Australia Online Furniture Market

Australia Online Furniture Market Size and Share:

The Australia online furniture market size reached USD 4,853.40 Million in 2024. Looking forward, the market is expected to reach USD 25,592.45 Million by ​2033​, exhibiting a growth rate (CAGR) of 20.29% during 2025-2033. The market is fueled by trends including rising demand for sustainable products, customization, and technological advancements such as augmented reality (AR). Customers are highly looking for sustainable, customized, and engaging shopping experiences, which online stores are actively catering to. As these trends continue to influence the market, the Australia online furniture market share is growing, setting it up for a strong position within the global furniture retail market.

Key Trends of Australia Online Furniture Market:

Transition Toward Eco-Friendly and Sustainable Furniture

Sustainability is becoming a prominent trend in the Australian online furniture industry, with consumers highly interested in sustainable and eco-friendly products. For instance, in October 2023, new luxury outdoor furniture brand Olan Living emerged in Australia with a focus on sustainable, FSC-certified materials and providing bespoke designs to enhance outdoor living areas. Moreover, this is due to heightened environmental consciousness, as customers increasingly look for products produced from renewable, recycled, and ethically sourced materials. Manufacturers are fighting back with a broad line of eco-friendly furniture options, including items that are constructed using reclaimed wood, recycled metal, and non-toxic coatings. This boosting interest in sustainable furniture is also reflected in design fashion, with emphasis on durability over fashion. With demand for cleaner alternatives continuing to amplify, companies are highlighting the environmental benefits of their products as part of their marketing efforts. This move towards sustainable furniture is helping to drive Australia online furniture market growth, as increasing numbers of consumers make ecologically conscious purchasing decisions. The trend is set to escalate, with environmentally friendly products forming the foundation of the market's offer in the future.

Increased Demand for Customization and Personalization

One of the strongest trends in the Australian online furniture industry is the growing demand for personalization and customization. People are seeking furniture that suits their individual tastes and caters to their specific living spaces. Online stores are reacting by providing custom-designed furniture, where customers can choose materials, colors, sizes, and finishes based on their personal preference. For example, in June 2023, Australian furniture company Coco Republic opened its U.S. e-commerce platform, featuring a collection of high-end home furnishings, focusing on customized service and conforming to Australian and Californian lifestyles. Furthermore, several websites now incorporate interactive design software that allows customers to see how their bespoke furniture would look in real-time. This personalization movement is making the furniture shopping experience more redefined, as customers can now design unique pieces that are custom-fit for their homes. Customization is fueling the Australia online furniture market demand, as mounting numbers of consumers are inclined to spend on exclusive, one-off pieces of furniture that refine the look and usability of interior spaces. Tailored solutions, therefore, demand will continue to define the way forward for Australian online furniture selling.

Augmented Reality Improvements in Online Purchase

The incorporation of augmented reality (AR) technology is revolutionizing the Australian online furniture industry, allowing consumers to see furniture in their homes prior to buying. AR enables consumers to virtually place furniture items in their spaces through their smartphones or tablets, providing them with a real view of how items will appear in the context of the room. This virtual shopping experience assists in solving the problem of purchasing large furniture items online, including achieving the correct fit and visual appeal. The technology not only boosts customer confidence but also minimizes returns due to incorrect expectations. As more furniture retailers online begin to include AR capabilities on their websites, it is becoming a standard tool for enhancing the consumer shopping experience. This new technology use is helping to fuel the expansion of the Australia online furniture market by enhancing customer satisfaction and driving purchase conversion rates. AR will have an even greater part to play in the future of online furniture sales.

Growth Drivers of Australia Online Furniture Market:

Urbanization and Demand for Space-Saving Furniture

Australia’s rapid urban growth has led to a significant rise in apartment and compact living, especially in cities like Sydney and Melbourne. This shift is increasing demand for modular, foldable, and multi-functional furniture that fits smaller spaces. Online platforms cater to this trend by offering a wide selection of space-efficient designs along with filters for dimensions, styles, and room types. Consumers find it convenient to explore furniture suited to urban living from the comfort of home. Moreover, online retailers often provide detailed layout guides and visualizations, helping customers make better space-use decisions. As city living becomes more prevalent, the online market for furniture that complements compact spaces continues to expand.

E-Commerce Growth and Digitally Native Consumers

Australia’s maturing e-commerce ecosystem is a major driver of online furniture sales. With faster delivery networks, secure payment gateways, and responsive mobile interfaces, online platforms have become more reliable and accessible. Digitally native consumers, especially Millennials and Gen Z, expect seamless online shopping with features like smart search, live chat support, and user reviews. Furniture brands are leveraging these preferences by enhancing their digital storefronts and integrating tools such as AI-driven suggestions and virtual customer service. According to the Australia online furniture market analysis, the comfort of browsing, comparing, and ordering large furniture items from home is increasingly replacing traditional in-store visits. This shift toward a tech-driven, customer-first approach is fueling the sector’s digital growth.

Home Improvement and Interior Design Focus

Spending more time at home, due to flexible work arrangements, has led many Australians to prioritize interior aesthetics and home comfort. As a result, there’s growing interest in redesigning home offices, living areas, and personal wellness zones. Online furniture retailers are capitalizing on this trend by offering curated collections aligned with lifestyle needs, such as ergonomic desks, accent chairs, and cozy décor. Consumers are also influenced by social media and design blogs, pushing them to replicate trending interior styles. Online platforms make this easier by frequently updating product ranges and offering style guides. This sustained focus on home enhancement has become a key driver of online furniture demand.

Australia Online Furniture Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on raw material, product, and application.

Raw Material Insights:

• Wood
• Metal
• Plastic
• Jade
• Glass

The report has provided a detailed breakup and analysis of the market based on the raw material. This includes wood, metal, plastic, jade, and glass.

Product Insights:

• Living Room Furniture
• Bedroom Furniture
• Office Furniture
• Kitchen Furniture
• Others

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes living room furniture, bedroom furniture, office furniture, kitchen furniture, and others.

Application Insights:

• Residential
• Commercial

The report has provided a detailed breakup and analysis of the market based on the application. This includes residential, and commercial

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided, including:

• Brosa
• Castlery
• Eva
• Fantastic Furniture
• Freedom
• Inter IKEA Systems B.V.
• Luxo Living
• Mocka

Australia Online Furniture Market News:

• In January 2025, Kmart launched its February Living Range targeting Australian shoppers who value fashionable yet budget-friendly home style solutions. The range features statement pieces of furniture, on-trend decor, and intelligent storage solutions, all of which are designed to help alleviate constant cost-of-living constraints. The range has created a lot of hype on social media, particularly its \\$49 product.

Australia Online Furniture Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia online furniture market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia online furniture market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia online furniture industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.