.61 Million by 2033, exhibiting a growth rate (CAGR) of 8.6% during 2025-2033. Rising smartphone penetration, faster 5G networks, increasing in-app purchases, growing popularity of eSports, and high engagement with freemium gaming models, supported by improved game graphics, social media integration, and expanding gamer demographics across all age groups, are contributing to the growth of the Australia mobile gaming market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 2,002 Million
Market Forecast in 2033	USD 4,206.61 Million
Market Growth Rate 2025-2033	8.6%

Australia Mobile Gaming Market Trends:

Pop Culture Tie-Ins Fueling Mobile Gaming Integration

Australia is witnessing a sharper alignment between mobile gaming and marketing campaigns, particularly through gamified brand experiences. Companies are embedding interactive game features within their mobile apps, encouraging users to engage more deeply with their platforms. By linking limited-time offers to recognizable entertainment franchises, they drive both app usage and customer retention. This approach enhances the appeal of branded digital content, especially among younger audiences, and positions mobile gaming as a key tool for user engagement. The increasing fusion of mobile platforms with pop culture storytelling is expanding the role of in-app games beyond entertainment, turning them into strategic marketing levers across the region's digital economy. These factors are intensifying the mobile gaming market growth. For example, in December 2024, McDonald’s Australia introduced a limited-time “Squid Game Meal” in partnership with Netflix, integrating mobile gaming elements through the MyMacca’s app. Users could unlock in-app mini-games and exclusive digital rewards linked to the Squid Game theme. This campaign combined pop culture with mobile interactivity, boosting user engagement through gamified experiences and reflecting the rising integration of mobile gaming in brand promotions across Australia.

Immersive Events Strengthening Mobile Gaming Appeal

Based on the mobile gaming market outlook, large-scale gaming activations are becoming a prominent way to spotlight mobile gaming capabilities and connect with Australia’s expanding gaming community. These interactive setups, often embedded within tech or entertainment expos, showcase device performance and gameplay quality through hands-on experiences, tournaments, and live demonstrations. They draw in both casual and competitive players, creating touchpoints that go beyond virtual engagement. This approach underlines the growing emphasis on mobile gaming not just as a pastime but as a cultural and community-driven activity. By blending physical interaction with mobile content, brands are reinforcing their role in shaping gaming habits and building loyalty among Australia’s increasingly diverse and mobile-savvy player base. For instance, in October 2024, Samsung Australia unveiled “Gamer City” at PAX Australia 2024, showcasing mobile gaming innovations across its Galaxy devices. The activation featured interactive mobile gaming zones, exclusive game demos, and competitions tailored for casual and competitive players. Samsung emphasized its commitment to mobile gaming through hardware performance and immersive experiences, highlighting Australia’s growing gamer base and the brand’s role in shaping mobile gameplay trends in the country.

Australia Mobile Gaming Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type, device type, platform, and business model.

Type Insights:

Action or Adventure
Casino
Sports and Role Playing
Strategy and Brain

The report has provided a detailed breakup and analysis of the market based on the type. This includes action or adventure, casino, sports and role-playing, and strategy and brain.

Device Type Insights:

Smartphone
Smartwatch
PDA
Tablet
Others

As per the mobile gaming market forecast, a detailed breakup and analysis of the market based on the device type have also been provided in the report. This includes smartphone, smartwatch, PDA, tablet, and others.

Platform Insights:

Android
iOS
Others

The report has provided a detailed breakup and analysis of the market based on the platform. This includes android, iOS, and others.

Business Model Insights:

Freemium
Paid
Free
Paymium

A detailed breakup and analysis of the market based on the business model have also been provided in the report. This includes freemium, paid, free, and paymium.

Regional Insights:

Australia Capital Territory & New South Wales
Victoria & Tasmania
Queensland
Northern Territory & Southern Australia
Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Mobile Gaming Market News:

In March 2025, Rockstar Games announced the acquisition of Video Games Deluxe, the Australian studio known for its work on virtual reality titles. This move is expected to strengthen Rockstar’s presence in the mobile and immersive gaming space, leveraging the Australian developer’s experience to expand its mobile gaming capabilities. The acquisition highlights continued investment in Australia’s game development sector.
In November 2024, ASUS ROG launched the ROG Phone 9 series with a dedicated focus on mobile gaming performance. The devices became available in Australia through regional retail and e-commerce channels, targeting competitive gamers and esports enthusiasts. With enhanced thermal design and game-optimized hardware, the launch supports Australia’s growing mobile gaming demand and reflects ASUS’s strategy to cater to high-performance smartphone users in the country.

Australia Mobile Gaming Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Type Device Type Platform Business Model Region
Types Covered	Action or Adventure, Casino, Sports and Role Playing, Strategy and Brain
Device Types Covered	Smartphone, Smartwatch, PDA, Tablet, Others
Platforms Covered	Android, iOS, Others
Business Models Covered	Freemium, Paid, Free, Paymium
Regions Covered	Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Australia mobile gaming market performed so far and how will it perform in the coming years?
What is the breakup of the Australia mobile gaming market on the basis of type?
What is the breakup of the Australia mobile gaming market on the basis of device type?
What is the breakup of the Australia mobile gaming market on the basis of platform?
What is the breakup of the Australia mobile gaming market on the basis of business model?
What is the breakup of the Australia mobile gaming market on the basis of region?
What are the various stages in the value chain of the Australia mobile gaming market?
What are the key driving factors and challenges in the Australia mobile gaming market?
What is the structure of the Australia mobile gaming market and who are the key players?
What is the degree of competition in the Australia mobile gaming market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia mobile gaming market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia mobile gaming market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia mobile gaming industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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