Australia Pet Care Products Market Share and Growth, 2033

Australia Pet Care Products Market Size, Share, Trends and Forecast by Pet Type, Type, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A34526

Australia Pet Care Products Market Overview:

The Australia pet care products market size reached USD 6.59 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.73 Billion by 2033, exhibiting a growth rate (CAGR) of 6.8% during 2025-2033. Increasing pet adoption rates, a growing awareness of pet health and wellness, and a rising demand for premium and natural pet food are some of the factors contributing to Australia pet care products market share. Additionally, innovations in pet grooming and healthcare products, along with the strong growth of e-commerce and online pet product sales, contribute significantly to market expansion.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 6.59 Billion
Market Forecast in 2033	USD 12.73 Billion
Market Growth Rate 2025-2033	6.8%

Australia Pet Care Products Market Trends:

Shifting Perceptions and Boosting Cat Adoption

In the Australian pet care products market, there is a rising awareness of the importance of challenging myths regarding cats as pets. Despite having never had a cat, many Australians have unfavorable attitudes against cats, which limits adoption rates. To counter this, programs that encourage cat fostering are gaining popularity. These efforts frequently involve incentives like as product discounts, foster instruction, and professional help, all with the goal of changing public perceptions of cats. As a result, more pet owners are expected to choose cats as companions, boosting development in both cat adoption and the pet care industry, notably in feline-specific items like food, health care, and accessories. This shift is expected to positively influence the Australia pet care products market growth. For example, in March 2025, a study was conducted by WHISKAS, which revealed that many Australians overlooked cats as the perfect pets, with one in six admitting to disliking them, despite 74% having never owned a cat. To challenge this, WHISKAS launched the ‘Cat Conversion System,’ encouraging ‘cat haters’ to foster a feline. In partnership with rescue groups, the program includes discounts on WHISKAS products, fostering tips, and expert support, aiming to shift perceptions and boost adoption in Australia.

Australia Pet Care Products Market Size

Fostering Innovation in Pet Care

The Australian pet care products market is increasingly focused on innovation, driven by rising demand for novel solutions in pet wellness and enrichment. Startups are creating novel goods such as alternative protein snacks, smart pet health monitoring equipment, and interactive enrichment toys. These innovations are being supported through accelerator programs and coaching, allowing small enterprises to expand their products. This trend is helping to shape the evolution of pet care through improving the availability of cutting-edge goods for Australian pet owners. As customer expectations grow, the pet care market continues to witness an inflow of innovative solutions aimed at improving canine health, behavior, and general well-being. Growing support for these developments is projected to have a substantial impact on the market's future. For instance, in January 2024, Purina awarded USD 25,000 and support to innovative pet care startups from the US, Canada, and Australia in the eighth annual Pet Care Innovation Prize. Winners presented diverse solutions, including enrichment toys, alternative protein treats, and pet health monitoring tech. Each winner received mentorship and participated in an accelerator boot camp. This initiative underscores Purina's commitment to fostering innovation in the Australian pet care products market and enriching pets' lives.

Australia Pet Care Products Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on pet type and type.

Pet Type Insights:

Dog
Cat
Fish
Bird
Others

The report has provided a detailed breakup and analysis of the market based on the pet type. This includes dog, cat, fish, bird, and others.

Type Insights:

Product
- Pet Litter
- Pet Grooming Products
- Fashion, Toys, and Accessories
Food
- Dry Food
- Wet/Canned
- Treats/Snacks

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes product (pet litter, pet grooming products, fashion, toys, and accessories) and food (dry food, wet/canned, and treats/snacks).

Regional Insights:

Australia Capital Territory & New South Wales
Victoria & Tasmania
Queensland
Northern Territory & Southern Australia
Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Pet Care Products Market News:

In December 2024, Petbarn introduced PetAI, a generative AI-powered assistant designed to help Australian pet owners maintain their pets' health and happiness. Developed with Microsoft and Insight Enterprises, PetAI offers personalized pet care advice and product recommendations. Integrated into the Petbarn App, the AI tool leverages Greencross' veterinary expertise.

Australia Pet Care Products Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Pet Type Type Region
Pet Types Covered	Dog, Cat, Fish, Bird, Others
Types Covered	Product: Pet Litter, Pet Grooming Products, Fashion, Toys, Accessories Food: Dry Food, Wet/Canned, Treats/Snacks
Regions Covered	Australia Capital Territory and New South Wales, Victoria and Tasmania, Queensland, Northern Territory and Southern Australia, Western Australia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Australia pet care products market performed so far and how will it perform in the coming years?
What is the breakup of the Australia pet care products market on the basis of pet type?
What is the breakup of the Australia pet care products market on the basis of type?
What is the breakup of the Australia pet care products market on the basis of region?
What are the various stages in the value chain of the Australia pet care products market?
What are the key driving factors and challenges in the Australia pet care products?
What is the structure of the Australia pet care products market and who are the key players?
What is the degree of competition in the Australia pet care products market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia pet care products market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia pet care products market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia pet care products industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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