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The Australia online gambling market is currently witnessing strong growth. Online gambling or electronic gambling involves the process of placing bets with the help of a bookie, betting shop and other gambling enterprises. Unlike conventional gambling, it is conducted via the internet, which provides a wide range of advantages, such as convenience, free games, bonuses, loyalty points, global access, and a wide range of payment options. In Australia, the introduction of new forms of online gambling like lottery terminals, keno, and instant scratch tickets have gained popularity across the country. Online gambling platforms also attract the younger generation and reach people who do not have access to casinos or bars.
The Australia online gambling market is primarily driven by the inflating income levels, coupled with the increasing reliance on smartphones in the region. As a result, the leading players are launching online gambling applications that can be easily accessed through mobile devices or tablets. The market is also being propelled by the increasing penetration of the internet, which has helped consumers interact with domestic and international gambling websites and mobile applications. Moreover, the advent of advanced technologies, such as 3D animation, virtual reality (VR), and blockchain, is creating an immersive experience for the player and assisting in maintaining the transparency of gambling activities. On account of these factors, the market is expected to continue its strong growth during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the Australia online gambling market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, game type and device.
Breakup by Game Type:
Breakup by Device:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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