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Australia Online Gambling Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The Australia online gambling market reached a value of US$ 4.0 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 6.6 Billion by 2027, exhibiting a CAGR of 8.1% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor. 

Online gambling or electronic gambling involves the process of placing bets with the help of a bookie, betting shop and other gambling enterprises. Unlike conventional gambling, it is conducted via the internet, which provides a wide range of advantages, such as convenience, free games, bonuses, loyalty points, global access, and a wide range of payment options. In Australia, the introduction of new forms of online gambling like lottery terminals, keno, and instant scratch tickets have gained popularity across the country. Online gambling platforms also attract the younger generation and reach people who do not have access to casinos or bars.

The Australia online gambling market is primarily driven by the inflating income levels, coupled with the increasing reliance on smartphones in the region. As a result, the leading players are launching online gambling applications that can be easily accessed through mobile devices or tablets. The market is also being propelled by the increasing penetration of the internet, which has helped consumers interact with domestic and international gambling websites and mobile applications. Moreover, the advent of advanced technologies, such as 3D animation, virtual reality (VR), and blockchain, is creating an immersive experience for the player and assisting in maintaining the transparency of gambling activities.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Australia online gambling market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on game type and device.

Breakup by Game Type:

  • Sports Betting
    • Football
    • Horse Racing
    • E-Sports
    • Others
  • Casino
    • Live Casino
    • Baccarat
    • Blackjack
    • Poker
    • Slots
    • Others
  • Others
     

Breakup by Device:

  • Desktop
  • Mobile
  • Others
     

Breakup by Region:

  • Australia Capital Territory and New South Wales
  • Victoria and Tasmania
  • Queensland
  • Northern Territory & Southern Australia
  • Western Australia
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Game Type, Device, Region
Region Covered Australia Capital Territory and New South Wales, Victoria and Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Australia Online Gambling Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Game Type
    6.1    Sports Betting
        6.1.1 Market Trends
        6.1.2 Major Types
           6.1.2.1 Football
           6.1.2.2 Horse Racing
           6.1.2.3 E-Sports
           6.1.2.4 Others
        6.1.3 Market Forecast
    6.2    Casino
        6.2.1 Market Trends
        6.2.2 Major Types
           6.2.2.1 Live Casino
           6.2.2.2 Baccarat
           6.2.2.3 Blackjack
           6.2.2.4 Poker
           6.2.2.5 Slots
           6.2.2.6 Others
        6.2.3 Market Forecast
    6.3    Others
        6.3.1 Market Trends
        6.3.2 Market Forecast
7   Market Breakup by Device
    7.1    Desktop
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Mobile
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Others
        7.3.1 Market Trends
        7.3.2 Market Forecast 
8   Market Breakup by Region
    8.1    Australia Capital Territory and New South Wales
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Victoria and Tasmania 
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Queensland
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Northern Territory & Southern Australia
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Western Australia
        8.5.1 Market Trends
        8.5.2 Market Forecast 
9   SWOT Analysis
    9.1    Overview
    9.2    Strengths
    9.3    Weaknesses
    9.4    Opportunities
    9.5    Threats
10  Value Chain Analysis
11  Porters Five Forces Analysis

    11.1    Overview
    11.2    Bargaining Power of Buyers
    11.3    Bargaining Power of Suppliers
    11.4    Degree of Competition
    11.5    Threat of New Entrants
    11.6    Threat of Substitutes
12  Price Analysis
13  Policy and Regulatory Landscape
14  Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players

List of Figures

Figure 1: Australia: Online Gambling Market: Major Drivers and Challenges
Figure 2: Australia: Online Gambling Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Australia: Online Gambling Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Australia: Online Gambling Market: Breakup by Game Type (in %), 2021
Figure 5: Australia: Online Gambling Market: Breakup by Device (in %), 2021
Figure 6: Australia: Online Gambling Market: Breakup by Region (in %), 2021 
Figure 7: Australia: Online Gambling (Sports Betting) Market: Sales Value (in Million US$), 2016 & 2021
Figure 8: Australia: Online Gambling (Sports Betting) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 9: Australia: Online Gambling (Casino) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Australia: Online Gambling (Casino) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Australia: Online Gambling (Other Game Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Australia: Online Gambling (Other Game Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Australia: Online Gambling (Desktop) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Australia: Online Gambling (Desktop) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Australia: Online Gambling (Mobile) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Australia: Online Gambling (Mobile) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Australia: Online Gambling (Other Devices) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Australia: Online Gambling (Other Devices) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Australia Capital Territory and New South Wales: Online Gambling Market: Sales Value (in Million US$), 2016 & 2021 
Figure 20: Australia Capital Territory and New South Wales: Online Gambling Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Victoria and Tasmania: Online Gambling Market: Sales Value (in Million US$), 2016 & 2021 
Figure 22: Victoria and Tasmania: Online Gambling Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Queensland: Online Gambling Market: Sales Value (in Million US$), 2016 & 2021 
Figure 24: Queensland: Online Gambling Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Northern Territory & Southern Australia: Online Gambling Market: Sales Value (in Million US$), 2016 & 2021 
Figure 26: Northern Territory & Southern Australia: Online Gambling Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Western Australia: Online Gambling Market: Sales Value (in Million US$), 2016 & 2021 
Figure 28: Western Australia: Online Gambling Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Australia: Online Gambling Industry: SWOT Analysis 
Figure 30: Australia: Online Gambling Industry: Value Chain Analysis 
Figure 31: Australia: Online Gambling Industry: Porter’s Five Forces Analysis 

List of Tables

Table 1: Australia: Online Gambling Market: Key Industry Highlights, 2021 and 2027
Table 2: Australia: Online Gambling Market Forecast: Breakup by Game Type (in Million US$), 2022-2027
Table 3: Australia: Online Gambling Market Forecast: Breakup by Device (in Million US$), 2022-2027
Table 4: Australia: Online Gambling Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 5: Australia: Online Gambling Market: Competitive Structure
Table 6: Australia: Online Gambling Market: Key Players


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Key Questions Answered in This Report

The Australia online gambling market was valued at US$ 4.0 Billion in 2021.

We expect the Australia online gambling market to exhibit a CAGR of 8.1% during 2022-2027.

We expect the Australia online gambling market to exhibit a CAGR of 8.1% during 2022-2027.

The rising integration of online gambling with Virtual Reality (VR) and blockchain tools, along with the advent of bitcoin gambling, is primarily driving the Australia online gambling market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from physical casinos towards online gambling activities owing to the implementation of stringent lockdown regulations across the nation.

Based on the game type, the Australia online gambling market has been segregated into sports betting, casinos, and others. Among these, sports betting holds the largest market share.

Based on the device, the Australia online gambling market can be bifurcated into desktop, mobile, and others. Currently, desktop exhibits a clear dominance in the market.

On a regional level, the market has been classified into Australia Capital Territory and New South Wales, Victoria and Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia, where Australia Capital Territory and New South Wales currently dominate the Australia online gambling market.

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