Market Overview:
The Australia online gambling market is currently witnessing strong growth. Online gambling or electronic gambling involves the process of placing bets with the help of a bookie, betting shop and other gambling enterprises. Unlike conventional gambling, it is conducted via the internet, which provides a wide range of advantages, such as convenience, free games, bonuses, loyalty points, global access, and a wide range of payment options. In Australia, the introduction of new forms of online gambling like lottery terminals, keno, and instant scratch tickets have gained popularity across the country. Online gambling platforms also attract the younger generation and reach people who do not have access to casinos or bars.
The Australia online gambling market is primarily driven by the inflating income levels, coupled with the increasing reliance on smartphones in the region. As a result, the leading players are launching online gambling applications that can be easily accessed through mobile devices or tablets. The market is also being propelled by the increasing penetration of the internet, which has helped consumers interact with domestic and international gambling websites and mobile applications. Moreover, the advent of advanced technologies, such as 3D animation, virtual reality (VR), and blockchain, is creating an immersive experience for the player and assisting in maintaining the transparency of gambling activities. On account of these factors, the market is expected to continue its strong growth during the forecast period (2021-2026).
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Australia online gambling market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, game type and device.
Breakup by Game Type:
- Sports Betting
- Football
- Horse Racing
- E-Sports
- Others
- Casino
- Live Casino
- Baccarat
- Blackjack
- Poker
- Slots
- Others
- Others
Breakup by Device:
Breakup by Region:
- Australia Capital Territory and New South Wales
- Victoria and Tasmania
- Queensland
- Northern Territory & Southern Australia
- Western Australia
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key Questions Answered in This Report:
- How has the Australia online gambling market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Australia online gambling market?
- What are the key regional markets?
- What is the breakup of the market based on the game type?
- What is the breakup of the market based on the device?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the Australia online gambling market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Australia Online Gambling Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Game Type
6.1 Sports Betting
6.1.1 Market Trends
6.1.2 Major Types
6.1.2.1 Football
6.1.2.2 Horse Racing
6.1.2.3 E-Sports
6.1.2.4 Others
6.1.3 Market Forecast
6.2 Casino
6.2.1 Market Trends
6.2.2 Major Types
6.2.2.1 Live Casino
6.2.2.2 Baccarat
6.2.2.3 Blackjack
6.2.2.4 Poker
6.2.2.5 Slots
6.2.2.6 Others
6.2.3 Market Forecast
6.3 Others
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Device
7.1 Desktop
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Mobile
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Others
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Region
8.1 Australia Capital Territory and New South Wales
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Victoria and Tasmania
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Queensland
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Northern Territory & Southern Australia
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Western Australia
8.5.1 Market Trends
8.5.2 Market Forecast
9 SWOT Analysis
9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats
10 Value Chain Analysis
11 Porters Five Forces Analysis
11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes
12 Price Analysis
13 Policy and Regulatory Landscape
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
List of Figures
Figure 1: Australia: Online Gambling Market: Major Drivers and Challenges
Figure 2: Australia: Online Gambling Market: Sales Value (in Million US$), 2015-2020
Figure 3: Australia: Online Gambling Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: Australia: Online Gambling Market: Breakup by Game Type (in %), 2020
Figure 5: Australia: Online Gambling Market: Breakup by Device (in %), 2020
Figure 6: Australia: Online Gambling Market: Breakup by Region (in %), 2020
Figure 7: Australia: Online Gambling (Sports Betting) Market: Sales Value (in Million US$), 2015 & 2020
Figure 8: Australia: Online Gambling (Sports Betting) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 9: Australia: Online Gambling (Casino) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Australia: Online Gambling (Casino) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Australia: Online Gambling (Other Game Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Australia: Online Gambling (Other Game Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Australia: Online Gambling (Desktop) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Australia: Online Gambling (Desktop) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Australia: Online Gambling (Mobile) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Australia: Online Gambling (Mobile) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Australia: Online Gambling (Other Devices) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Australia: Online Gambling (Other Devices) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Australia Capital Territory and New South Wales: Online Gambling Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Australia Capital Territory and New South Wales: Online Gambling Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Victoria and Tasmania: Online Gambling Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Victoria and Tasmania: Online Gambling Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Queensland: Online Gambling Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Queensland: Online Gambling Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Northern Territory & Southern Australia: Online Gambling Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Northern Territory & Southern Australia: Online Gambling Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Western Australia: Online Gambling Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Western Australia: Online Gambling Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Australia: Online Gambling Industry: SWOT Analysis
Figure 30: Australia: Online Gambling Industry: Value Chain Analysis
Figure 31: Australia: Online Gambling Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Australia: Online Gambling Market: Key Industry Highlights, 2020 and 2026
Table 2: Australia: Online Gambling Market Forecast: Breakup by Game Type (in Million US$), 2021-2026
Table 3: Australia: Online Gambling Market Forecast: Breakup by Device (in Million US$), 2021-2026
Table 4: Australia: Online Gambling Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 5: Australia: Online Gambling Market: Competitive Structure
Table 6: Australia: Online Gambling Market: Key Players