Australia Oral Hygiene Market

Australia Oral Hygiene Market Overview:

The Australia oral hygiene market size reached USD 1,048.80 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,374.44 Million by ​2033​, exhibiting a growth rate (CAGR) of 3.05% during 2025-2033. The growing awareness regarding dental health, rising disposable incomes, expanding urban populations, increasing product innovation, and government-led oral health campaigns are driving market expansion and supporting higher consumption of toothbrushes, toothpaste, mouthwashes, and specialty dental care products across both urban and rural areas.

Australia Oral Hygiene Market Trends:

Rise of Preventive Dental Health Awareness

Preventive oral care is becoming increasingly prioritized in Australia which is creating a positive Australia oral hygiene market outlook. According to an industry report, there were approximately 87,000 hospitalizations for dental conditions in 2022–2023 that were considered potentially preventable. Alarmingly, children aged 5 to 9 years had the highest rate of such hospitalizations, with 12.3 cases per 1,000 individuals. This is prompting renewed urgency around preventive strategies, both at the household and policy levels. In response, government bodies are intensifying public health outreach through initiatives such as the National Oral Health Plan and various state-level programs. These campaigns aim to improve awareness of early oral health issues and stress the importance of daily routines like brushing, flossing, and regular dental check-ups. Schools and community health centers are increasingly involved in distributing oral hygiene kits and conducting awareness sessions for parents and children. The broader uptake of private dental insurance is further supporting routine care access. There is also a notable rise in early dental education targeting children and adolescents, aiming to instill lifelong habits. This shift toward preventive care is facilitating Australia oral hygiene market growth, leading to increased sales of interdental brushes, therapeutic mouthwashes, tongue cleaners, and oral probiotics.

Digital Influence on Oral Care Engagement

Digital platforms are shaping consumer behavior and augmenting market share. According to industry reports, Australia had approximately 20.8 million active social media users as of January 2024, accounting for nearly 76% of the population. This widespread digital penetration has created a powerful channel for oral health messaging. Influencers, dental professionals on platforms like YouTube and TikTok, and user-generated content are driving awareness around proper brushing techniques, flossing routines, and product comparisons. These digital voices are increasingly trusted by younger demographics, who consult online reviews and video tutorials before purchasing oral care products. The visual nature of platforms like Instagram and TikTok are further contributing to the popularity of aesthetically driven products such as teeth-whitening strips and charcoal-based toothpaste, thus expanding the Australia oral hygiene market share. Concurrently, dental brands are leveraging paid partnerships with content creators to promote advanced products, reinforcing brand recognition and consumer engagement. This intersection of digital education and targeted marketing is reshaping how consumers evaluate and adopt oral hygiene routines across all age groups.

Australia Oral Hygiene Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product, distribution channel, and application.

Product Insights:

• Toothpaste
• Toothbrushes and Accessories
• Mouthwashes/Rinses
• Dental Accessories/Ancillaries
• Denture Products
• Dental Prosthesis Cleaning Solutions
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes toothpaste, toothbrushes and accessories, mouthwashes/rinses, dental accessories/ancillaries, denture products, dental prosthesis cleaning solutions, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others.

Application Insights:

• Adults
• Kids
• Infants

The report has provided a detailed breakup and analysis of the market based on the application. This includes adults, kids, and infants.

Regional Insights:

• Australia Capital Territory & New South Wales 
• Victoria & Tasmania 
• Queensland 
• Northern Territory & Southern Australia 
• Western Australia 

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia. 

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Oral Hygiene Market News:

• On April 14, 2025, KFC, in collaboration with Hismile, an oral care brand in Australia, launched a limited-edition fried chicken-flavored toothpaste inspired by its signature blend of 11 herbs and spices. Priced at $13 and available exclusively through Hismile's website, the unconventional product sold out within 48 hours, driven by strong consumer interest and widespread social media engagement. Hismile described the collaboration as one of its most successful limited-run campaigns, highlighting its bold and unexpected nature.

Australia Oral Hygiene Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia oral hygiene market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia oral hygiene market on the basis of product?
• What is the breakup of the Australia oral hygiene market on the basis of distribution channel?
• What is the breakup of the Australia oral hygiene market on the basis of application?
• What is the breakup of the Australia oral hygiene market on the basis of region?
• What are the various stages in the value chain of the Australia oral hygiene market? 
• What are the key driving factors and challenges in the Australia oral hygiene market?
• What is the structure of the Australia oral hygiene market and who are the key players?
• What is the degree of competition in the Australia oral hygiene market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia oral hygiene market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia oral hygiene market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia oral hygiene industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.